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Competitive Intelligence Analyst Jobs in Minnesota

BI & AI Analyst

Willmar, MN · On-site

$75K - $115K/yr

The BI & AI Analyst is responsible for designing, developing, and maintaining business intelligence ... We offer competitive wages with generous paid time off and benefits starting day one! Learn more at ...

The BI & AI Analyst is responsible for designing, developing, and maintaining business intelligence ... We offer competitive wages with generous paid time off and benefits starting day one! Learn more at ...

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Showing results 1-20

Competitive Intelligence Analyst information

See Minnesota salary details

$40.2K

$98K

$151.3K

How much do competitive intelligence analyst jobs pay per year?

As of Jul 14, 2026, the average yearly pay for competitive intelligence analyst in Minnesota is $97,998.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,400.00 and $118,000.00 per year, depending on experience, location, and employer.

What is the difference between Competitive Intelligence Analyst vs Market Research Analyst?

AspectCompetitive Intelligence AnalystMarket Research Analyst
Required CredentialsBachelor's degree in Business, Marketing, or related field; often certifications in intelligence or analyticsBachelor's degree in Marketing, Business, or Statistics; certifications in research methods are common
Work EnvironmentCorporate or consulting firms, often in strategic planning teamsMarket research firms, marketing departments, or consulting agencies
Industry UsageUsed across industries to gather competitive insights and inform strategic decisionsUsed mainly in consumer markets to analyze customer preferences and market trends
Comparison FocusFocuses on competitors' strategies, strengths, and weaknessesFocuses on consumer behavior, market size, and demand

While both roles involve data analysis and strategic insights, Competitive Intelligence Analysts concentrate on understanding competitors to support strategic decisions, whereas Market Research Analysts focus on analyzing market conditions and consumer preferences to guide marketing strategies.

How does a Competitive Intelligence Analyst typically collaborate with sales and marketing teams to influence business strategy?

Competitive Intelligence Analysts frequently partner with sales and marketing teams by providing timely insights into competitor activities, market trends, and customer preferences. They often deliver regular briefings, prepare battle cards, and participate in strategic planning meetings to ensure that market intelligence informs go-to-market strategies and positioning. This collaboration helps ensure the organization’s value propositions are competitive and that the teams can proactively address market shifts. Strong communication and cross-functional partnership skills are essential in this role to translate data into actionable recommendations.

What is a Competitive Intelligence Analyst?

A Competitive Intelligence Analyst is a professional who collects, analyzes, and interprets information about competitors, market trends, and industry developments to help organizations make strategic business decisions. They use a variety of sources and analytical tools to identify opportunities and threats in the marketplace. Their insights help companies stay ahead of competitors, inform product development, and guide marketing and sales strategies. Competitive Intelligence Analysts often work closely with management, marketing, and product teams to deliver actionable recommendations.

What are the key skills and qualifications needed to thrive as a Competitive Intelligence Analyst, and why are they important?

To thrive as a Competitive Intelligence Analyst, you need strong analytical skills, business acumen, and a background in market research or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools like Excel, Tableau, or specialized CI software, and sometimes certifications like SCIP-CIP, is typically required. Strong communication, critical thinking, and attention to detail are essential soft skills for interpreting data and presenting strategic insights. These skills enable analysts to provide actionable intelligence that supports informed decision-making and maintains a company's competitive edge.

What Is a Competitive Intelligence Analyst?

A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy. Your duties are to research customer choices, market trends, and competitor’s strategies, interview leaders in the field, and compile reports about your findings. Qualifications for this career include at least a bachelor’s degree in business administration or marketing, but a master’s degree could give you more of an advantage. Most employers prefer candidates with some industry experience. Competitive intelligence analysts possess strong research and verbal and written communication skills.

