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$85.5K

$186K

How much do automotive general manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for automotive general manager in the United States is $85,500.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What does an Automotive General Manager do?

An Automotive General Manager oversees the daily operations of an automotive dealership or service center. Their responsibilities include managing staff, setting sales goals, maintaining customer satisfaction, and ensuring profitability. They also handle budgeting, inventory management, and compliance with industry regulations. The General Manager works closely with department managers to ensure smooth operations and optimal performance across all areas of the business.

How does an Automotive General Manager typically collaborate with department managers to drive dealership success?

An Automotive General Manager works closely with department managers—such as sales, service, finance, and parts—to set goals, review performance metrics, and implement strategies that align with the dealership’s overall objectives. Regular meetings, cross-departmental initiatives, and open communication are key to ensuring all teams are aligned and working efficiently. This collaboration helps identify areas for improvement, resolve conflicts, and maintain high customer satisfaction. Building strong relationships across departments is essential for achieving sales targets and operational excellence.

What are the key skills and qualifications needed to thrive as an Automotive General Manager, and why are they important?

To thrive as an Automotive General Manager, you need comprehensive knowledge of automotive sales, dealership operations, financial management, and typically a bachelor’s degree in business or a related field. Familiarity with dealership management systems (DMS), CRM software, and financial reporting tools is highly valuable. Strong leadership, negotiation, and interpersonal skills are essential for motivating teams and maintaining customer relationships. These skills ensure efficient dealership performance, profitability, and customer satisfaction in a highly competitive industry.

What Is the Job Description of an Automotive General Manager?

Automotive general managers work at car dealerships and oversee various departments to ensure the profitability of the dealership. In this role, you oversee the sales department, service and parts, and accounting and finance. Your responsibilities include motivating employees, planning events and promotions, and ensuring customer satisfaction. You also typically hire employees for upper-level positions like sales and service managers, plan goals for the dealership, oversee daily operations from an elevated perspective, and coordinate with staff members on record retention and financial analysis. Other duties include relationship building with both employees and customers. As an automotive general manager, you also adhere to the policies and procedures set out by the company, while making sure all employees do the same.

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Automotive General Manager jobs near you
Infographic showing various Automotive General Manager job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Contract, and 1% Nights. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $85,500 per year, or $41.1 per hour.
Automotive General Manager

Automotive General Manager

Preston Automotive Group

Randallstown, MD • On-site

Full-time

Posted 10 days ago

Job description

Job Type
Full-time
Description
Job Title: Automotive General Manager
Reports To: Dealer Principal / Owner Department: Management
The Automotive General Manager oversees all operations within a dealership, ensuring profitability, efficient operations, and exceptional customer satisfaction. This role requires a strategic leader who can manage sales, service, parts, finance, and administrative departments, while driving growth, achieving revenue targets, and maintaining compliance with industry standards.
Key Responsibilities:
  • Lead and manage all dealership operations, including sales, service, and parts departments, ensuring alignment with company goals and standards
  • Develop and implement strategic plans to achieve sales targets, improve operational efficiency, and enhance customer satisfaction
  • Oversee sales team performance, providing coaching, training, and motivation to maximize productivity and revenue
  • Manage fixed operations, including service and parts departments, to ensure high-quality service delivery and operational excellence
  • Monitor financial performance, including budgeting, forecasting, and expense control
  • Foster a positive and collaborative work environment that promotes teamwork, accountability, and continuous improvement
  • Maintain strong relationships with customers, vendors, and manufacturer representatives
  • Ensure compliance with all dealership policies, safety regulations, and industry standards

Skills and Qualifications:
  • Proven experience in dealership sales management and fixed operations, within a Ford dealership
  • Demonstrated leadership skills with the ability to motivate and develop a high-performing team
  • Strong understanding of automotive sales processes, service operations, and parts management
  • Excellent communication, negotiation, and interpersonal skills
  • Ability to analyze financial reports and develop strategies to improve profitability
  • Customer-focused mindset with a commitment to delivering exceptional service
  • Valid driver's license and a clean driving record
  • Bachelor's degree in Business, Automotive Management, or related field preferred

Requirements
  • Ford Motor Company experience required
  • Proven experience in automotive dealership management, as a GM required.
  • Strong leadership, decision-making, and interpersonal skills.
  • In-depth knowledge of dealership operations, including sales, finance, service, and parts.
  • Analytical and financial acumen, with experience in budgeting and forecasting.
  • Exceptional communication and problem-solving abilities.
  • Familiarity with CDK Dealer Management Systems (DMS) and CRM platforms.
  • Bachelor's degree in Business Administration, Automotive Technology, or related field (preferred

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