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Digital Advertising Strategist Jobs (NOW HIRING)

Pattern

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist - TikTok

Lehi, UT · On-site

$77K - $88K/yr

Digital Advertising Strategist - TikTok. Set up and manage digital advertising campaigns on TikTok Ads Manager, including campaign configuration, audience targeting, budget allocation, bidding ...

Pattern

Digital Advertising Strategist - TikTok

Lehi, UT

$77K - $88K/yr

Digital Advertising Strategist - TikTok. Set up and manage digital advertising campaigns on TikTok Ads Manager, including campaign configuration, audience targeting, budget allocation, bidding ...

Pattern

Digital Advertising Strategist - TikTok

Lehi, UT · On-site

$77K - $88K/yr

Digital Advertising Strategist - TikTok. Set up and manage digital advertising campaigns on TikTok Ads Manager, including campaign configuration, audience targeting, budget allocation, bidding ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Power Digital

Paid Advertising Strategist

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and ... A day in the life: The Paid Advertising Strategist is responsible for owning the execution ...

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Digital Advertising Strategist information

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$29.5K

$92.1K

$136K

How much do digital advertising strategist jobs pay per year?

As of Sep 2, 2026, the average yearly pay for digital advertising strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a digital advertising strategist?

A Digital Advertising Strategist is a marketing professional who plans, executes, and manages online advertising campaigns to reach target audiences and achieve business goals. They analyze data, select appropriate digital channels (such as social media, search engines, and display networks), and optimize campaigns for maximum return on investment. Their responsibilities also include setting budgets, identifying key performance indicators, and staying up-to-date with digital advertising trends and best practices.

How does a digital advertising strategist typically collaborate with creative and analytical teams to optimize campaign performance?

As a Digital Advertising Strategist, you’ll regularly coordinate with both creative teams (such as copywriters and designers) and data analysts to ensure campaigns are not only visually engaging but also data-driven and results-oriented. You’ll contribute insights from campaign analytics to help creatives refine messaging and visuals, while also translating campaign goals into measurable KPIs with the analytics team. This cross-functional collaboration is essential for optimizing ad effectiveness, troubleshooting underperforming campaigns, and continuously improving strategies based on performance data.

What are the key skills and qualifications needed to thrive as a digital advertising strategist, and why are they important?

To thrive as a Digital Advertising Strategist, you need a strong grasp of marketing principles, data analysis, and campaign management, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital ad platforms (such as Google Ads, Facebook Ads Manager), analytics tools, and relevant certifications like Google Ads or Facebook Blueprint are often required. Excellent communication, creativity, and adaptability help you craft compelling campaigns and effectively collaborate with clients and team members. These skills are crucial for driving measurable results, optimizing ad spend, and ensuring campaigns meet business objectives in a rapidly evolving digital landscape.

What is the difference between Digital Advertising Strategist vs Digital Marketing Manager?

AspectDigital Advertising StrategistDigital Marketing Manager
Primary FocusDeveloping and executing digital ad campaignsOverseeing overall digital marketing strategy
ResponsibilitiesAd placement, targeting, optimizationContent, SEO, social media, analytics
Skills & CertificationsGoogle Ads, Facebook Ads, analytics toolsSEO, SEM, content marketing, analytics
Work EnvironmentAdvertising agencies, digital teamsMarketing departments, agencies

The Digital Advertising Strategist primarily focuses on creating and managing digital ad campaigns, while the Digital Marketing Manager oversees the broader digital marketing strategy, including content, SEO, and social media. Both roles require familiarity with digital tools and analytics, but their scope and responsibilities differ significantly.

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Digital Advertising Strategist jobs near you
Infographic showing various Digital Advertising Strategist job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 100% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Digital Advertising Strategist

Pattern

Lehi, UT • Hybrid

$77K - $88K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago

Job description

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list. 
 
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces-including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre. To learn more, visit pattern.com or email [email protected].
 
Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek's Global Most Loved Workplaces.

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are able to turn data into profitable insights for our customers and partners alike.  We are looking for someone with extremely high standards who is efficient and not afraid to roll up their sleeves and do what it takes to help our partners be successful. If you are intelligent, organized, and a high-energy builder, we encourage you to apply. This is a full-time role and will work a hybrid schedule (three days in office, two days remote per week) based in Lehi, Utah.
What is a day in the life of a Digital Advertising Strategist?
  • Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc. 
  • Perform market research to build tailored and relevant full-funnel strategies for clients
  • Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
  • Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
  • Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners
What will I need to thrive in this role?
  • Bachelor's degree in Marketing, Business, Communications or a related program
  • 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.) 
  • Demonstrable Excel knowledge, data analysis, and problem solving skills 
  • Prior experience in managing client relationships and communicating with key internal & external partners
  • Demonstrable quickness in learning new things and an ambitious attitude 
 
Preferred Qualifications:
  • Working history with the Amazon advertising platform and third party tools like Helium 10, Pacvue, Viral Launch, etc. 
  • Knowledge of advanced auto-bid tools, such as Marin or DS3
  • Skills in web analytics and relevant attribution models
  • Experience in retail revenue strategy
 
What does high performance look like?
  • You are agile and experimental, bringing new ideas and moving fast to achieve goals
  • You are self-driven, organized, and proactive mindset with high ethical standards
  • You love web analytics, attribution models, and are up to speed on all the latest trends
  • You follow through with all assignments in a timely manner
  • You give 100% to all tasks and projects you are given
  • You will take full ownership of your projects and follow through to completion
 
What is my potential for career growth?
  • You will learn valuable skills in Amazon Ads, leadership, and marketplace strategy as well as build relationships with department leaders at Pattern and brand executives. These skills and relationships can lead to career advancement within the company. We are passionate about developing our amazing talent and providing excellent opportunities for career growth within Pattern.
What does success look like in the first 30, 60, 90 days?
  • 30 Days - you have your team schedule and structure established with regular 1:1s, you build strong relationships with team members, brand managers, and brand partners
  • 60 Days - you hold regular strategy sessions to share valuable suggestions with brand partners
  • 90 Days - you build and execute successful ad strategies and understand the nuances of your brands' advertising needs
What is the team like?
  • You will work with the other Associate Directors and Ad Strategists and be supervised by the Director of Digital Advertising. You will also be mentored by the VP of Advertising and meet with them on a regular basis to discuss your performance. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members.
We want individuals who are:
  • Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.
  • Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
  • Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
  • Team of Doers- Someone who is a part of team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.
What is the hiring process?
  • Initial phone interview with Pattern's talent acquisition team
  • Video interview with a hiring manager
  • Onsite interview with a panel of department leaders
  • Professional reference checks
  • Executive review
  • Offer
How can I stand out as an applicant?
  • Be prepared to talk about professional accomplishments with specific data to quantify examples
  • Be ready to talk about how you can add value and be the best addition to the team
  • Focus on mentioning how you would make a difference at Pattern
  • Be prepared to talk about any side projects related to data and analytics
 
Why should I work at Pattern?
 
Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include:
 
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 
 
Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. 
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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