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Automotive General Sales Manager Jobs (NOW HIRING)

CarGuys Inc.

General Sales Manager

Twin Falls, ID

$20 - $50/hr

AUTOMOTIVE GENERAL SALES MANAGER / GSM / DEALERSHIP SALES DIRECTOR - UP TO $145,000+ PER YEARCarGuys Inc. - High-Paying Automotive Sales Leadership Jobs Nationwide-----LOCATIONNationwide general ...

New

CarGuys Inc.

General Sales Manager

Twin Falls, ID

$20 - $50/hr

AUTOMOTIVE GENERAL SALES MANAGER / GSM / DEALERSHIP SALES DIRECTOR - UP TO $145,000+ PER YEARCarGuys Inc. - High-Paying Automotive Sales Leadership Jobs Nationwide-----LOCATIONNationwide general ...

New

Car Guys Inc.

General Sales Manager

Kahului, HI · On-site

$125K - $225K/yr

``` AUTOMOTIVE GENERAL SALES MANAGER / GSM / DEALERSHIP SALES DIRECTOR - UP TO $145,000+ PER YEAR CarGuys Inc. - High-Paying Automotive Sales Leadership Jobs Nationwide ----- LOCATION Nationwide general ...

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Automotive General Sales Manager information

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$27.5K

$129.2K

$248.5K

How much do automotive general sales manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for automotive general sales manager in the United States is $129,175.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $142,000.00 per year, depending on experience, location, and employer.

What is the difference between Automotive General Sales Manager vs Automotive Sales Manager?

AspectAutomotive General Sales ManagerAutomotive Sales Manager
ResponsibilitiesOversees entire sales department, sets sales strategies, manages sales teamManages sales team, handles customer interactions, achieves sales targets
Required CredentialsExperience in automotive sales, leadership skills, sometimes a dealership management certificationAutomotive sales experience, strong communication skills, sales certifications often preferred
Work EnvironmentDealership management, strategic planning, team leadershipFrontline sales floor, customer interactions, sales negotiations

The Automotive General Sales Manager focuses on overseeing the entire sales department and strategic planning, while the Automotive Sales Manager handles daily sales operations and customer interactions. Both roles require automotive sales experience, but the General Sales Manager has broader managerial responsibilities.

How does an automotive general sales manager typically collaborate with their sales team to achieve dealership goals?

An Automotive General Sales Manager works closely with sales consultants, finance managers, and other dealership staff to set and monitor sales targets, provide coaching, and implement effective sales strategies. They regularly hold meetings to review performance metrics, discuss challenges, and motivate the team. By fostering a collaborative environment, they ensure that everyone is aligned with dealership objectives, which often leads to improved customer satisfaction and increased sales. This role also involves coordinating with other departments, such as service and marketing, to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as an automotive general sales manager, and why are they important?

To thrive as an Automotive General Sales Manager, you need strong sales leadership abilities, in-depth knowledge of automotive sales processes, and experience in team management, often supported by a bachelor’s degree in business or a related field. Familiarity with dealership management systems (DMS), CRM software, and industry-specific reporting tools is typically required. Exceptional communication, negotiation, and motivational skills help you drive team performance and maintain customer satisfaction. These skills and qualities are essential for achieving sales targets, fostering a productive sales environment, and ensuring long-term dealership success.

What does an automotive general sales manager do?

An Automotive General Sales Manager oversees the sales operations at a car dealership, managing both the sales team and the overall sales process. Their responsibilities include hiring and training sales staff, setting sales goals, developing marketing strategies, and ensuring customer satisfaction. They also analyze sales data to identify trends and opportunities for improvement. This role requires strong leadership skills, a deep understanding of the automotive market, and the ability to motivate a team to meet and exceed targets.

What does an automotive general sales manager do?

The responsibilities of an automotive general sales manager are to lead the sales team or department at a car dealership. Their duties include assessing team performance, developing estimates for future vehicle sales, setting clear goals for the department, and collaborating with other departments, such as marketing. An automotive general sales manager may have additional duties, such as hiring and training new team members, approving budgets, and helping negotiate with each customer.

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Automotive General Sales Manager jobs near you
Infographic showing various Automotive General Sales Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $129,175 per year, or $62.1 per hour.

Automotive General Sales Manager

National Automotive Training Academy

Plymouth, MA • On-site

$150K - $240K/yr

Full-time

Posted 18 days ago

Job description

AUTOMOTIVE GENERAL SALES MANAGER (GSM)Lead. Coach. Desk. Drive Results.

Are you a proven Automotive General Sales Manager who knows how to build high-performing teams, maximize gross, increase volume, and create an outstanding customer experience?

We are seeking an experienced, results-driven General Sales Manager (GSM) to lead the front end of our dealership. This is an outstanding opportunity for a hands-on leader with a proven track record of success in new and used vehicle operations who is ready to continue growing into executive dealership leadership.

If you understand dealership operations from the showroom to the finance office and thrive in a fast-paced, high-volume environment, we want to hear from you.

Responsibilities

  • Lead and manage all New and Used Vehicle Sales operations.

  • Coach, mentor, and develop Sales Managers, Finance Managers, Internet Managers, BDC personnel, and Sales Consultants.

  • Desk deals while maximizing both front-end gross profit and vehicle volume.

  • Work closely with the Finance Department to maximize product penetration and profitability.

  • Recruit, hire, train, motivate, and retain top-performing sales professionals.

  • Establish daily, weekly, monthly, quarterly, and annual sales objectives.

  • Monitor CRM activity to ensure proper follow-up and lead management.

  • Manage inventory levels, aging, pricing strategies, and market competitiveness.

  • Analyze sales reports, gross profit, inventory turn, expense control, and departmental performance.

  • Ensure exceptional customer satisfaction and online reputation management.

  • Maintain compliance with manufacturer requirements and federal, state, and local regulations.

  • Work directly with the General Manager to develop dealership growth strategies.

  • Build a culture of accountability, professionalism, teamwork, and performance.

Required Experience

  • Minimum 3 years of current Automotive General Sales Manager (GSM) experience in a franchised new vehicle dealership.

  • Previous Finance & Insurance (F&I) experience required.

  • Strong desking experience.

  • Extensive knowledge of:

    • New Vehicle Sales

    • Used Vehicle Sales

    • Finance & Insurance Operations

    • Inventory Management

    • Sales Forecasting

    • Performance Metrics

    • CRM Management

  • Experience with major dealership systems including:

    • Reynolds & Reynolds

    • ADP/CDK

    • Dealertrack

    • eLeads

    • VinSolutions

    • DealerSocket

  • Strong understanding of digital retailing and internet lead management.

  • Exceptional leadership, communication, coaching, and organizational skills.

  • Proven history of increasing sales volume, profitability, CSI, and employee retention.

Preferred Brand Experience

Experience with one or more of the following franchise manufacturers is highly preferred:

  • Nissan

  • Toyota

  • Honda

  • Ford

  • Chevrolet

  • Dodge/Ram/Chrysler/Jeep

  • Other major domestic or import franchise dealerships

What We're Looking For

We're searching for a true dealership leader—someone who leads from the front, develops people, builds winning cultures, and consistently delivers outstanding results.

This is an opportunity for someone ready to take the next step toward General Manager or Dealer Principal leadership.

If you have the passion, experience, and leadership ability to build a championship sales organization, we want to speak with you today.

Apply now and confidentially submit your resume.

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