What are the most commonly searched types of Competitive Intelligence Analyst jobs in Minnesota? The most popular types of Competitive Intelligence Analyst jobs in Minnesota are:
What are popular job titles related to Competitive Intelligence Analyst jobs in Minnesota? For Competitive Intelligence Analyst jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Competitive Intelligence Analyst jobs in Minnesota look for? The top searched job categories for Competitive Intelligence Analyst jobs in Minnesota are:
What cities in Minnesota are hiring for Competitive Intelligence Analyst jobs? Cities in Minnesota with the most Competitive Intelligence Analyst job openings:
Infographic showing various Competitive Intelligence Analyst job openings in Minnesota as of July 2026, with employment types broken down into 1% Locum Tenens, 1% Internship, 86% Full Time, 6% Part Time, 1% Temporary, and 5% Contract. Highlights an 82% Physical, 5% Hybrid, and 13% Remote job distribution, with an average salary of $97,998 per year, or $47.1 per hour.
Assoc. Manager, Intelligence & Insights

Assoc. Manager, Intelligence & Insights

Kenvue

Golden Valley, MN • Hybrid

$110K - $156K/yr

Full-time

PTO

This job post has expired today. Applications are no longer accepted.


Kenvue rating

9.0

Company rating: 9.0 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

Kenvue is currently recruiting for a:

Assoc. Manager, Intelligence & Insights

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Senior Manager, Growth Channels

Location:

North America, United States, Minnesota, Minneapolis

Work Location:

Hybrid

What you will do

The Associate Manager, Intelligence & Insights serves as a critical partner to the Target business, translating complex data into actionable insights that drive category growth, shopper engagement, and commercial impact.

Operating at the intersection of analytics, category management, and shopper behavior, this role transforms data into retailer-relevant recommendations that influence key customer decisions.
 

Key Responsibilities:

  • Translate syndicated scan, panel, and shopper data into actionable insights that directly inform Target decisions across line reviews, joint business planning, and in-year executions
  • Integrate Circana / Nielsen POS data with Numerator and other panel sources to deliver a holistic view of category performance, shopper behavior, and growth opportunities
  • Identify category whitespace, demand drivers, and shopper opportunities that unlock incremental growth (traffic, conversion, basket)
  • Partner cross-functionally across Sales, Category Management, and Insights to align on priorities and deliver integrated, retailer-ready recommendations
  • Develop insight-led storytelling for key customer moments, including line reviews, innovation sell-ins, and executive presentations
  • Deliver decision-enabling analytics that move beyond reporting to drive measurable business outcomes
  • Synthesize multiple data sources (POS, panel, pricing, promotion, assortment) into simple, compelling narratives for senior stakeholders
  • Proactively identify opportunities to enhance analytics through new data sources, tools, and methodologies
  • Independently manage priorities and lead projects from insight generation through recommendation and business impact


What We’re Looking For

Required Qualifications:

  • Bachelor’s degree in Business, Analytics, Marketing, or related field
  • A minimum of 4–6+ years of experience in CPG, retail analytics, category management or shopper insights
  • Strong experience working with syndicated data (Circana / Nielsen)
  • Deep experience with consumer panel data (Numerator strongly preferred; experience with multiple panels is beneficial)
  • Demonstrated ability to move beyond reporting and connect data → insight → recommendation → business impact
  • Experience supporting or working directly with retailer partners (Target strongly preferred)
  • Advanced Excel and data manipulation skills; experience with BI tools (e.g., Power BI, Tableau)


What Sets This Role Apart

  • Operates at the intersection of category strategy and shopper behavior—not just reporting
  • Focuses on insight generation and influence, not data “plumbing”
  • Direct line of sight to customer-facing decisions and commercial outcomes
  • High visibility across Sales, Category Management, and Insights teams


Success Profile (What Good Looks Like)

  • Turns complex data into clear, persuasive, retailer-ready stories
  • Builds credible, fact-based recommendations that shape customer decisions
  • Identifies opportunities others miss by connecting datasets and thinking like both a retailer and a shopper
  • Operates as a manager-of-one—prioritizing high-impact work and pushing beyond assigned asks

#LI-ME1

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.


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