1

Alcohol Sales Representative Jobs in Virginia (NOW HIRING)

The Sales Representative contributes to the growth of the organization through sales of new ... Must be able to comply with SFS's Drug and Alcohol policy and Background screening requirements ...

As a Sales Representative, you will cultivate and grow account relationships located in (location ... alcohol product. Other duties, as assigned by the jobholder's supervisor, may also be required.

next page

Showing results 1-20

Alcohol Sales Representative information

See Virginia salary details

$22.8K

$76K

$140.3K

How much do alcohol sales representative jobs pay per year?

As of Sep 2, 2026, the average yearly pay for alcohol sales representative in Virginia is $76,023.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $92,200.00 per year, depending on experience, location, and employer.

What does an alcohol sales representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.

How does an alcohol sales representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What are the key skills and qualifications needed to thrive as an alcohol sales representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

Can you make a lot of money in alcohol sales representative?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Earnings vary depending on experience, territory, and the company's compensation structure, with successful reps often earning higher incomes through strong sales skills and client relationships.

Is being an alcohol sales representative a good job?

An alcohol sales representative promotes and sells alcoholic beverages to retailers and establishments, often requiring strong communication and sales skills. The job can offer commission-based earnings, flexible schedules, and opportunities for career advancement, but may involve irregular hours and compliance with alcohol regulations.

What are the most commonly searched types of Alcohol Sales Representative jobs in Virginia?

The most popular types of Alcohol Sales Representative jobs in Virginia are:

What job categories do people searching Alcohol Sales Representative jobs in Virginia look for?

The top searched job categories for Alcohol Sales Representative jobs in Virginia are:

What cities in Virginia are hiring for Alcohol Sales Representative jobs?

Cities in Virginia with the most Alcohol Sales Representative job openings:

Infographic showing various Alcohol Sales Representative job openings in Virginia as of August 2026, with employment types broken down into 72% Full Time, 23% Part Time, and 5% Temporary. Highlights an 100% In-person job distribution, with an average salary of $76,023 per year, or $36.5 per hour.

Full-time

Re-posted 15 days ago


Job description

JOB SUMMARY: !! Sign on Bonus up to $5,000!!

The Sales Representative contributes to the growth of the organization through sales of new business through construction and/or services sales. 

ESSENTIAL JOB DUTIES: 

  • Acquire sales leads for new work including the installation service and support of comprehensive fire protection systems across all disciplines; sell Summits’ services.
  • Provide outside sales and inside sales.
  • Solicit all building and construction types: new construction, renovations, additions, retrofits, and similar.
  • Lead the sales process from initial contact/bid invite to acquisition of contract/Notice to Proceed; initial contact may be initiated by Sales Representative or Customer (both)
  • Generate new relationships and foster existing relationships among Customer base for the purposes of continued sales.
  • Generate new proposals, follow-up on active proposals, and close sales on active proposals.
  • Communicate status of active proposals to Management.
  • Attend meetings—includes internal meetings (kickoff, job progress, design coordination, and as requested) as well as external meetings (coordination with Customer and other Stakeholders, Authority Having Jurisdiction coordination, design, and submittal planning, and as requested).
  • Function as a face of the Company amongst our Customer base and industry, representing our identity: Professionalism, Quality, and Focus on Relationships.
  • General assistance to Project Managers and Design Department for communicating schedules, product/material information, coordination of work, and similar support. 
  • General assistance to Accounting personnel with job set-up, monitoring of profitability, billing, and similar.
  • Utilize accounting software for assistance with (or general knowledge of) tracking costs, billing, Change Orders, and similar.
  • Assistance with general marketing activities and promotion of the Company.
  • This individual must be a self-starter, organized, and detail oriented. Communication and follow-through are critical.   
  • Other duties may be assigned.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications. 

Education, Training, Certifications: 

  • High School Diploma or GED, required. 
  • Associate’s or Bachelor’s in Business or related, preferred. 

Experience, Knowledge, Skill Requirements:

  • 2 years relevant work experience in business development, or Fire Life Safety sales experience, preferred. 
  • 2 years operating a computer, Microsoft Office, required. 

Communication Skills:

  • Must have the ability to effectively read, write and communicate in English with employees, customers and board or directors. 
  • Strong interpersonal, written, and oral communication skills.

Other Qualifications:

  • Valid driver’s license with acceptable driving record required. Reliable transportation, required. 
  • Must be able to comply with SFS’s Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
  • Frequent travel required, up to 40%.

PHYSICAL & WORK ENVIRONMENT REQUIREMENTS

Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.

Physical Requirements:

While performing the duties of this job, the employee is required to sit and stand for long periods. Employee will occasionally be required to drive, bend, kneel, balance, lift <20lb, walk, stand, ascend/descend stairs, reach above and below shoulders, stoop, and twist.

Work Environment:

Employee will consistently be required to work indoors in an office or remote setting, work alone and with others. Employees will frequently be required to travel.  Employee will occasionally be required to wear appropriate personal protective equipment, as required by company safety policies. 

We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, Affirmative Action employer. While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.


#LI-AH1 #ZR