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Alcohol Sales Rep Jobs (NOW HIRING)

Description: Summary/Objective As Sales Representative, your primary purpose is to service ... No alcohol or controlled substance related offenses within the past two years * No theft within the ...

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Alcohol Sales Rep information

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$23K

$76.7K

$141.5K

How much do alcohol sales rep jobs pay per year?

As of Sep 1, 2026, the average yearly pay for alcohol sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.
More about Alcohol Sales Rep jobs

What cities are hiring for Alcohol Sales Rep jobs?

Cities with the most Alcohol Sales Rep job openings:

What states have the most Alcohol Sales Rep jobs?

States with the most job openings for Alcohol Sales Rep jobs include:

Infographic showing various Alcohol Sales Rep job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 84% Physical, 1% Hybrid, and 15% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Independent Retail Beer Sales Apprentice ($52k), Company Car

UNITED DISTRIBUTORS GROUP

Savannah, GA • On-site

Full-time

Posted 24 days ago


Job description

About United

United is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.

Want to get in on the fun...We'd love to have you!

The Off Premise Sales Apprentice role is an entry-level position into our sales organization that allows an associate to prepare for a Sales Representative role at United. The position involves running vacation routes for Sales Representatives, performing sales deliveries to accounts, merchandising and building displays in accounts, managing and rotating inventory in accounts, and building relationships with both accounts and various departments of United. This position is perfect for a self-motivated, competitive individual who thrives in situations requiring a high level of collaboration, organization, interpersonal skills, and creativity.

  • Must be 21 years or older
  • High school or vocational school diploma or GED equivalent required
  • 1-3 years of sales experience preferred
  • Ability to secure and maintain a State Alcohol Sales Permit in accordance with state laws
  • Valid driver's license in the applicable state
  • State minimum auto-liability insurance
  • Acceptable driving record
  • Ability to maintain these minimum administrative driving requirements throughout employment
  • Responsibilities:

  • Work with sales team members to train and understand all facets of the United sales representative role
  • Drive to all call points
  • Perform sales deliveries to accounts
  • Run vacation routes for sales representatives
  • Sell new products or programs
  • Utilize Encompass to bill orders
  • Build displays in accounts
  • Merchandise accounts using point of sale material
  • Work back stock, shelf space, and cold boxes in accounts to ensure product rotation
  • Build and maintain strong relationships with account management
  • Build and maintain strong relationships within United with delivery associates, sales representatives, and sales management to work as a team
  • Perform other duties as assigned
  • Competencies:

  • Decision Making
  • Plan and Organize
  • Customer Focus
  • Professionalism
  • Flexibility
  • Communication
  • Relationship building
  • Time management
  • Positive attitude
  • Stress management
  • Conflict resolution
  • Critical Skills:

  • Time management
  • Selling skills
  • Quality Control
  • Product Knowledge
  • Proficient in use of Microsoft Office and other technology
  • Able to read, write, and perform business math computations
  • Working Conditions:

  • Able to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weather
  • Able to work occasionally in refrigerated areas
  • Able to work in an environment with moderate noise levels
  • Physical Requirements and Essential Functions:

  • Regular, reliable attendance required
  • Able to drive and safely operate a vehicle
  • Able to frequently use hand trucks, stairs, ramps, and docks
  • Able to talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feel
  • Able to perform greater than average lifting up to 50-65 lbs, with some overhead lifting required
  • Able to frequently climb or balance, stoop, kneel or crouch
  • Able to learn and maintain knowledge of company and products
  • Must have specific vision abilities that include close vision, distance vision, and the ability to judge distance

We are a Drug Free Workplace

Attention Applicants:If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contactaccommodations@udiga.comor call 800-381-9947 for assistance with an accommodation.