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Digital Advertising Strategist Jobs (NOW HIRING)

Fluency

Digital Advertising Strategist

Burlington, VT · Remote

$52K - $67K/yr

The Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency's Managed accounts while also supporting Advertising ...

Pattern

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · On-site

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Advertising Strategist (Mandarin)

Lehi, UT · Hybrid

$77K - $88K/yr

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Spotlight Media

Digital Advertising Expert

Fargo, ND · On-site

$60K - $75K/yr

Build Winning Strategies : Lead the development and execution of advanced digital advertising strategies across platforms like Google Ads, Meta, The Trade Desk, and programmatic channels. * Achieve ...

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All JobsDigital Advertising Strategist Jobs

Digital Advertising Strategist information

See salary details

$29.5K

$92.1K

$136K

How much do digital advertising strategist jobs pay per year?

As of Jun 11, 2026, the average yearly pay for digital advertising strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising Strategist vs Digital Marketing Manager?

AspectDigital Advertising StrategistDigital Marketing Manager
Primary FocusDeveloping and executing digital ad campaignsOverseeing overall digital marketing strategy
ResponsibilitiesAd placement, targeting, optimizationContent, SEO, social media, analytics
Skills & CertificationsGoogle Ads, Facebook Ads, analytics toolsSEO, SEM, content marketing, analytics
Work EnvironmentAdvertising agencies, digital teamsMarketing departments, agencies

The Digital Advertising Strategist primarily focuses on creating and managing digital ad campaigns, while the Digital Marketing Manager oversees the broader digital marketing strategy, including content, SEO, and social media. Both roles require familiarity with digital tools and analytics, but their scope and responsibilities differ significantly.

What is a Digital Advertising Strategist?

A Digital Advertising Strategist is a marketing professional who plans, executes, and manages online advertising campaigns to reach target audiences and achieve business goals. They analyze data, select appropriate digital channels (such as social media, search engines, and display networks), and optimize campaigns for maximum return on investment. Their responsibilities also include setting budgets, identifying key performance indicators, and staying up-to-date with digital advertising trends and best practices.

How does a Digital Advertising Strategist typically collaborate with creative and analytical teams to optimize campaign performance?

As a Digital Advertising Strategist, you’ll regularly coordinate with both creative teams (such as copywriters and designers) and data analysts to ensure campaigns are not only visually engaging but also data-driven and results-oriented. You’ll contribute insights from campaign analytics to help creatives refine messaging and visuals, while also translating campaign goals into measurable KPIs with the analytics team. This cross-functional collaboration is essential for optimizing ad effectiveness, troubleshooting underperforming campaigns, and continuously improving strategies based on performance data.

What are the key skills and qualifications needed to thrive as a Digital Advertising Strategist, and why are they important?

To thrive as a Digital Advertising Strategist, you need a strong grasp of marketing principles, data analysis, and campaign management, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital ad platforms (such as Google Ads, Facebook Ads Manager), analytics tools, and relevant certifications like Google Ads or Facebook Blueprint are often required. Excellent communication, creativity, and adaptability help you craft compelling campaigns and effectively collaborate with clients and team members. These skills are crucial for driving measurable results, optimizing ad spend, and ensuring campaigns meet business objectives in a rapidly evolving digital landscape.
More about Digital Advertising Strategist jobs
What cities are hiring for Digital Advertising Strategist jobs? Cities with the most Digital Advertising Strategist job openings:
What job categories do people searching Digital Advertising Strategist jobs look for? The top searched job categories for Digital Advertising Strategist jobs are:
Digital Advertising Strategist jobs near you
Infographic showing various Digital Advertising Strategist job openings in the United States as of June 2026, with employment types broken down into 11% Full Time, 72% Part Time, 6% Temporary, and 11% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.
Digital Advertising Strategist

Digital Advertising Strategist

Fluency

Burlington, VT • Remote

$52K - $67K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 7 days ago

Job description

Company Overview

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary:

The Digital Advertising Strategist is an experienced digital advertiser with hands-on campaign management experience who will support Fluency's Managed accounts while also supporting Advertising Engineers and Advertising Architects as they work with Fluency's Managed & Unmanaged clients to achieve the clients goals. The Digital Strategist assists with many aspects of the client relationship such as making campaign optimizations and updates to Google and Facebook Ads' campaigns, making ppc campaign strategy recommendations, handling incoming client requests, and troubleshooting technical issues.

External Role Duties:

  • Respond directly to client requests and communication
  • Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, GDN, Google Shopping, Facebook, Instagram, Microsoft, YouTube, Programmatic advertising
  • Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
  • Have a firm understanding of client goals, objectives and key performance indicators (KPI)
  • Create reports to communicate strategic activities and performance improvements at scale

Internal Role Duties:

  • Work with internal team members to ensure that Fluency's Managed clients are properly supported
  • Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
  • Leverage Fluency to execute digital advertising campaigns at scale on multiple channels
  • Manage incoming tickets and tasks
  • Troubleshoot technical issues and validate system bugs
  • QA new releases and Provide useful feedback to the Fluency products organization
  • Contribute to internal process documentation.

Required Experience:

  • 1-2 Years of Digital Advertising Campaign Management (Google Ads, Facebook)
  • Experience building and managing moderately complex search campaigns
  • Strong communication, analytical and presentation skills
  • Demonstrated ability to manage and build strong client relationships

Fluency pays all employees based on U.S. nationwide averages for each role, designed to ensure pay equity. This is a full-time, remote position that requires legal authorization to work in the U.S. Starting pay range is $52,000 – $67,000 and is determined by job-related skills, experience, and knowledge. The role is also eligible for a discretionary bonus, equity options, and a comprehensive benefits package including;

  • Medical, dental and vision coverage for employees and their families
  • 401(k) plan with company match
  • Four weeks of Combined Time Off (CTO), flexible schedule and and twelve holidays
  • Maternity and parental leave
  • Employee wellness programs and mental health support
  • Remote work flexibility and home office stipends

At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.