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Alcohol Sales Rep Jobs (NOW HIRING)

Tri-Eagle Sales

Relief Sales Representative

Ocala, FL · On-site

Responsible for fully covering Sales Rep routes as determined by Sales Support Manager, in coverage ... non-alcohol and wine/spirits brands as applicable by account license type, merchandising store ...

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Alcohol Sales Rep information

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$23K

$76.7K

$141.5K

How much do alcohol sales rep jobs pay per year?

As of Jun 10, 2026, the average yearly pay for alcohol sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Alcohol Sales Rep, and why are they important?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

What does an Alcohol Sales Rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are some common challenges Alcohol Sales Reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.
More about Alcohol Sales Rep jobs
What cities are hiring for Alcohol Sales Rep jobs? Cities with the most Alcohol Sales Rep job openings:
What states have the most Alcohol Sales Rep jobs? States with the most job openings for Alcohol Sales Rep jobs include:
What job categories do people searching Alcohol Sales Rep jobs look for? The top searched job categories for Alcohol Sales Rep jobs are:
Alcohol Sales Rep jobs near you
Infographic showing various Alcohol Sales Rep job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Sales Representative - Signature Brands

Sales Representative - Signature Brands

Horizon Beverage

Boston, MA • On-site

$60K - $75K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 hours ago

Job description

Sales Representative - Signature Brands
Company Overview:
Southern Glazer's Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer's Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you've been looking for.
Position Summary:
We are seeking a friendly and energetic Sales Representative to join our team in this exciting industry. As a Sales Representative, you will play a crucial role in increasing our market share and promoting our brands to new and existing customers. With your knowledge of the industry and excellent communication skills, you will help us maintain and grow our customer base, ensuring their satisfaction with our products.
Primary Responsibilities:
  • Build and maintain relationships with customers (bars, restaurants, liquor stores) providing exemplary service
  • Develop, present and promote sales strategies and activities (tastings / demonstrations) that showcase the features and quality of our products to meet sales objectives
  • Answer customers' questions about products, pricing, availability and uses
  • Review customers' credit status, collect monies owed and partner with the Credit department to ensure accounts remain in good standing
  • Participate in sales meetings, trainings and trade events to maintain product and supplier knowledge
  • Utilize Microsoft Office suite (Word, Excel, Outlook, PowerPoint) to create sell sheets and sales presentations
  • Maintains current knowledge of technology available to support selling and supplier strategies

Skills/Requirements:
  • Previous experience in alcohol sales, distribution, hospitality or supplier community preferred
  • Strong knowledge of wines, WSET or similar certifications preferred.
  • Entrepreneurial spirit with the motivation to maintain a competitive market advantage
  • Bachelor degree in Business, Management, or equivalent combination of education and experience
  • Must be at least 21 years of age
  • Excellent communication and interpersonal skills
  • Proven ability to build and maintain customer relationships
  • Ability to work independently and as part of a team
  • Proficiency in Microsoft Office Suite and CRM software
  • Ability to analyze market data and identify trends and opportunities
  • Valid MA driver's license and vehicle registration
  • Willingness to travel to meet with customers

Physical Demands/Conditions:
  • Ability to lift and carry 5 - 45+ lbs. cases of product on a repetitive basis, at times using a step ladder
  • Requires driving and/or traveling in extreme climatic conditions
  • Requires the following physical activities: reaching, lifting, finger dexterity, grasping, feeling, repetitive motions, stooping, kneeling, crouching, talking, hearing and visual acuity
  • Capable of reading handwritten, typed or computer prepared data that is color or number coded, including monochrome and color computer display screens
  • Must be capable of effective oral communication, via telephone or face to face
  • Requires walking, standing, and sitting throughout the day

Compensation:
Southern Glazer's Beverage Company offers a commission based estimated annual salary with a range of $60,000 to $75,000. This salary is an average for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
Southern Glazer's Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives-at work and on the road.
*Eligibility for the following benefits depends on employment status.
  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • Guardian Dental insurance
  • VSP vision insurance
  • Hyatt Legal Plans
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Company paid Life Insurance
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • Medicare Specialist for retirement planning
  • 100% paid tuition for WSET and Cicerone certification programs

EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

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