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Associate Sales Rep Jobs in California (NOW HIRING)

Lighting Rep

Emeryville, CA · On-site

$90K - $100K/yr

Associate Sales General Position Summary: The role of the Associate Sales Rep works directly with the Specification Sales team to support new project development within the specification community ...

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Associate Sales Rep information

See California salary details

$21.2K

$65.6K

$94.7K

How much do associate sales rep jobs pay per year?

As of Sep 7, 2026, the average yearly pay for associate sales rep in California is $65,607.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $84,400.00 per year, depending on experience, location, and employer.

What is an associate sales rep?

Associate Sales Representatives are entry-level professionals who support the sales team by assisting with lead generation, customer communication, and administrative tasks. They often work under the supervision of senior sales staff, helping to prepare presentations, answer client queries, and track sales performance. Their role provides valuable training and experience for advancing to higher-level sales positions. Associate Sales Reps typically need strong communication, organizational, and customer service skills.

What are the key skills and qualifications needed to thrive as an associate sales rep?

To thrive as an Associate Sales Rep, you need foundational sales knowledge, strong communication skills, and often a bachelor’s degree in business or a related field. Familiarity with CRM software like Salesforce, sales analytics tools, and basic proficiency in Microsoft Office are commonly required. Outstanding interpersonal skills, resilience, and a proactive attitude set top performers apart in this role. These abilities are essential for building client relationships, closing deals, and consistently meeting sales targets in a competitive environment.

What are the typical career progression opportunities for an associate sales rep?

As an Associate Sales Rep, you typically start by learning the company's products, prospecting new clients, and supporting senior sales staff. With demonstrated performance and experience, you can advance to roles such as Sales Representative, Account Executive, or Sales Manager. Many organizations offer structured training and mentorship, making it possible to specialize in areas like key account management or business development over time. Growth is often tied to meeting sales targets, developing strong client relationships, and showing initiative within the team.

What is the difference between Associate Sales Rep vs Sales Representative?

AspectAssociate Sales RepSales Representative
Required CredentialsHigh school diploma or equivalent; some roles may prefer associate degreesHigh school diploma or equivalent; some roles may prefer bachelor's degree
Work EnvironmentEntry-level, often in retail or inside sales settingsVaries from inside to outside sales, often in client-facing roles
Employer & Industry UsageCommon in retail, wholesale, and entry-level sales positionsWidely used across industries including tech, manufacturing, and services

The main difference is that Associate Sales Reps are typically entry-level roles requiring minimal experience, often in retail or inside sales, while Sales Representatives usually have more experience and may engage in outside sales or client management. Both roles focus on sales activities but differ in scope and responsibilities.

What are the most commonly searched types of Sales Rep jobs in California?

The most popular types of Sales Rep jobs in California are:

What job categories do people searching Associate Sales Rep jobs in California look for?

The top searched job categories for Associate Sales Rep jobs in California are:

What cities in California are hiring for Associate Sales Rep jobs?

Cities in California with the most Associate Sales Rep job openings:

Infographic showing various Associate Sales Rep job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $65,607 per year, or $31.5 per hour.

Associate Sales Representative - East Bay - Peripheral Vascular

Stryker

Walnut Creek, CA • On-site

$90K/yr

Full-time

Re-posted 23 days ago


Stryker rating

8.2

Company rating: 8.2 out of 10

Based on 112 frontline employees who took The Breakroom Quiz

136th of 499 rated machine equipment manufacturers


Job description

Work Flexibility: Field-based
The Associate Sales Rep works directly with a Sales Representative to help aid with the planning, directing and coordination of the selling, marketing and promotion of Stryker Peripheral Vascular products to physicians and customers, e.g. medical cath lab and other hospital staff.
ESSENTIAL FUNCTIONS:
• Assists Sales Representatives in the marketing, promotion and sales of VTE products.
• Educates and informs doctors, nurses, and appropriate staff personnel as to the proper use and maintenance of Stryker PV products, product functionality and updates, changes to product portfolio, and educational programs.
• Following extensive product training, the employee must be able to tailor Stryker PV's promotional message based upon knowledge of the customer, advise on appropriate product selection, answer customer questions about product functionality and distinguish products from those of Stryker's competitors.
• Directs product evaluations in OR and office settings.
• May assist in the preparation and operation of trade shows, conventions, and/or clinical meetings.
• Keeps regional manager informed of territory progress on a regular basis.
• Solves product problems for customers in an expeditious fashion.
• Managing and maintaining a sample inventory of products.
• Must understand and adhere to all OR and pertinent OSHA guidelines when conducting a product evaluation.
• Must adhere rigidly to all GMP policies and procedures as stipulated by the FDA.
• Other duties as assigned.
REQUIRED QUALIFICATIONS:
• 0-2 years in an outside sales position (medical-related fields is preferable).
• B.A. or B.S. degree required.
• Field sales training--In field training.
• Successful completion of in-house product training program.
• Computer training.
KNOWLEDGE/SKILLS:
• Must be able to communicate with large groups of people.
• Must be able to routinely negotiate price and terms of transactions between Stryker and its customers.
• Must be able to readily solve customer complaints and questions.
• Must have command of all products, including functionality, features, and factors that differentiate Stryker products from its competitors' products, and be able to disseminate this knowledge to the customer.
• Must be able to analyze territory market potential prioritize call patterns accordingly.
• Excellent interpersonal skills.
• Excellent analytical skills.
• Excellent organizational skills.
• Medium work: Exerting up to 50 pounds of force occasionally and/or up to 20 pounds of force constantly to move objects.
• Up to 20% overnight travel annually.
Pay Transparency Details
Base + commission: $90,000.00 and may be eligible to bonuses + benefits.
Travel Percentage: 20%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain the COVID-19 vaccination as an essential function of their role.

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