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Alcohol Sales Rep Jobs in California (NOW HIRING)

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Proven wine, spirits, or beverage alcohol sales experience * Existing on- and/or off-premise ... Independent wine reps * Former distributor representatives * Boutique portfolio specialists

The Sales Representative is responsible for selling new/used vehicles at dealership standards to ... The Dealership is an equal opportunity employer and maintains a drug and alcohol-free workplace.

The Sales Representative is responsible for selling new/used vehicles at dealership standards to ... The Dealership is an equal opportunity employer and maintains a drug and alcohol-free workplace.

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Position Overview The Outside Sales Representative is responsible for the generation of new client ... Pass pre-employment drug and alcohol screen and criminal background check * Be able to provide ...

Company Description Join a collaborative sales team at one of the largest signage distributors in ... alcohol test, criminal background check and other possible screenings. You understand that this ...

Company Description Join a collaborative sales team at one of the largest signage distributors in ... alcohol test, criminal background check and other possible screenings. You understand that this ...

Company Description Join a collaborative sales team at one of the largest signage distributors in ... alcohol test, criminal background check and other possible screenings. You understand that this ...

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Showing results 1-20

Alcohol Sales Rep information

See California salary details

$22.7K

$75.7K

$139.6K

How much do alcohol sales rep jobs pay per year?

As of Aug 30, 2026, the average yearly pay for alcohol sales rep in California is $75,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $91,800.00 per year, depending on experience, location, and employer.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a significant income through base salary, commissions, and bonuses based on sales performance. Success in this role often depends on sales skills, product knowledge, and building client relationships, with top performers earning higher compensation. However, income levels vary widely depending on experience, location, and the company's compensation structure.

Is being an alcohol sales representative a good career?

Being an alcohol sales representative involves promoting and selling alcoholic beverages to retailers and establishments, requiring strong communication and sales skills. The role often offers commission-based pay, travel opportunities, and the need to adhere to legal regulations related to alcohol distribution. Career growth can depend on experience, networking, and industry demand.

What cities in California are hiring for Alcohol Sales Rep jobs?

Cities in California with the most Alcohol Sales Rep job openings:

Infographic showing various Alcohol Sales Rep job openings in California as of August 2026, with employment types broken down into 76% Full Time, 21% Part Time, and 3% Contract. Highlights an 76% Physical, 1% Hybrid, and 23% Remote job distribution, with an average salary of $75,677 per year, or $36.4 per hour.

Wine Sales Representative

Meadows Estate Vineyard and Winery

Los Angeles, CA • On-site

$24K - $72K/yr

Contractor

Posted 6 days ago

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Job description

NOW RECRUITING — EXPERIENCED WINE SALES REPRESENTATIVES


We are actively seeking highly motivated, relationship-driven wine industry professionals to expand our market presence across key territories.

This opportunity is designed for experienced wine sales representatives, brokers, distributor reps, and independent beverage professionals who already understand the dynamics of supplier/distributor relationships, account development, and portfolio growth.


WHO WE’RE LOOKING FOR


• Proven wine, spirits, or beverage alcohol sales experience
• Existing on- and/or off-premise account relationships preferred
• Self-starters who thrive in an entrepreneurial environment
• Professionals comfortable building and managing territories independently
• Strong communication, follow-through, and closing skills
• Passion for premium wine and brand building


COMPENSATION STRUCTURE


We offer an aggressive, performance-based, tiered commission compensation plan with substantial upside potential for top producers.

Commission highlights include:

• High initial commission percentages on new placements
• Increased tiered commission rates tied to monthly and quarterly volume growth
• Performance bonuses for territory expansion and key account acquisition
• Residual earning opportunities on repeat account business
• Additional incentives for distributor placements and chain authorizations

Top-performing representatives will have the opportunity to build long-term recurring income while representing a growing portfolio with strong market potential.


IDEAL FOR


• Independent wine reps
• Former distributor representatives
• Boutique portfolio specialists
• Commission-driven sales professionals
• Industry consultants seeking additional portfolio opportunities

This is a relationship-driven opportunity for professionals who want flexibility, autonomy, and uncapped earning potential.

To inquire, please respond with:
• Resume or industry background
• Current territory coverage
• Existing account relationships (if applicable)
• Markets of interest

Company Description

Meadows Estate Vineyard and Winery, a family-run winery and vineyard located in the heart of the Umpqua Valley in Southern Oregon.
Our grapes are varietals traditionally grown in the Rhone and Bordeaux regions of France. Popular varietals include, Pinot Noir, Syrah, Viognier, Tempranillo and Chardonnay to name a few. We thrive in making wine that feeds the soul!