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Associate Media Director Jobs (NOW HIRING)

Fingerpaint Marketing

Media Director

Cedar Knolls, NJ · On-site

Lead, mentor, and manage Associate Media Directors, Supervisors, etc., ensuring strong leadership, accountability, and performance * Build and sustain high-performing teams through effective staffing ...

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Associate Media Director information

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$67K

$105.7K

$143K

How much do associate media director jobs pay per year?

As of Jun 15, 2026, the average yearly pay for associate media director in the United States is $105,653.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,000.00 and $123,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Associate Media Director, and why are they important?

To thrive as an Associate Media Director, you need a strong background in media strategy, campaign planning, and analytics, typically supported by a degree in marketing, communications, or a related field. Proficiency in media buying platforms, analytics tools like Google Analytics, and media planning software such as Mediaocean or Strata is essential. Leadership, collaboration, and strong communication skills are crucial for managing teams and client relationships effectively. These skills ensure successful campaign execution, optimal media investments, and alignment with client objectives in a competitive media landscape.

What are Associate Media Directors?

Associate Media Directors are mid-to-senior level professionals in advertising or marketing agencies responsible for overseeing the planning, implementation, and optimization of media campaigns. They manage a team of media planners and buyers, develop media strategies, and ensure campaigns meet client objectives and budgets. Associate Media Directors also liaise with clients, analyze campaign performance, and provide recommendations for improvement. Their role is crucial in ensuring that advertising reaches the right audience through the most effective channels.

What is the difference between Associate Media Director vs Media Planner?

AspectAssociate Media DirectorMedia Planner
CredentialsBachelor's degree, experience in media buying and strategyBachelor's degree, often entry-level or mid-level experience
Work EnvironmentStrategic planning, overseeing campaigns, managing teamsResearch, selecting media channels, executing campaigns
Industry UsageAdvertising agencies, media companies, marketing departmentsAdvertising agencies, media buying firms, marketing teams

The Associate Media Director typically holds a more senior role, focusing on strategic oversight and team management, while the Media Planner concentrates on research and selecting media channels. Both roles require media knowledge, but the Associate Media Director has broader responsibilities and leadership duties within the media department.

How does an Associate Media Director typically collaborate with creative and account teams to develop media strategies?

An Associate Media Director works closely with both creative and account teams to ensure that media strategies align with campaign objectives and client goals. This collaboration often involves participating in brainstorming sessions, sharing consumer insights, and providing guidance on media channel selection. Regular meetings are held to review campaign performance and adjust tactics as needed. By maintaining open communication and a collaborative spirit, the Associate Media Director ensures campaigns are integrated, effective, and deliver measurable results.
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Associate Media Director jobs near you
Infographic showing various Associate Media Director job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 65% Full Time, 33% Part Time, and 1% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $105,653 per year, or $50.8 per hour.

Associate Media Director, New Business

True Media

Columbia, MO • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home
Visa Sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.
The Associate Media Director of New Business will be a key member of our leadership team, playing a pivotal role in new business and strategic planning. With extensive expertise in integrated media planning and a deep background in research and insights, they will drive creative opportunities to expand and enhance our agency's growth. This role is crucial in managing a fast-paced new business pipeline, helping to shape the future of our agency's growth while expanding our strategic capabilities.
As a key lead across the growth team, they will provide strategic support and ownership to new business pitch process, providing rich research and insights leveraging our deep tool stack. This role will have a strong understanding of advanced measurement and the ability to structure measurement strategies. They will also provide fractional support for our current accounts to help inform and drive stronger strategies that lead to client retention.
Your responsibilities will include contributing to business improvement by achieving personal and departmental goals and objectives efficiently and effectively.
Essential Duties and Responsibilities (Other duties may be assigned)
New Business: 90% of time
  • Will be a primary or secondary strategy lead for all new business and growth opportunities.
  • Develop strategic procedures and frameworks that allow for us to move in a fast-paced environment to address incoming RFPs and delivery high-level work to support our growth pipeline.
  • Utilization of advanced research tools to develop insights and uncover opportunities that outline market, industry, competitive and media trends.
  • Identify current gaps in research to incite future actions and project what will bring significant value to our agency and clients.
  • Develop decks that are customized to each project with a high-level of storytelling that are built on strategic pillars and principles.
  • Support the agency in the use of advanced measurement tools and methodologies to ensure we level up client media effectiveness.
  • Effectively develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure success of the media campaigns.
  • Foster a space for communication within the team by establishing strong connections and implementing feedback loops to enhance training and education.

Integrated Media Planning and Strategy Development: 10% of time
  • Support our current Integrate planning team on research, strategy and channel planning.
  • Ensure media strategies are aligned with client objectives, target audiences, media and industry landscape while supporting campaign goals.
  • Develop content and support agency POVs/Case studies that drive our strategic view on media.

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • 7-10 years in strategic planning, along with research and insights expertise. (New Business experience is highly preferred)
  • 7-10 years of experience in a traditional and digital media planning/buying position at an advertising/media agency
  • Experience delegating assignments to a fully developed integrated media team and providing oversight on project development, deliverables and adhering to timelines.
  • Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
  • Proven ability to analyze data and market research to identify trends and make data-driven decisions.
  • Proficient in media planning tools and software, as well as analytics platforms (GA4, Commspoint, Nielsen, MRI, Vivvix, MarketMate, etc.)
  • Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
  • Ability to build and maintain strong relationships with clients, team members and other stakeholders in our agency.
  • Flexibility to adapt to changing client needs, industry trends, emerging media channels and internal structure changes.

Education
  • A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Total Perks Package
  • The chance to be a part of a growing company and the next success story
  • Amazing opportunities for career development
  • Recognition programs
  • Employee referral bonus
  • Hybrid work schedule; 3 days in the office, 2 days working from home
  • Fun and collaborative work environment
  • Casual dress code
  • Insurance Coverage (medical, dental, vision, life, and disability)
  • 401(k) retirement plan, with employer 4% match
  • Work/life benefits, including mental health and wellbeing support
  • Flexible Time Off Policy
  • Paid holidays, including agency soft closing Christmas Eve-New Year's Day
  • Paid leave options, including sick leave, medical leave for self and family, and parental leave

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