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Small Format Sales Representative Jobs (NOW HIRING)

Represent the company at industry events, trade shows, and client presentations * Mentor junior sales team members and contribute to the growth of the grand-format graphics solutions portfolio ...

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Small Format Sales Representative information

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$23K

$76.7K

$141.5K

How much do small format sales representative jobs pay per year?

As of Jun 5, 2026, the average yearly pay for small format sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Small Format Sales Representative, and why are they important?

To excel as a Small Format Sales Representative, you need strong sales acumen, knowledge of merchandising, and preferably experience in retail or consumer packaged goods. Familiarity with CRM systems, handheld ordering devices, and planogram software is typically required. Outstanding interpersonal skills, negotiation abilities, and self-motivation set top performers apart in this role. These skills ensure effective relationship-building with store managers, maximize product visibility, and drive sales growth in competitive retail environments.

What are some common challenges faced by Small Format Sales Representatives when managing multiple accounts?

Small Format Sales Representatives often juggle a high volume of accounts, including convenience stores, small groceries, and independent retailers. One common challenge is ensuring consistent product visibility and replenishment across diverse locations with varying needs and limited shelf space. Effective time management, strong organizational skills, and the ability to quickly build relationships with store managers are essential to overcome these challenges. Additionally, adapting to each account's unique requirements while meeting sales targets can be demanding but also offers valuable experience in account management and negotiation.

What are Small Format Sales Representatives?

Small Format Sales Representatives are sales professionals who specialize in selling products to smaller retail outlets such as convenience stores, small groceries, drugstores, and gas stations. Their main responsibilities include maintaining relationships with store owners, ensuring product availability and visibility, negotiating shelf space, and executing promotional activities. They often travel within a specific territory to visit multiple clients, monitor inventory levels, and identify new business opportunities. The role requires strong interpersonal skills, product knowledge, and the ability to work independently to meet sales targets.

What is the difference between Small Format Sales Representative vs Outside Sales Representative?

AspectSmall Format Sales RepresentativeOutside Sales Representative
CredentialsHigh school diploma or equivalent; sales experience often preferredHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentIndoor, retail or client locations, often in small stores or showroomsOutdoor, traveling to client sites, often in various locations
Industry UsageCommon in retail, consumer goods, and small-format sales channelsCommon in B2B sales, industrial, and larger client accounts

The Small Format Sales Representative typically works indoors, focusing on small retail outlets or showrooms, while the Outside Sales Representative travels to client locations, often in different regions. Both roles require similar credentials and are used across various industries, but they differ mainly in work environment and sales approach.

More about Small Format Sales Representative jobs
What job categories do people searching Small Format Sales Representative jobs look for? The top searched job categories for Small Format Sales Representative jobs are:
Infographic showing various Small Format Sales Representative job openings in the United States as of May 2026, with employment types broken down into 3% As Needed, 22% Full Time, 64% Part Time, 3% Temporary, and 8% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Grand Format Sales Representative

Grand Format Sales Representative

ABC Imaging

Denver, CO

Full-time

Posted yesterday


Job description

Grand-Format Color Sales Executive (Wide-Format Graphics & Visual Solutions)

Position Summary
We are seeking a driven and results-oriented Grand-Format Color Sales Executive to lead growth in our wide-format and large-format graphics division. This role focuses on selling high-impact visual solutions including POP/POS displays, trade show and exhibit graphics, wall murals, banners, fleet graphics, large-format posters, and branded environmental signage.

You will be responsible for developing new business, managing key accounts, and positioning ABC Imaging as a leading provider of large-format color printing and immersive brand experiences.

Key Responsibilities

  • Develop and execute a strategic sales plan to win large-format and wide-format color projects across Retail, Advertising, Manufacturing, Fashion, and A/E/C industries
  • Manage the full sales cycle, including prospecting, lead qualification, needs assessment, solution design, pricing, negotiation, and closing
  • Present high-impact visual communications solutions that demonstrate ROI (brand visibility, engagement, foot traffic, conversions, cost efficiency)
  • Lead pre-sales discovery to define project requirements, recommending substrates, print methods, finishes, coatings, and installation considerations
  • Collaborate with production and operations teams to ensure feasibility, profitability, and on-time delivery
  • Maintain accurate sales forecasting, pipeline management, and CRM activity tracking (calls, meetings, proposals, wins/losses)
  • Build and maintain relationships with agencies, architects, designers, brand managers, and corporate clients
  • Represent the company at industry events, trade shows, and client presentations
  • Mentor junior sales team members and contribute to the growth of the grand-format graphics solutions portfolio

Qualifications

  • Proven experience in wide-format printing, large-format graphics sales, or visual communications sales strongly preferred
  • Background in the A/E/C industry (Architecture, Engineering, Construction) is highly desirable
  • Strong knowledge of large-format printing processes, substrates, finishing, and installation methods
  • Demonstrated success in B2B sales, cold calling, lead generation, and closing high-value deals
  • Excellent presentation, storytelling, and consultative selling skills
  • Proven ability to consistently meet or exceed sales quotas and revenue targets
  • Strong proficiency with CRM systems and sales tracking tools
  • Comfortable working in a fast-paced, target-driven environment
  • Strong professional presence with excellent networking and relationship-building skills
Employment Type: FULL_TIME