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Digital Media Director Jobs (NOW HIRING)

Nexstar Media Group Inc.

$150 - $200/hr

REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News ...

Tribune Media

Digital Media Director

Chicago, IL

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

Tribune Media

Digital Media Director

Lubbock, TX

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

Nexstar Media Group

Digital Media Director

Bradley, IL · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

Nexstar Media Group

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

WOWK-TV

Digital Media Director

Lubbock, TX · On-site

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

WOWK-TV

Digital Media Director

Chicago, IL

The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think ...

Aquent

Digital Media Director

Richmond, VA · On-site

$120K - $160K/yr

Opportunity to help build playbook that sits at intersection of digital media, account management, and new business. Location: Richmond, VA (We are a remote forward agency, but prefer talent to sit ...

Gravity Global

Associate Media Director

Houston, TX · On-site +1

The Associate Media Director acts as the senior deputy to the Director of Digital Media & Strategy, taking ownership of planning workflows, report quality, optimisation direction, and media ...

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Digital Media Director information

See salary details

$39.5K

$97.1K

$190.5K

How much do digital media director jobs pay per year?

As of Sep 8, 2026, the average yearly pay for digital media director in the United States is $97,142.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $118,500.00 per year, depending on experience, location, and employer.

What is a digital media director?

A digital media director leads their organization’s digital media team. As a digital media director, your job is to drive the creation and implementation of all media strategies. Your primary duties involve developing multi-platform media plans, overseeing digital marketing efforts, and planning content. This career requires a strong background in sales and marketing. Most employers prefer those with at least a bachelor’s degree in a related field and multiple years of experience as a content editor or manager. Additional qualifications include strong leadership skills and the ability to analyze massive amounts of data. Positions are available with private organizations as well as advertising agencies.

What does a digital media director do?

A Digital Media Director is responsible for overseeing an organization’s digital marketing strategies and online presence. They manage teams that create and distribute content across various digital channels such as websites, social media, email, and digital advertising platforms. Their role includes developing campaigns, analyzing performance data, staying updated on digital trends, and ensuring that digital initiatives align with business goals. Digital Media Directors often collaborate with other departments to maximize brand visibility and engagement. They play a key role in shaping how a brand is perceived in the digital space.

What are the key skills and qualifications needed to thrive as a digital media director, and why are they important?

To thrive as a Digital Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a solid understanding of branding, usually backed by a relevant degree and experience in digital media management. Proficiency with tools like Google Analytics, social media management platforms, paid advertising systems, and SEO/SEM best practices is essential. Leadership, creativity, strong communication, and project management skills help you inspire teams and effectively execute campaigns. These skills are vital for maximizing digital presence, driving audience engagement, and achieving organizational marketing goals in a rapidly evolving digital landscape.

How does a digital media director typically collaborate with other departments to execute successful campaigns?

A Digital Media Director works closely with various teams, such as creative, marketing, analytics, and sales, to ensure cohesive and effective campaign execution. They often lead strategy meetings, provide digital insights, and coordinate cross-functional efforts to align messaging and objectives. Collaboration is ongoing, from briefing creative teams on campaign goals to working with analytics to optimize performance and reporting. Strong communication and project management skills are essential, as the director ensures all stakeholders are informed and campaign components are seamlessly integrated.

What is the difference between Digital Media Director vs Digital Marketing Manager?

AspectDigital Media DirectorDigital Marketing Manager
ResponsibilitiesOversees digital media campaigns, manages media buying, and directs media strategyDevelops and executes digital marketing strategies, manages campaigns across channels
Required SkillsMedia planning, negotiation, analytics, leadershipContent creation, SEO, analytics, campaign management
Work EnvironmentOften in media agencies or marketing departments, strategic focusIn-house marketing teams or agencies, tactical execution
Common UsageUsed in larger organizations or agencies focusing on media buyingUsed across various industries for digital campaign management

The Digital Media Director primarily focuses on media planning, buying, and strategy, often leading media teams. In contrast, the Digital Marketing Manager handles broader marketing campaigns, including content and SEO. Both roles require strong analytical skills and digital expertise but differ in scope and focus.

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What are the most commonly searched types of Digital Media jobs?

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Digital Media Director jobs near you
Infographic showing various Digital Media Director job openings in the United States as of August 2026, with employment types broken down into 85% Full Time, 11% Part Time, 1% Temporary, and 3% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $97,142 per year, or $46.7 per hour.

Digital Media Director

Nexstar Media Group Inc.

Lubbock, TX • On-site

$150 - $200/hr

Other

Medical, Dental, Vision, Life, PTO

Posted 25 days ago

Nexstar Media Group rating

7.2

Company rating: 7.2 out of 10

Based on 106 frontline employees who took The Breakroom Quiz

45th of 78 rated media

Job description

## Digital Media DirectorApplylocations: TX, Lubbocktime type: Full timeposted on: Posted Todayjob requisition id: REQ-42622KLBK-TV is seeking an experienced, forward-thinking Digital Media Director to serve as a key member of the newsroom leadership team. Reporting directly to the Director of News & Multiplatform Content, the Digital Media Director is responsible for leading KLBK's digital content operation, audience growth strategy, social media initiatives, and streaming/CTV content execution. This role plays a critical part in shaping editorial strategy, driving multiplatform innovation, and ensuring seamless integration between broadcast, digital, streaming, mobile, and social platforms.The Digital Media Director oversees Digital Producers and digital content staff while leading the newsroom's streaming and CTV strategy. The ideal candidate is a collaborative leader who can think strategically, execute operationally, develop talent, and drive accountability through clearly defined goals and measurable results.**Duties/Responsibilities*** Lead KLBK-TV's digital, social, streaming, and CTV content strategy as a member of the newsroom leadership team.* Partner with newsroom leaders to drive multiplatform content planning, audience growth, and coverage execution.* Direct digital coverage during breaking news, severe weather, and major events.* Drive measurable growth in digital audiences, social engagement, streaming and CTV viewership, SEO performance, audience loyalty, and multiplatform content execution while fostering employee development, adoption of digital-first workflows, and achievement of newsroom strategic objectives.* Lead KLBK+ and streaming initiatives, identifying opportunities for live and original content.* Supervise Digital Producers and digital staff, providing coaching, performance management, and professional development.* Establish clear goals, expectations, and Key Performance Indicators (KPIs) for newsroom staff.* Provide regular feedback, performance evaluations, and development opportunities for staff.* Foster collaboration across broadcast, digital, social, and streaming platforms while promoting a digital-first newsroom culture.**Requirements/Skills*** Bachelor's degree in Journalism, Communications, Digital Media, or a related field, or equivalent experience.* Minimum five (5) years of leadership experience in digital news, audience development, streaming, social media, or multiplatform content operations.* Demonstrated success driving audience growth and managing high-performing teams.* Strong knowledge of digital analytics, SEO, audience behavior, social media platforms, and streaming ecosystems.* Excellent editorial judgment, communication, organizational, and leadership skills.* Ability to thrive in a fast-paced newsroom environment and manage multiple priorities.* Experience working across broadcast, digital, social, and streaming platforms preferred.**Benefits:** Our comprehensive benefits package includes, but not limited to, medical (with multiple plan options), dental, and vision insurance, paid time off, Paid Parental leave, life insurance and more. #J-18808-Ljbffr

What Nexstar Media Group employees say

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Benefits

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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