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Alcohol Sales Representative Jobs (NOW HIRING)

L&F Distributors LLC

Pre Salesman-Wine

Laredo, TX · On-site

Position Overview The Wine Sales Representative is responsible for developing and maintaining ... Ensure compliance with all company policies and state/local regulations regarding alcohol sales.

L&F Distributors LLC

Pre Salesman-Wine

Laredo, TX · On-site

Position Overview The Wine Sales Representative is responsible for developing and maintaining ... Ensure compliance with all company policies and state/local regulations regarding alcohol sales.

L&F DISTRIBUTORS LLC

Pre Salesman-Wine

Laredo, TX

Position Overview The Wine Sales Representative is responsible for developing and maintaining ... Ensure compliance with all company policies and state/local regulations regarding alcohol sales.

Tri-Eagle Sales

Relief Sales Representative

Ocala, FL · On-site

Responsible for fully covering Sales Rep routes as determined by Sales Support Manager, in coverage ... non-alcohol and wine/spirits brands as applicable by account license type, merchandising store ...

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Alcohol Sales Representative information

See salary details

$23K

$76.7K

$141.5K

How much do alcohol sales representative jobs pay per year?

As of Jul 15, 2026, the average yearly pay for alcohol sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

How does an Alcohol Sales Representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

What does an Alcohol Sales Representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.
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Alcohol Sales Representative jobs near you
Sales Representative On/Off Premise (Jackson) $60K

Sales Representative On/Off Premise (Jackson) $60K

UNITED DISTRIBUTORS GROUP

Flowood, MS • On-site

Other

Re-posted 18 days ago

Job description

The primary responsibility of a Sales Representative is selling United Johnson Brothers' products to customers in order to maintain and grow United Johnson Brothers' market share. A Sales Representative is knowledgeable about United Johnson Brothers' portfolio and educates the customer while selling United Johnson Brothers' products. The Sales Representative manages marketing within accounts and uses United Johnson Brothers' systems to bill orders, look at sales numbers, and track progress towards goals. This position is perfect for a self-motivated, competitive individual who thrives in situations requiring a high level of collaboration, organization, interpersonal skills, and creativity.
  • Must be 21 years or older
  • High school or vocational school diploma or GED equivalent required
  • 1-3 years of sales experience preferred
  • Valid driver's license for applicable state
  • Valid auto liability insurance for applicable state
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws

Responsibilities
  • Sell United Johnson Brothers' products to maintain and increase United's market share
  • Sell new items and programs, and increase product knowledge with customers
  • Use United Johnson Brothers' systems daily to bill orders, run sales reports, track goal progress, etc.
  • Learn and maintain knowledge of United Johnson Brothers' product portfolio
  • Build positive relationships with suppliers, customers, United Johnson Brothers sales teams, and United Johnson Brothers delivery associates
  • Complete supplier ride-along, when required
  • Manage marketing within accounts including point of sale material, displays, and brand development promotions when applicable
  • Run vacation routes for teammates, when required
  • Drive to all call points
  • Perform other duties as assigned

Competencies
  • Decision Making
  • Plan & Organize
  • Customer Focus
  • Professionalism
  • Flexibility
  • Communication
  • Interpersonal Skills
  • Problem Solving/Solution-Oriented
  • Critical Thinking
  • Collaboration
  • Conflict Resolution
  • Positive Attitude
  • Self-Motivated
  • Working As a Team
  • Willingness to Learn
  • Negotiation
  • Competitive

Critical Skills
  • Time management
  • Selling skills
  • Quality control
  • Product knowledge
  • Use of technology including Microsoft Office
  • Ability to become proficient in use of United software systems
  • Excellent verbal communication skills
  • Strong attention to detail
  • Strong collaboration skills
  • Strong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environment
  • Able to read, write, and perform business math computations
  • Results-driven (performance)
  • Material Control

Working Conditions
  • Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
  • Able to work occasionally in refrigerated areas
  • Exposure to smoke and dust in certain accounts
  • Able to work in an environment with moderate to loud noise levels

Physical Requirements and Essential Functions
  • Regular, reliable attendance required
  • Must work some weekends and extended hours as needed
  • Able to drive a vehicle for extended periods of time
  • Able to talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
  • Able to perform greater than average lifting up to 50-65 lbs, with some overhead lifting required
  • Able to frequently climb or balance, stoop, kneel or crouch
  • Able to learn and maintain knowledge of company and products
  • Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

Apply