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Advertising Strategist Jobs (NOW HIRING)

Bellavix

Marketplace Advertising Manager

Cary, NC · Remote

Have a strategic mindset and thrive on solving complex advertising challenges. Are hands-on leaders who take ownership of team performance and results. Can delegate, mentor, and hold team members ...

Spotlight Media

Digital Advertising Expert

Fargo, ND · On-site

$60K - $75K/yr

Build Winning Strategies: Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels. * Achieve ...

Spotlight Media

Digital Advertising Expert

Fargo, ND · On-site

$60K - $75K/yr

Build Winning Strategies : Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels. * Achieve ...

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$44K

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How much do advertising strategist jobs pay per year?

As of Jun 6, 2026, the average yearly pay for advertising strategist in the United States is $56,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $55,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Advertising Strategist, and why are they important?

To thrive as an Advertising Strategist, you need a deep understanding of market research, campaign planning, and consumer behavior, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms like Google Analytics, media planning tools, and digital advertising systems is typically required. Creativity, strong communication, and analytical thinking are essential soft skills that set top strategists apart. These skills and qualities are crucial for crafting effective campaigns that reach target audiences, maximize ROI, and achieve client objectives in a competitive market.

What are some common challenges Advertising Strategists face when developing campaigns for diverse audiences?

Advertising Strategists often encounter the challenge of crafting messages that resonate across diverse demographic and cultural groups while maintaining brand consistency. This requires thorough research, data analysis, and frequent collaboration with creative, media, and analytics teams to ensure campaigns are relevant and effective. Additionally, adapting strategies to rapidly changing consumer behaviors and digital trends can demand continuous learning and flexibility. Overcoming these challenges is key to delivering impactful campaigns that achieve client objectives.

What is the difference between Advertising Strategist vs Media Planner?

AspectAdvertising StrategistMedia Planner
Primary FocusDeveloping overall advertising strategies and campaignsPlanning and selecting media channels for ad placements
Required SkillsMarket research, creative thinking, campaign developmentMedia research, data analysis, media buying
Work EnvironmentAdvertising agencies, marketing departmentsMedia agencies, advertising firms
Common CertificationsNone specific, often marketing or advertising degreesMedia planning certifications (e.g., IAB certifications)

While both roles are integral to advertising campaigns, an Advertising Strategist focuses on creating the overall campaign concept and messaging, whereas a Media Planner specializes in selecting the best media channels to reach target audiences effectively. Understanding these differences helps employers and job seekers align skills and expectations accordingly.

What does an Advertising Strategist do?

An Advertising Strategist is responsible for developing, planning, and executing effective advertising campaigns to help brands reach their target audiences. They analyze market trends, consumer behavior, and competitor activity to craft strategies that maximize campaign impact and ROI. Their work often includes collaborating with creative and media teams, setting campaign objectives, selecting appropriate channels, and monitoring campaign performance to make data-driven adjustments. Ultimately, their goal is to enhance brand awareness and drive business growth through targeted advertising efforts.
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Advertising Strategist jobs near you
Infographic showing various Advertising Strategist job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 77% In-person, 8% Hybrid, and 15% Remote job distribution, with an average salary of $56,999 per year, or $27.4 per hour.
Multi-Media Advertising Strategist

Multi-Media Advertising Strategist

Townsquare Media

Bangor, ME

Other

Medical, Dental, Vision, Retirement, PTO

Posted yesterday

Townsquare Media rating

5.9

Company rating: 5.9 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

57th of 65 rated media

Job description

Multi-Media Advertising Strategist

*This is a full-time, in-office opportunity. *

Every now and then a great opportunity presents itself, that time is now, for you, at Townsquare Media in Bangor.  At Townsquare, we are a team of driven individuals who push ourselves and those around us to grow personally and professionally.  We have a current opening which includes an existing book of business that requires a strong marketing professional.  You can expect a dynamic and competitive work environment that fosters success, training, development, and above average pay. 

We have a rare opening for the right person to bring our best-in-class marketing solutions to local businesses in eastern and central Maine. We're the number one local media company in each of the markets we serve. Our top-rated radio stations, our market exclusive digital media solutions and our exciting live events are a winning combination for you, and our customers.

Responsibilities:

  • determine strategy for identifying, connecting and closing new opportunities in the Bangor market.
  • prospect and identify potential clients using our proprietary data and analytics;
  • build and maintain close working relationships with internal teams to identify key accounts and build solution based strategic plans that help businesses grow.
  • responsible for bringing our premier marketing and advertising solutions to both local and regional businesses in eastern and central Maine.
  • diversifying our clients' solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Social, etc.), and live event sponsorship.

Qualifications:

  • B 2 B sales experience preferred
  • A strong business acumen
  • Outside sales experience in any field with a track record of success
  • General understanding digital advertising, broadcast media and event sponsorship
  • Goal-oriented, strong work ethic, and a desire to learn and grow a career in Sales

Benefits:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off-give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • Real opportunities for career growth in a fast-moving multi-media organization

About Us

Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 322 local terrestrial radio stations in 67 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.com, WJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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