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Alcohol Sales Representative Jobs in Michigan (NOW HIRING)

Route Sales Representative

Muskegon, MI · On-site

$40K - $51K/yr

Route Sales Representative Location: Muskegon, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Route Sales Representative

Cadillac, MI

$38K - $49K/yr

Route Sales Representative Location: Cadillac, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Route Sales Representative Location: Grand Rapids, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

Route Sales Representative

Adrian, MI

$39K - $51K/yr

Route Sales Representative Location: Adrian, MI About Aunt Millie's: Aunt Millie's, a popular ... alcohol/drug related offense, careless/reckless driving, chemical test refusal, driving after ...

... drug and alcohol test and comply with random testing • Valid driver's license required • ... Similar roles Territory Sales Representative, Technical Sales Representative, Electrical Service ...

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Showing results 1-20

Alcohol Sales Representative information

See Michigan salary details

$20K

$66.8K

$123.3K

How much do alcohol sales representative jobs pay per year?

As of Sep 1, 2026, the average yearly pay for alcohol sales representative in Michigan is $66,835.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,600.00 and $81,100.00 per year, depending on experience, location, and employer.

What does an alcohol sales representative do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages, such as beer, wine, and spirits, to retailers, bars, restaurants, and other establishments. They build relationships with clients, negotiate contracts, and ensure that their company's products are well represented and stocked. Their role often involves meeting sales targets, educating customers about products, and staying informed about industry trends and regulations. Effective communication and strong knowledge of the products are essential for success in this role.

How does an alcohol sales representative effectively build and maintain relationships with clients in a competitive market?

Alcohol Sales Representatives often face the challenge of standing out in a crowded market. Success in this role depends on building strong relationships through regular in-person visits, understanding each client’s unique preferences, and providing tailored product recommendations. Representatives also need to stay informed about industry trends and promotions to offer added value, and they typically work closely with marketing and distribution teams to coordinate special events or product launches. Demonstrating reliability and proactive communication helps foster trust and long-term partnerships with clients such as bars, restaurants, and retailers.

What are the key skills and qualifications needed to thrive as an alcohol sales representative, and why are they important?

To thrive as an Alcohol Sales Representative, you need strong sales acumen, knowledge of alcoholic beverages, and typically a high school diploma or higher. Familiarity with CRM systems, point-of-sale software, and industry-specific certifications like TIPS or ServSafe Alcohol is often required. Excellent interpersonal skills, negotiation abilities, and relationship building set top performers apart. These skills are crucial for meeting sales targets, ensuring compliance, and fostering long-term partnerships with clients and distributors.

What is the difference between Alcohol Sales Representative vs Beverage Sales Representative?

AspectAlcohol Sales RepresentativeBeverage Sales Representative
CredentialsSales experience, knowledge of alcohol lawsSales experience, knowledge of beverage industry
Work EnvironmentDistributors, retail stores, barsDistributors, retail outlets, restaurants
Industry UsagePrimarily alcohol and spirits industryBroader beverage industry including non-alcoholic drinks
Search & Comparison IntentYesLess common

In summary, an Alcohol Sales Representative focuses specifically on selling alcoholic beverages, requiring knowledge of alcohol laws and industry regulations. A Beverage Sales Representative has a broader scope, including both alcoholic and non-alcoholic drinks. While both roles involve sales in the beverage industry, the Alcohol Sales Representative specializes in alcohol products, making the comparison relevant for those seeking roles in this niche.

Can you make a lot of money in alcohol sales representative?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Earnings vary depending on experience, territory, and the company's compensation structure, with successful reps often earning higher incomes through strong sales skills and client relationships.

Is being an alcohol sales representative a good job?

An alcohol sales representative promotes and sells alcoholic beverages to retailers and establishments, often requiring strong communication and sales skills. The job can offer commission-based earnings, flexible schedules, and opportunities for career advancement, but may involve irregular hours and compliance with alcohol regulations.

What cities in Michigan are hiring for Alcohol Sales Representative jobs?

Cities in Michigan with the most Alcohol Sales Representative job openings:

Infographic showing various Alcohol Sales Representative job openings in Michigan as of August 2026, with employment types broken down into 75% Full Time, 24% Part Time, and 1% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $66,835 per year, or $32.1 per hour.

Sales Representative (Commission)

Milford, MI • On-site

Great Lakes Wine and Spirits
Alcoholic Beverages Wholesalers • 501 - 1,000 employees

$41K - $43K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago


Job description

Sales Representative (Commission)

Great Lakes Wine & Spirits is a growing statewide company seeking a Sales Representative for our Grocery Chain Division servicing multiple customer accounts in Milford.

The Sales Representative is a field-based sales role that focuses on selling, servicing, developing and growing the GLWAS portfolio of products within established customer accounts. This role provides a phenomenal introduction into both sales and the adult beverage industry with one of the strongest portfolios around - coupled with a winning team culture. Great Lakes Wine & Spirits takes pride within and provides upward mobility into possible on-premise, independent, management roles based upon performance.

Sales Representatives will be responsible for their 'Master Routes' to back-stock shelves, sell programs, straighten and beautify the department, and write the order for upcoming delivery days. This position also requires the employee to merchandise orders for shelving and displaying on delivery days. As a Representative, you will also be responsible for growing total territory volume and revenue while achieving other growth objectives for the company. Other duties include but not limited to:

  • Achieve monthly objectives on priority brands, specified programs and qualitative initiatives
  • Generate positive business relationships with decision makers in assigned accounts
  • Execute assigned headquarters programs from our major customers
  • Present prepared, professional, persuasive, fact-based, personalized sales presentations
  • Develop and maintain good product knowledge on relative GLWAS products
  • Attend weekly and monthly team meetings to discuss objectives, progress, and outstanding issues
  • Demonstrate initiative to grow overall spirits, beverage, and category knowledge
  • Demonstrate competency of account 'Standards of Performance' through account conditions
  • Maintain product so that it is clean, rotated, and saleable
  • Post retail pricing in a timely manner, while ensuring accuracy
  • Ensure point-of-sale is accurate, relevant, up-to-date, and advantageously placed
  • Consistently services accounts as outlined on Master Route
  • Utilizes surveys, control book, planners, and tracking forms as instructed to execute priorities
  • Communicates proactively with customers and management
  • Aligns daily activities to the needs and priorities of the company, as directed
  • Ensures vehicle is clean, organized, properly stocked with adequate point-of-sale

This Sales Representative is a full-time position with a flexible schedule Sunday through Friday. If the master route is satisfied and stores are adequately serviced, a Sales Representative is free to set their schedule. Evening and weekend hours may be required based on holiday schedules and business needs.

This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.

$41,000 - $43,000 per year (estimated total gross earnings)

$300 Monthly Car Allowance (non-taxed)

Vacation and Personal Time

6 Paid Holidays

Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.

Buy-Up Life Insurance and Disability coverage available.

Eligible for 401K enrollment upon date of hire.

Minimum age of 21 years

High School Diploma/GED (bachelor's degree preferred)

Sales experience (2 years preferred)

Retail experience (2 years preferred)

Proficient in Microsoft and iOS devices (Outlook, Excel, iPad)

Positive & Entrepreneurial Attitude

A Success-Oriented, Competitive, and Creative Mindset

Desire to learn and implement these learnings

Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.

Cooperates with all management and staff of GLWAS.

Follows all MLCC rules and regulations, as they apply to the position.

Use alcohol in a responsible manner when related to business activities.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.

A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process. Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.

All offers of employment are conditional based upon completed satisfactory of pre-employment screenings. This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen. Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.

By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.