What is a digital media director?

A digital media director leads their organization’s digital media team. As a digital media director, your job is to drive the creation and implementation of all media strategies. Your primary duties involve developing multi-platform media plans, overseeing digital marketing efforts, and planning content. This career requires a strong background in sales and marketing. Most employers prefer those with at least a bachelor’s degree in a related field and multiple years of experience as a content editor or manager. Additional qualifications include strong leadership skills and the ability to analyze massive amounts of data. Positions are available with private organizations as well as advertising agencies.