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Alcohol Sales Rep Jobs in Florida (NOW HIRING)

Experience in the alcohol, tobacco, and/or vape industry * Experience in c-store sales * Bilingual ... Field Sales Representatives are required to come onsite at least once per week for a 1-2 hour ...

Experience in the alcohol, tobacco, and/or vape industry * Experience in c-store sales * Bilingual ... Field Sales Representatives are required to come onsite at least once per week for a 1-2 hour ...

Experience in the alcohol, tobacco, and/or vape industry * Experience in c-store sales * Bilingual ... Field Sales Representatives are required to come onsite at least once per week for a 1-2 hour ...

Experience in the alcohol, tobacco, and/or vape industry * Experience in c-store sales * Bilingual ... Field Sales Representatives are required to come onsite at least once per week for a 1-2 hour ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Outside Sales Rep

Pompano Beach, FL · On-site

$55K - $70K/yr

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

New

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

New

Small- and medium-sized beverage alcohol brands with distribution in the United States and/or ... a sales rep Appointment Setting: Set up product demonstration meetings for the sales team when a ...

Small- and medium-sized beverage alcohol brands with distribution in the United States and/or ... a sales rep Appointment Setting: Set up product demo meetings for the sales team when a lead ...

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Showing results 1-20

Alcohol Sales Rep information

See Florida salary details

$17.2K

$57.3K

$105.7K

How much do alcohol sales rep jobs pay per year?

As of Aug 21, 2026, the average yearly pay for alcohol sales rep in Florida is $57,303.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $69,500.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.

What cities in Florida are hiring for Alcohol Sales Rep jobs?

Cities in Florida with the most Alcohol Sales Rep job openings:

Infographic showing various Alcohol Sales Rep job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $57,303 per year, or $27.5 per hour.

Alcohol Brand Ambassador (Gulf - Dothan, Panama City, Pensacola and Mobile)

Buffalo Rock Company

Pensacola, FL • On-site

Part-time

Posted 9 days ago


Buffalo Rock rating

7.8

Company rating: 7.8 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

110th of 442 rated food and drinks producers


Job description

Regional Alcohol Brand Ambassador (Gulf)
Organization Name: Buffalo Rock Company
Website: https://www.buffalorock.com/careers/
Job Department: COR Customer Strategy, Marketing, & Brand Development
Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships
Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)
Job Type: Seasonal Part-Time until year end 2025
FLSA Status: Non-Exempt
Amount of Travel Required: 100%
Job Description
Summary/objective
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company's alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand's story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.
The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.
Essential functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
• Must be able to travel throughout the assigned region (Gulf - Dothan, Panama City, Pensacola and Mobile).
• Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday - Sunday).
• Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.
• Always maintain a professional appearance and demeanor.
• Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.
• Organize and participate in tastings, product samplings, and giveaways to increase product trials.
o This includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnerships and the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).
• Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.
• Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.
• Provide feedback to the brand's marketing and sales teams on consumer preferences, market trends, and competitor activity.
• Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.
• Educate consumers on beer styles, brewing techniques, and the brand's history.
• Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.
Competencies
• Accuracy - Ability to perform work accurately and thoroughly.
• Communication, Oral - Ability to communicate effectively with others using the spoken word.
• Dependability - Ability to behave consistently and predictably; responsible and dependable in fulfilling all the duties.
• Energetic - Ability to work at a sustained pace and produce quality work.
• Organized - Possessing the trait of being organized or following a systematic method of performing a task.
• Outgoing Personality and Excellent Communication Skills: Ability to engage and educate customers, build relationships, and represent the brand professionally. Must be comfortable interacting with the public and enthusiastic about representing the brand portfolio.
• Safety Awareness - Ability to identify and correct conditions that affect employee safety.
• Social Media Savvy: Experience in using social media platforms to promote a brand and engage with consumers
• Teamwork - Ability to work with others toward the daily goals, participating actively, sharing responsibility and rewards.
• Working Under Pressure - Ability to complete assigned tasks in stressful situations.
Other Duties and Responsibilities
• Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.
• Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other method provided. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.
• Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.
• Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.
• Honor and follow through on all business commitments.
• Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."
• Live Buffalo Rock's Core Values:
o Committed to serving our communities.
o Customer success drives our success.
o Integrity matters.
o Obsessed with continuous improvement.
o We care for each other.
o Win the day.
Supervisory responsibilities
None
Work environment
Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.
Physical demands
N (Not Applicable) Activity is not applicable to this position.
O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)
F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)
C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)
Physical Demands
Lift/Carry
Stand
C
Walk
C
Sit
C
Manually Manipulate
O
Grasp
O
Reach Outward
F
Reach Above Shoulder
O
Speak
C
Climb
O
Crawl
O
Squat or Kneel
O
Bend
O
10 lbs. or less
C
11-20 lbs.
C
21-50 lbs.
O
51-100 lbs.
O
Over 100 lbs.
N
Push/Pull
12 lbs. or less
C
13-25 lbs.
F
26-40 lbs.
O
41-100 lbs.
O
Required education and experience
Education
  • High School Diploma or General Education Degree (GED): Required
  • Some College or Continued Education: Preferred

Experience
  • Previous experience in brand ambassadorship, sales, or hospitality: Preferred
  • Beverage or foodservice experience: Preferred
  • Brand or marketing experience: Preferred

Computer & Media Skills
  • Experience in/ application of Microsoft Office 365 products including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.,: Required
  • Experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.,: Required

Certifications & Licenses
  • Valid driver license in state of residence with a good driving record: Required

Transportation
  • Must provide your own reliable transportation for business use with required insurance coverage: Required

Other Requirements
  • Must be at least 21 years of age to work with alcohol.
  • Must have smartphone device.

Affirmative Action/EEO statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.
Other duties
The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.
Applicant/Employee-Partner Date
Interviewer/Supervisor Date__________________

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