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Alcohol Sales Representative Jobs (NOW HIRING)

Responsible for fully covering Sales Rep routes as determined by Sales Support Manager, in coverage ... non-alcohol and wine/spirits brands as applicable by account license type, merchandising store ...

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... Sales Representative to join our team ... We represent a diverse portfolio of both alcoholic and non-alcoholic beverages across the region ...

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Alcohol Sales Representative information

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$23K

$76.7K

$141.5K

How much do alcohol sales representative jobs pay per year?

As of Jun 11, 2026, the average yearly pay for alcohol sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

How does an Alcohol Sales Representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

What does an Alcohol Sales Representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.
More about Alcohol Sales Representative jobs
What cities are hiring for Alcohol Sales Representative jobs? Cities with the most Alcohol Sales Representative job openings:
What are the most commonly searched types of Alcohol Sales Representative jobs? The most popular types of Alcohol Sales Representative jobs are:
What states have the most Alcohol Sales Representative jobs? States with the most job openings for Alcohol Sales Representative jobs include:

On Premise Sales Apprentice ($52.5K)

UNITED DISTRIBUTORS GROUP

Savannah, GA • On-site

Other

Posted 7 days ago


Job description

About United

United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

Want to get in on the fun...We'd love to have you!

The Off Premise Sales Apprentice role is an entry-level position into our sales organization that allows an associate to prepare for a Sales Representative role at United. The position involves running vacation routes for Sales Representatives, performing sales deliveries to accounts, merchandising and building displays in accounts, managing and rotating inventory in accounts, and building relationships with both accounts and various departments of United. This position is perfect for a self-motivated, competitive individual who thrives in situations requiring a high level of collaboration, organization, interpersonal skills, and creativity.

  • Must be 21 years or older
  • High school or vocational school diploma or GED equivalent required
  • 1-3 years of sales experience preferred
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
  • Valid driver's license in the applicable state
  • State minimum auto-liability insurance
  • Acceptable driving record
  • Ability to maintain these minimum administrative driving requirements throughout employment

Responsibilities:

  • Work with sales team members to train and understand all facets of the United sales representative role
  • Drive to all call points
  • Perform sales deliveries to accounts
  • Run vacation routes for sales representatives
  • Sell new products or programs
  • Utilize Encompass to bill orders
  • Build displays in accounts
  • Merchandise accounts using point of sale material
  • Work back stock, shelf space, and cold boxes in accounts to ensure product rotation
  • Build and maintain strong relationships with account management
  • Build and maintain strong relationships within United with delivery associates, sales representatives, and sales management to work as a team
  • Perform other duties as assigned

Competencies:

  • Decision Making
  • Plan and Organize
  • Customer Focus
  • Professionalism
  • Flexibility
  • Communication
  • Relationship building
  • Time management
  • Positive attitude
  • Stress management
  • Conflict resolution

Critical Skills:

  • Time management
  • Selling skills
  • Quality Control
  • Product Knowledge
  • Proficient in use of Microsoft Office and other technology
  • Able to read, write, and perform business math computations

Working Conditions:

  • Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
  • Able to work occasionally in refrigerated areas
  • Able to work in an environment with moderate noise levels

Physical Requirements and Essential Functions:

  • Regular, reliable attendance required
  • Able to drive and safely operate a vehicle
  • Able to frequently use hand trucks, stairs, ramps, and docks
  • Able to talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
  • Able to perform greater than average lifting up to 50-65 lbs, with some overhead lifting required
  • Able to frequently climb or balance, stoop, kneel or crouch
  • Able to learn and maintain knowledge of company and products
  • Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

We are a Drug Free Workplace

Attention Applicants:If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contactaccommodations@udiga.comor call 800-381-9947 for assistance with an accommodation.