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Alcohol Sales Representative Jobs (NOW HIRING)

Tri-Eagle Sales

Relief Sales Representative

Ocala, FL · On-site

Responsible for fully covering Sales Rep routes as determined by Sales Support Manager, in coverage ... non-alcohol and wine/spirits brands as applicable by account license type, merchandising store ...

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Alcohol Sales Representative information

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$23K

$76.7K

$141.5K

How much do alcohol sales representative jobs pay per year?

As of Jun 11, 2026, the average yearly pay for alcohol sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

How does an Alcohol Sales Representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

What does an Alcohol Sales Representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.
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Alcohol Sales Representative jobs near you
Sales Representative - Signature Brands

Sales Representative - Signature Brands

Horizon Beverage

Boston, MA • On-site

$60K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

Sales Representative - Signature Brands
Company Overview:
Southern Glazer's Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer's Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you've been looking for.
Position Summary:
We are seeking a friendly and energetic Sales Representative to join our team in this exciting industry. As a Sales Representative, you will play a crucial role in increasing our market share and promoting our brands to new and existing customers. With your knowledge of the industry and excellent communication skills, you will help us maintain and grow our customer base, ensuring their satisfaction with our products.
Primary Responsibilities:
  • Build and maintain relationships with customers (bars, restaurants, liquor stores) providing exemplary service
  • Develop, present and promote sales strategies and activities (tastings / demonstrations) that showcase the features and quality of our products to meet sales objectives
  • Answer customers' questions about products, pricing, availability and uses
  • Review customers' credit status, collect monies owed and partner with the Credit department to ensure accounts remain in good standing
  • Participate in sales meetings, trainings and trade events to maintain product and supplier knowledge
  • Utilize Microsoft Office suite (Word, Excel, Outlook, PowerPoint) to create sell sheets and sales presentations
  • Maintains current knowledge of technology available to support selling and supplier strategies

Skills/Requirements:
  • Previous experience in alcohol sales, distribution, hospitality or supplier community preferred
  • Strong knowledge of wines, WSET or similar certifications preferred.
  • Entrepreneurial spirit with the motivation to maintain a competitive market advantage
  • Bachelor degree in Business, Management, or equivalent combination of education and experience
  • Must be at least 21 years of age
  • Excellent communication and interpersonal skills
  • Proven ability to build and maintain customer relationships
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office Suite and CRM software
  • Ability to analyze market data and identify trends and opportunities
  • Valid MA driver's license and vehicle registration
  • Willingness to travel to meet with customers

Physical Demands/Conditions:
  • Ability to lift and carry 5 - 45+ lbs. cases of product on a repetitive basis, at times using a step ladder
  • Requires driving and/or traveling in extreme climatic conditions
  • Requires the following physical activities: reaching, lifting, finger dexterity, grasping, feeling, repetitive motions, stooping, kneeling, crouching, talking, hearing and visual acuity
  • Capable of reading handwritten, typed or computer prepared data that is color or number coded, including monochrome and color computer display screens
  • Must be capable of effective oral communication, via telephone or face to face
  • Requires walking, standing, and sitting throughout the day

Compensation:
Southern Glazer's Beverage Company offers a commission based estimated annual salary with a range of $60,000 to $75,000. This salary is an average for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
Southern Glazer's Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives-at work and on the road.
*Eligibility for the following benefits depends on employment status.
  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • Guardian Dental insurance
  • VSP vision insurance
  • Hyatt Legal Plans
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Company paid Life Insurance
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • Medicare Specialist for retirement planning
  • 100% paid tuition for WSET and Cicerone certification programs

EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

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