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Alcohol Sales Rep Jobs (NOW HIRING)

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OtherSide Beverage specializes in selling world-class alcoholic beverages to bars, restaurants ... C. Area Sales Representative - Baltimore City/County OtherSide Beverage is seeking a full-time ...

Alcohol Compliance Representative Department: Operations / Guest Services Reports To: Event Food ... Enforce venue policies on alcohol sales and consumption. * Ensure vendors and third-party partners ...

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Proven wine, spirits, or beverage alcohol sales experience * Existing on- and/or off-premise ... Independent wine reps * Former distributor representatives * Boutique portfolio specialists

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Alcohol Sales Rep information

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$23K

$76.7K

$141.5K

How much do alcohol sales rep jobs pay per year?

As of Sep 1, 2026, the average yearly pay for alcohol sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.
More about Alcohol Sales Rep jobs

What cities are hiring for Alcohol Sales Rep jobs?

Cities with the most Alcohol Sales Rep job openings:

What states have the most Alcohol Sales Rep jobs?

States with the most job openings for Alcohol Sales Rep jobs include:

Infographic showing various Alcohol Sales Rep job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Alcohol Sales Representative

PMW Selections

Manhattan, NY • On-site

Other

Posted yesterday

New


Job description

Wine Sales Representative — New York

PMW Selections

New York, NY


Position: Wine & Spirits Sales Representative

Territory: Greater New York — all five boroughs, Westchester, and Long Island

Compensation: (Base + Commission) commensurate with experience and existing book of business

Type: Full-Time


The Opportunity


PMW Selections is growing, and we're looking for experienced wine sales professionals who want to be part of something they can shape from the ground up. We need driven individuals who already know the New York market — the buyers, the accounts, the neighborhoods — and want to put that knowledge to work with a company that values results and rewards them accordingly.


You'll manage a portfolio of on- and off-premise accounts across your assigned territory, from independent retailers and wine shops to restaurants and hotel programs. This role is built for someone who can walk into an account with confidence, knows how to earn shelf space, and has the relationships to back it up.


What You'll Do


Manage and grow a territory of on- and off-premise accounts throughout the New York metro area.

Present and sell our portfolio to buyers, sommeliers, bar managers, and retail decision-makers.

Open new accounts and expand placements within existing ones.

Build and maintain strong, trust-based relationships with your customers.

Plan and run an efficient daily route of sales calls tailored to your territory.

Partner with our team and supplier contacts to execute promotions, tastings, and trade events.

Optimize shelf positioning, display presence, and pricing to maximize visibility.

Consistently hit monthly and annual sales targets.


What We're Looking For


At least three years of wholesale wine and spirits sales experience, or equivalent on-premise/hospitality industry background.

A working knowledge of both Old and New World wines — curiosity to keep learning is just as important.

A track record of creating opportunities and closing business.

Someone who operates independently, manages their own schedule, and holds themselves accountable.

Our goal is to work with representatives who have an established book of business and the confidence to back it up.

Strong communication skills — whether you're presenting to a buyer or following up with a supplier.

Comfortable with technology and mobile tools for managing accounts on the go.

Valid driver's license and reliable transportation.


What We Offer


PMW Selections offers a compensation package designed to attract top talent and keep them long-term. In addition to a competitive base salary, you'll earn commissions, monthly performance bonuses.


Equal Opportunity


PMW Selections is an Equal Opportunity Employer. We are committed to building a diverse team and do not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law.