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Alcohol Sales Rep Jobs in Michigan (NOW HIRING)

Aunt Millie's

Route Sales Representative

Cadillac, MI · On-site

$38K - $49K/yr

Route Sales Representative Location: Cadillac, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Aunt Millie's

Route Sales Representative

Adrian, MI · On-site

$39K - $51K/yr

Route Sales Representative Location: Adrian, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Aunt Millie's

Route Sales Representative

Traverse City, MI · On-site

$44K - $56K/yr

Route Sales Representative Location: Traverse City, MI About Aunt Millie's: Aunt Millie's, a ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Group CBS

Outside Sales Representative

Brighton, MI

... drug and alcohol test and comply with random testing • Valid driver's license required • ... Similar roles Territory Sales Representative, Technical Sales Representative, Electrical Service ...

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Showing results 1-20

All JobsAlcohol Sales Rep JobsAlcohol Sales Rep Jobs in Michigan

Alcohol Sales Rep information

See Michigan salary details

$20K

$66.8K

$123.3K

How much do alcohol sales rep jobs pay per year?

As of Aug 24, 2026, the average yearly pay for alcohol sales rep in Michigan is $66,835.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $81,100.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.

What are popular job titles related to Alcohol Sales Rep jobs in Michigan?

For Alcohol Sales Rep jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Alcohol Sales Rep jobs in Michigan look for?

The top searched job categories for Alcohol Sales Rep jobs in Michigan are:

What cities in Michigan are hiring for Alcohol Sales Rep jobs?

Cities in Michigan with the most Alcohol Sales Rep job openings:

Alcohol Sales Rep jobs near you
Infographic showing various Alcohol Sales Rep job openings in Michigan as of August 2026, with employment types broken down into 69% Full Time, 28% Part Time, and 3% Contract. Highlights an 98% In-person, and 2% Remote job distribution, with an average salary of $66,835 per year, or $32.1 per hour.

Sales Representative (Commission)

Great Lakes Wine and Spirits

Plymouth, MI • On-site

$41K - $43K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

Great Lakes Wine & Spirits is a growing statewide company seeking a Sales Representative for our Grocery Chain Division servicing multiple customer accounts in Plymouth.
Essential Duties & Responsibilities
The Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of products within established customer accounts. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest portfolios around - coupled with a winning team culture. Great Lakes Wine & Spirits takes pride within and provides upward mobility into possible on-premise, independent, management roles based upon performance.
Sales Representatives will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a Representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:
  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
  • Generate positive business relationships with decision makers in assigned accounts
  • Execute assigned headquarters programs from our major customers
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations
  • Develop and maintain good product knowledge on relative GLWAS products
  • Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge
  • Demonstrate competency of account 'Standards of Performance' through account conditions
  • Maintain product so that it is clean, rotated, and saleable
  • Post retail pricing in a timely manner, while ensuring accuracy
  • Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
  • Consistently services accounts as outlined on Master Route
  • Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
  • Communicates proactively with customers and management
  • Aligns daily activities to the needs and priorities of the company, as directed
  • Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale

Work Schedule
This Sales Representative is a full-time position with a flexible schedule Sunday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Pay & Benefits
  • $45,000 - $47,000 per year (estimated total gross earnings)
  • $300 Monthly Car Allowance (non-taxed)
  • Vacation and Personal Time
  • 6 Paid Holidays
  • Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
  • Buy-Up Life Insurance and Disability coverage available.
  • Eligible for 401K enrollment upon date of hire.

Required Qualifications
  • Minimum age of 21 years
  • High School Diploma/GED (bachelor's degree preferred)
  • Sales experience (2 years preferred)
  • Retail experience (2 years preferred)
  • Proficient in Microsoft and iOS devices (Outlook, Excel, iPad)
  • Positive & Entrepreneurial Attitude
  • A Success-Oriented, Competitive, and Creative Mindset
  • Desire to learn and implement these learnings

Additional Requirements
  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
About Great Lakes Wine & Spirits
Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process. Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.
All offers of employment are conditional based upon completed satisfactory of pre-employment screenings. This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen. Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.
By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.

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