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Consumer Behavior Jobs in Virginia (NOW HIRING)

Lifeguards, Tysons Corner

Vienna, VA · On-site

$15 - $18.50/hr

Never following, always leading, and living ahead of the moment in fashion, culture, and consumer behavior. We aren't just a company; we're a community vested in each other's success. We value ...

Senior Data Scientist

Herndon, VA · On-site +1

$160K - $220K/yr

We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize marketing campaigns, and help dealerships drive more sales and service revenue. Our team members ...

Senior Data Scientist

Herndon, VA · On-site +1

$160K - $220K/yr

We leverage our proprietary Apollo ® technology platform to predict consumer behavior, personalize marketing campaigns, and help dealerships drive more sales and service revenue. Our team members ...

Marketing Tutor

Fairfax, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Norfolk, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Richmond, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Virginia Beach, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Salem, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Leesburg, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Alexandria, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

Marketing Tutor

Blacksburg, VA · Remote

$18 - $40/hr

Deep knowledge of marketing mix, consumer behavior, market segmentation, positioning, branding, digital marketing, market research, pricing strategy, distribution channels, and integrated marketing ...

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Showing results 1-20

Consumer Behavior information

See Virginia salary details

$47.1K

$88.3K

$147.7K

How much do consumer behavior jobs pay per year?

As of Jul 3, 2026, the average yearly pay for consumer behavior in Virginia is $88,311.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,400.00 and $89,700.00 per year, depending on experience, location, and employer.

What are the four career fields in consumer services?

Consumer behavior professionals can work in four main career fields: marketing and advertising, market research, sales and retail management, and customer service. These fields involve analyzing consumer preferences, developing marketing strategies, managing client relationships, and improving customer experience. Skills in data analysis, communication, and understanding consumer psychology are essential across these areas.

What types of projects or tasks does a Consumer Behavior Specialist typically work on within a marketing team?

As a Consumer Behavior Specialist, you’ll often be involved in projects such as analyzing customer data, conducting market research, and developing insights to inform marketing strategies. You may collaborate closely with data analysts, product managers, and creative teams to interpret purchasing patterns and design campaigns that resonate with target audiences. Your daily tasks could include running surveys, interpreting focus group feedback, and preparing reports that guide product development or advertising decisions. The role offers exposure to multiple departments and the opportunity to directly influence how a brand connects with consumers.

What jobs can you get with a consumer behavior degree?

A consumer behavior degree prepares individuals for roles such as market researcher, consumer insights analyst, marketing coordinator, or brand manager. These jobs involve analyzing customer preferences, conducting market research, and developing marketing strategies, often requiring skills in data analysis and understanding consumer psychology.

What are the 4 types of consumer behavior?

Consumer behavior professionals analyze four main types: complex buying behavior, where consumers are highly involved; dissonance-reducing behavior, involving significant post-purchase doubt; habitual buying behavior, characterized by routine purchases; and variety-seeking behavior, where consumers seek new options. Understanding these types helps in developing targeted marketing strategies and consumer insights.

How to work in consumer behaviour?

To work in consumer behavior, typically a bachelor's degree in marketing, psychology, or related fields is required, along with strong analytical skills and understanding of market research methods. Gaining experience through internships or entry-level roles in market research or data analysis can be beneficial. Familiarity with tools like SPSS or Excel and developing skills in consumer insights and data interpretation are also important for success in this field.

What is consumer behavior?

Consumer behavior is the study of how individuals, groups, or organizations select, purchase, use, and dispose of goods, services, ideas, or experiences. It examines the processes and motivations behind consumers’ decisions and actions, including psychological, social, and cultural influences. Understanding consumer behavior helps businesses tailor their products and marketing strategies to better meet customer needs and preferences.

What is the difference between Consumer Behavior vs Market Research Analyst?

AspectConsumer BehaviorMarket Research Analyst
Primary FocusUnderstanding how consumers make purchasing decisionsAnalyzing market data to identify trends and opportunities
Required SkillsPsychology, data analysis, consumer insightsData collection, statistical analysis, reporting
Work EnvironmentMarketing departments, research firms, retailConsulting firms, corporations, market research agencies
Common CertificationsNone specific, psychology or marketing degrees helpfulMarket research certifications (e.g., CMRS)

Consumer Behavior focuses on understanding the psychological and decision-making processes of consumers, while Market Research Analysts analyze data to identify market trends and inform business strategies. Both roles require analytical skills but differ in their primary objectives and methods.

What are the key skills and qualifications needed to thrive as a Consumer Behavior Analyst, and why are they important?

