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Small Format Sales Representative Jobs (NOW HIRING)

The Scan Group

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Wide Format Sales Representative

Waukesha, WI · On-site

$45K - $85K/yr

The Wide Format Sales Representative is responsible for driving sales growth by engaging new and existing clients, delivering compelling sales presentations, and managing customer relationships ...

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Small Format Sales Representative information

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$23K

$76.7K

$141.5K

How much do small format sales representative jobs pay per year?

As of Jul 19, 2026, the average yearly pay for small format sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Small Format Sales Representatives when managing multiple accounts?

Small Format Sales Representatives often juggle a high volume of accounts, including convenience stores, small groceries, and independent retailers. One common challenge is ensuring consistent product visibility and replenishment across diverse locations with varying needs and limited shelf space. Effective time management, strong organizational skills, and the ability to quickly build relationships with store managers are essential to overcome these challenges. Additionally, adapting to each account's unique requirements while meeting sales targets can be demanding but also offers valuable experience in account management and negotiation.

What is the difference between Small Format Sales Representative vs Outside Sales Representative?

AspectSmall Format Sales RepresentativeOutside Sales Representative
CredentialsHigh school diploma or equivalent; sales experience often preferredHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentIndoor, retail or client locations, often in small stores or showroomsOutdoor, traveling to client sites, often in various locations
Industry UsageCommon in retail, consumer goods, and small-format sales channelsCommon in B2B sales, industrial, and larger client accounts

The Small Format Sales Representative typically works indoors, focusing on small retail outlets or showrooms, while the Outside Sales Representative travels to client locations, often in different regions. Both roles require similar credentials and are used across various industries, but they differ mainly in work environment and sales approach.

What are Small Format Sales Representatives?

Small Format Sales Representatives are sales professionals who specialize in selling products to smaller retail outlets such as convenience stores, small groceries, drugstores, and gas stations. Their main responsibilities include maintaining relationships with store owners, ensuring product availability and visibility, negotiating shelf space, and executing promotional activities. They often travel within a specific territory to visit multiple clients, monitor inventory levels, and identify new business opportunities. The role requires strong interpersonal skills, product knowledge, and the ability to work independently to meet sales targets.

What are the key skills and qualifications needed to thrive as a Small Format Sales Representative, and why are they important?

To excel as a Small Format Sales Representative, you need strong sales acumen, knowledge of merchandising, and preferably experience in retail or consumer packaged goods. Familiarity with CRM systems, handheld ordering devices, and planogram software is typically required. Outstanding interpersonal skills, negotiation abilities, and self-motivation set top performers apart in this role. These skills ensure effective relationship-building with store managers, maximize product visibility, and drive sales growth in competitive retail environments.
More about Small Format Sales Representative jobs
What job categories do people searching Small Format Sales Representative jobs look for? The top searched job categories for Small Format Sales Representative jobs are:
Small Format Sales Representative jobs near you
Infographic showing various Small Format Sales Representative job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 1% As Needed, 70% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Sales Rep - Convenience / Gas / Small Format

Sales Rep - Convenience / Gas / Small Format

Pepsico

Elizabethtown, KY • On-site

$62K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 hours ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 867 frontline employees who took The Breakroom Quiz

144th of 397 rated food and drinks producers

Job description

PBNA $62577 / year

Great Pay. Great Benefits. Growth Opportunities.

Target Pay of $62577

  • Benefits -- Medical, vision and dental
  • Company-provided retirement benefits
  • Paid time off
  • World class training and growth opportunities

Are you ready to join a winning team? Pepsi Beverages North America (PBNA) is PepsiCo's beverage manufacturing, sales, and distribution operating unit. Now is the time to explore the opportunities of PBNA: what makes you unique makes us better. Small Format Sales Representatives play a key role in the success of our business by generating sales and delivering exceptional customer service. Together we perform with purpose!


What's different about Sales Representative positions at PBNA?

  • Great benefits, pay, and incentives
  • Exceptional brand recognition and industry-leading technology to make your job easier
  • Stability -- We are a Fortune 50 company that continues to grow
  • Task variety -- No two days are the same as you support a wide range of customers
  • Fast-paced environment where you can work independently
  • Robust and successful employee development program -- We like to promote from within!
  • Size and depth of Pepsi portfolio is what separates us from the competition
  • A great culture with a family atmosphere
  • Mileage reimbursement

Here is what it's like to be a Small Format Sales Representative with PBNA:

CLICK HERE to view our Sales Realistic Job Preview Video


Here's a bit more about what your job will be. Day to day you will:

  • Be the primary store-level salesperson and key point of contact to small format accounts like convenience and gas stores, small grocery stores, drug stores, restaurants, etc.
  • Generate sales by identifying opportunities, conducting business reviews, communicating with customers, and providing exceptional customer service
  • Rotate and stock products on shelves and displays, in coolers, vending equipment, and customers' backrooms
  • Prioritize and execute daily tasks while servicing up to 100 accounts throughout the week
  • Get regular feedback for improvement via key metrics.
  • Collaborate with cross-functional Pepsi partners to meet customer needs
  • Learn new technologies, products, and selling skills to grow the accounts and create efficiencies
  • Build displays, set up promotional materials and get a workout by lifting, loading, pushing, and pulling cases ranging from 20-45 lbs. Position requires standing, walking, reaching, and squatting while merchandising product.
  • Support Pepsi's strong safety culture by adhering all safety standards and procedures
  • Work across a wide variety of weather conditions

We'll teach you what you need to know, but we do have a few minimum requirements:

  • 18 years or older
  • Must have car to access multi-store locations within assigned shift
  • Valid U.S. driver's license and proof of insurance

Helpful experience:

  • Merchandising
  • Selling beverages and/or consumer products
  • Executing in-store marketing
  • Managing a route
  • Working with financial targets
  • Customer Service

READY TO JOIN OUR PEPSICO FAMILY? APPLY NOW

 
For positions that require use of a personal vehicle for a sales route, mileage reimbursement is provided.

Because the material job duties of this role involve regular field work (away from a physical Company location), including visiting customer locations and interfacing with employees, vendors, and customers of the Company, and the general public -- following a conditional offer of employment, the Company has good cause to conduct a review of criminal history in accordance with applicable laws to ensure safety. A conditional offer of employment is contingent upon successful completion of pre-employment background check and drug screening. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. In addition, the Company will verify your education, employment history, and motor vehicle or driving history (if applicable to this role).

 
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability status.
 
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
 
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

>

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement

Qualifications:UNAVAILABLEEducation:UNAVAILABLEEmployment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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