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Automotive General Sales Manager Jobs (NOW HIRING)

Dena Motors

Automotive General Sales Manager

Conyers, GA · On-site

$100K - $180K/yr

... automotive sales experience. • Minimum 1 year of automotive desk manager and finance manager experience preferred. • Experience with subprime, near-prime, and prime financing. • Strong ...

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Automotive General Sales Manager information

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$27.5K

$129.2K

$248.5K

How much do automotive general sales manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for automotive general sales manager in the United States is $129,175.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,500.00 and $142,000.00 per year, depending on experience, location, and employer.

What is the difference between Automotive General Sales Manager vs Automotive Sales Manager?

AspectAutomotive General Sales ManagerAutomotive Sales Manager
ResponsibilitiesOversees entire sales department, sets sales strategies, manages sales teamManages sales team, handles customer interactions, achieves sales targets
Required CredentialsExperience in automotive sales, leadership skills, sometimes a dealership management certificationAutomotive sales experience, strong communication skills, sales certifications often preferred
Work EnvironmentDealership management, strategic planning, team leadershipFrontline sales floor, customer interactions, sales negotiations

The Automotive General Sales Manager focuses on overseeing the entire sales department and strategic planning, while the Automotive Sales Manager handles daily sales operations and customer interactions. Both roles require automotive sales experience, but the General Sales Manager has broader managerial responsibilities.

How does an automotive general sales manager typically collaborate with their sales team to achieve dealership goals?

An Automotive General Sales Manager works closely with sales consultants, finance managers, and other dealership staff to set and monitor sales targets, provide coaching, and implement effective sales strategies. They regularly hold meetings to review performance metrics, discuss challenges, and motivate the team. By fostering a collaborative environment, they ensure that everyone is aligned with dealership objectives, which often leads to improved customer satisfaction and increased sales. This role also involves coordinating with other departments, such as service and marketing, to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as an automotive general sales manager, and why are they important?

To thrive as an Automotive General Sales Manager, you need strong sales leadership abilities, in-depth knowledge of automotive sales processes, and experience in team management, often supported by a bachelor’s degree in business or a related field. Familiarity with dealership management systems (DMS), CRM software, and industry-specific reporting tools is typically required. Exceptional communication, negotiation, and motivational skills help you drive team performance and maintain customer satisfaction. These skills and qualities are essential for achieving sales targets, fostering a productive sales environment, and ensuring long-term dealership success.

What does an automotive general sales manager do?

An Automotive General Sales Manager oversees the sales operations at a car dealership, managing both the sales team and the overall sales process. Their responsibilities include hiring and training sales staff, setting sales goals, developing marketing strategies, and ensuring customer satisfaction. They also analyze sales data to identify trends and opportunities for improvement. This role requires strong leadership skills, a deep understanding of the automotive market, and the ability to motivate a team to meet and exceed targets.

What does an automotive general sales manager do?

The responsibilities of an automotive general sales manager are to lead the sales team or department at a car dealership. Their duties include assessing team performance, developing estimates for future vehicle sales, setting clear goals for the department, and collaborating with other departments, such as marketing. An automotive general sales manager may have additional duties, such as hiring and training new team members, approving budgets, and helping negotiate with each customer.

More about Automotive General Sales Manager jobs
What cities are hiring for Automotive General Sales Manager jobs? Cities with the most Automotive General Sales Manager job openings:
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What states have the most Automotive General Sales Manager jobs? States with the most job openings for Automotive General Sales Manager jobs include:
What job categories do people searching Automotive General Sales Manager jobs look for? The top searched job categories for Automotive General Sales Manager jobs are:
Automotive General Sales Manager jobs near you
Infographic showing various Automotive General Sales Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $129,175 per year, or $62.1 per hour.

Automotive General Sales Manager

Dena Motors

Conyers, GA • On-site

$100K - $180K/yr

Full-time

Re-posted 10 days ago

Job description

Description
We are seeking experienced, highly motivated Sales Desk Managers who want to operate their own book of business while receiving dealership-provided leads, marketing support, lender access, and administrative assistance.
This is not a traditional desk manager role. You will function as the primary sales and financing strategist for your assigned customers, supported by a dedicated sales assistant and our finance department.
As a Sales Desk Manager, you will manage your own pipeline of dealership-generated leads while also developing your own customer base. You will be responsible for the complete sales process from initial customer contact through vehicle selection, structuring, lender approval, and deal closing
Our Finance Manager will handle final contracting, compliance documentation, funding, and customer signatures, allowing you to focus on sales production and approvals.
Each Sales Desk Manager will have dedicated support staff to assist with appointments, customer follow-up, and administrative tasks.
At Dena Motors, we believe in giving talented sales professionals the tools, support, and autonomy to maximize their income. Our unique model allows you to benefit from dealership-provided leads, marketing, inventory, lender relationships, and operational support.
If you're ready to control your income and build your own career within a dealership environment, we want to hear from you.
Compensation: $100,000 - $180,000+ per year (Base Salary + Commission + Performance Bonuses)
Responsibilities
$45
Qualifications
Required Experience
• Minimum 2 years of automotive sales experience.
• Minimum 1 year of automotive desk manager and finance manager experience preferred.
• Experience with subprime, near-prime, and prime financing.
• Strong understanding of lender programs and credit analysis.
Preferred Skills
• Dealertrack experience.
• Experience with lenders such as Westlake Financial, Credit Acceptance, Global Lending Services (GLS), Santander, American Credit Acceptance (ACA), CPS, and Capital One Auto.
• Strong closing and negotiation skills.
• Excellent communication abilities.
• Self-motivated and enterprising mindset.

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