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Associate Sales Rep Jobs in California (NOW HIRING)

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Associate Sales Rep information

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$21.2K

$65.6K

$94.7K

How much do associate sales rep jobs pay per year?

As of Aug 17, 2026, the average yearly pay for associate sales rep in California is $65,607.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $84,400.00 per year, depending on experience, location, and employer.

What is an associate sales rep?

Associate Sales Representatives are entry-level professionals who support the sales team by assisting with lead generation, customer communication, and administrative tasks. They often work under the supervision of senior sales staff, helping to prepare presentations, answer client queries, and track sales performance. Their role provides valuable training and experience for advancing to higher-level sales positions. Associate Sales Reps typically need strong communication, organizational, and customer service skills.

What are the key skills and qualifications needed to thrive as an associate sales rep?

To thrive as an Associate Sales Rep, you need foundational sales knowledge, strong communication skills, and often a bachelor’s degree in business or a related field. Familiarity with CRM software like Salesforce, sales analytics tools, and basic proficiency in Microsoft Office are commonly required. Outstanding interpersonal skills, resilience, and a proactive attitude set top performers apart in this role. These abilities are essential for building client relationships, closing deals, and consistently meeting sales targets in a competitive environment.

What are the typical career progression opportunities for an associate sales rep?

As an Associate Sales Rep, you typically start by learning the company's products, prospecting new clients, and supporting senior sales staff. With demonstrated performance and experience, you can advance to roles such as Sales Representative, Account Executive, or Sales Manager. Many organizations offer structured training and mentorship, making it possible to specialize in areas like key account management or business development over time. Growth is often tied to meeting sales targets, developing strong client relationships, and showing initiative within the team.

What is the difference between Associate Sales Rep vs Sales Representative?

AspectAssociate Sales RepSales Representative
Required CredentialsHigh school diploma or equivalent; some roles may prefer associate degreesHigh school diploma or equivalent; some roles may prefer bachelor's degree
Work EnvironmentEntry-level, often in retail or inside sales settingsVaries from inside to outside sales, often in client-facing roles
Employer & Industry UsageCommon in retail, wholesale, and entry-level sales positionsWidely used across industries including tech, manufacturing, and services

The main difference is that Associate Sales Reps are typically entry-level roles requiring minimal experience, often in retail or inside sales, while Sales Representatives usually have more experience and may engage in outside sales or client management. Both roles focus on sales activities but differ in scope and responsibilities.

What are the most commonly searched types of Sales Rep jobs in California?

The most popular types of Sales Rep jobs in California are:

What are popular job titles related to Associate Sales Rep jobs in California?

For Associate Sales Rep jobs in California, the most frequently searched job titles are:

What job categories do people searching Associate Sales Rep jobs in California look for?

The top searched job categories for Associate Sales Rep jobs in California are:

What cities in California are hiring for Associate Sales Rep jobs?

Cities in California with the most Associate Sales Rep job openings:

Associate Sales Rep jobs near you
Infographic showing various Associate Sales Rep job openings in California as of August 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $65,607 per year, or $31.5 per hour.

Associate Sales Representative - San Diego

Karl Strauss Brewing Company

Poway, CA • On-site, Remote

$21/hr

Full-time

Re-posted 18 days ago

Job description

Position Summary
The Associate Sales Representative (ASR) will work closely with select reps in a defined area to help call on accounts to drive growth for Karl Strauss and all partner brands. ASR is also tasked with making last minute beer deliveries, covering for reps that are on vacation and works within all accepted policies and procedures.
  • Own your territory. ASR will be given a small territory to call on as though they are the acting representative. ASR must produce growth in this territory by selling into new accounts and selling deeper into existing accounts. Assigned territory will have plenty of opportunity for growth.
  • Work with all reps in the area to help with beer deliveries, covering of territory if rep is on vacation.
  • Be proactive at communicating to reps and Sales Admin relaying any feedback, concerns, or successes in the territory.
  • Follow all PNP's as defined by management.
  • Schedule, coordinate and work events in the territory to help drive growth in the territory.
  • Show growth for all brands including Karl Strauss in the territory.
  • Place relevant POS in all relevant accounts in territory to help build brand awareness of all brands.
  • Work to become a skilled draft tech to help diagnose and resolve basic draft issues.
  • Work to become a Server Level Cicerone within 90 days of starting in the role.

  • Beverage sales or merchandising experience preferred.
  • Minimum educational requirement is an Associate's Degree. Bachelor's Degree preferred.
  • Excellent verbal and written communication skills required.
  • Ability to develop and maintain positive buyer-seller relationships.
  • Excellent organizational skills required.
  • Must be a self-starter, entrepreneurial, and capable of working at a high level with minimal supervision.
  • Must have a passion for spreading the goodwill of the Karl Strauss Brewing Company.
  • Must thrive in a community-focused and team-based environment.
  • Proficiency with MS Word and Excel a must.
  • Must have a clean driving record.

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