To thrive as a Consumer Behavior Analyst, you need a strong background in market research, psychology, and data analysis, often supported by a degree in marketing, business, or behavioral science. Familiarity with statistical software (such as SPSS or R), data visualization tools, and survey platforms is typically required. Excellent critical thinking, communication, and interpersonal skills help in interpreting data and presenting actionable insights to stakeholders. These skills are crucial for accurately understanding consumer motivations and guiding effective marketing strategies.
What are the most commonly searched types of Consumer Behavior jobs in Virginia? The most popular types of Consumer Behavior jobs in Virginia are:
What cities in Virginia are hiring for Consumer Behavior jobs? Cities in Virginia with the most Consumer Behavior job openings:
Infographic showing various Consumer Behavior job openings in Virginia as of June 2026, with employment types broken down into 1% As Needed, 64% Full Time, 28% Part Time, 1% Temporary, and 6% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $88,311 per year, or $42.5 per hour.
Business Manager, Consumer Identity

Business Manager, Consumer Identity

Capital One

Mclean, VA • On-site

Full-time

Posted 9 days ago


Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 142 frontline employees who took The Breakroom Quiz

71st of 144 rated banks


Job description

Business Manager, Consumer Identity
Job Description

The Consumer Identity team is looking for a Business Manager for the Strategy and Analytics team to help us in our mission to protect our customers' identities from Fraud and to help Capital One in its push to put customer centric analysis at the center of how we operate. Your role will be to help drive the strategy and analytics that we leverage in optimizing fraud prevention. You will partner with Product Managers, Engineering, Design and many others to deliver on one of the most critical dimensions of how Capital One defends the company and its customers against Fraud.

This role will include work on items such as:

  • Evaluating the effectiveness of new Identity tools, optimizing policy, and setting a strategic roadmap in partnership with our platform teams for the next generation of Identity defenses

  • Analyzing, responding to and mitigating Fraud attacks in partnership with Lines of Business across the company to ensure our defenses keep pace with our attackers

  • Establishing our Credit Risk management infrastructure foundations

  • Create frameworks to assess our platforms existing customer experiences and interactions with customers to ID leverage points in reducing friction and drive customer satisfaction

  • Exploring opportunities to leverage customer level data (i.e. cross-LOB behavioral) for Fraud & other high leverage use cases

As a Business Analysis Manager at Capital One, you will apply your strategic and analytical skills to major company challenges. You'll team with world-class professionals to develop and test strategies that ultimately impact the bottom line. And you will do it all in a collaborative environment that values your insight, encourages you to take on new responsibility, promotes continuous learning, and rewards innovation.

GeneralResponsibilities:

  • Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands

  • Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One

  • Product: Develop and implement new product and pricing strategies for various lending products; lead product level modeling/analytics

  • Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies

  • Credit Risk: Drive step-change improvements in credit performance by connecting drivers of future consumer credit trends to historical behavior, creating risk models, and testing hypotheses using rigorous monitoring and analysis

  • Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently

  • Partnership: Work closely with colleagues across Capital One including: IT, Sales, Operations, Finance and others to drive improvement in quality, volume, service, and profitability

  • Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management

  • Strong business judgment, leadership and integrity: He/she should be a tenacious decisionmaker, able to bring a healthy, aggressive, yet responsible approach to business

  • Solid people leadership experience: Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise. He/she should foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results

  • Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

  • Clear results orientation: display an intense focus on achieving bothshort and long termgoals. He/she should be able to drive and execute an agenda in an uncertain and fluid environment

  • Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment. Previous consulting experience is a plus

BasicQualifications:

  • At least 3 years of professional experience performing analysis

  • Currently has, or is in the process of obtaining one of the following with an expectation that the required degree will be obtained on or before the scheduled start date:

    • A Bachelor's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer engineering, Software engineering, Mechanical engineering, Information Systems or a related quantitative field)

    • A Master's Degree in a quantitative field (Business, Finance, Accounting, Statistics, Economics, Operations Research, Analytics, Mathematics, Computer Science, Computer Engineering, Software Engineering, Mechanical engineering, Information Systems or a related quantitative field) or an MBA with a quantitative concentration

Preferred Qualifications:

  • Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering

  • 5+ years of experience in analysis

  • 2+ years of experience in financial services

  • 1+ year of experience in consulting

  • 2+ years of experience in people management

Capital One will consider sponsoring a new qualified applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Chicago, IL: $149,800 - $171,000 for Business Manager


McLean, VA: $164,800 - $188,100 for Business Manager










Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at theCapital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).


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