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Digital Advertising Strategist Jobs (NOW HIRING)

Pattern

Digital Marketing Manager

Lehi, UT · Hybrid

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Marketing Manager

Lehi, UT · On-site

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

DealerOn

Sr Digital Advertising Consultant

$50K - $72K/yr

The Senior Digital Advertising Consultant manages advertising campaigns for automotive dealer ... This role is responsible for the strategic execution of campaigns across Search Engine Marketing ...

Daily Wire

Account Executive, Digital Advertising

The Daily Wire is seeking a driven Account Executive, Digital Advertising to grow our advertising business by developing strategic partnerships with brands and agencies. This high-impact sales role ...

Daily Wire

Account Executive, Digital Advertising

The Daily Wire is seeking a driven Account Executive, Digital Advertising to grow our advertising business by developing strategic partnerships with brands and agencies. This high-impact sales role ...

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Digital Advertising Strategist information

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$29.5K

$92.1K

$136K

How much do digital advertising strategist jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital advertising strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a digital advertising strategist?

A Digital Advertising Strategist is a marketing professional who plans, executes, and manages online advertising campaigns to reach target audiences and achieve business goals. They analyze data, select appropriate digital channels (such as social media, search engines, and display networks), and optimize campaigns for maximum return on investment. Their responsibilities also include setting budgets, identifying key performance indicators, and staying up-to-date with digital advertising trends and best practices.

How does a digital advertising strategist typically collaborate with creative and analytical teams to optimize campaign performance?

As a Digital Advertising Strategist, you’ll regularly coordinate with both creative teams (such as copywriters and designers) and data analysts to ensure campaigns are not only visually engaging but also data-driven and results-oriented. You’ll contribute insights from campaign analytics to help creatives refine messaging and visuals, while also translating campaign goals into measurable KPIs with the analytics team. This cross-functional collaboration is essential for optimizing ad effectiveness, troubleshooting underperforming campaigns, and continuously improving strategies based on performance data.

What are the key skills and qualifications needed to thrive as a digital advertising strategist, and why are they important?

To thrive as a Digital Advertising Strategist, you need a strong grasp of marketing principles, data analysis, and campaign management, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital ad platforms (such as Google Ads, Facebook Ads Manager), analytics tools, and relevant certifications like Google Ads or Facebook Blueprint are often required. Excellent communication, creativity, and adaptability help you craft compelling campaigns and effectively collaborate with clients and team members. These skills are crucial for driving measurable results, optimizing ad spend, and ensuring campaigns meet business objectives in a rapidly evolving digital landscape.

What is the difference between Digital Advertising Strategist vs Digital Marketing Manager?

AspectDigital Advertising StrategistDigital Marketing Manager
Primary FocusDeveloping and executing digital ad campaignsOverseeing overall digital marketing strategy
ResponsibilitiesAd placement, targeting, optimizationContent, SEO, social media, analytics
Skills & CertificationsGoogle Ads, Facebook Ads, analytics toolsSEO, SEM, content marketing, analytics
Work EnvironmentAdvertising agencies, digital teamsMarketing departments, agencies

The Digital Advertising Strategist primarily focuses on creating and managing digital ad campaigns, while the Digital Marketing Manager oversees the broader digital marketing strategy, including content, SEO, and social media. Both roles require familiarity with digital tools and analytics, but their scope and responsibilities differ significantly.

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What job categories do people searching Digital Advertising Strategist jobs look for?

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Digital Advertising Strategist jobs near you
Infographic showing various Digital Advertising Strategist job openings in the United States as of August 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 100% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Senior Advertising Strategist (On Site - Washington, DC)

Rational 360

Washington, DC • On-site

Full-time

Re-posted 24 days ago

Job description

Rational 360 is hiring a Senior Advertising Strategist to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.
In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns across platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, Lockerdome, Care2, and other programmatic ad platforms. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
Our firm is committed to high quality, personal service and we specialize in strategic public affairs communications, reputation management, business and consumer public relations, and interactive digital communications.
About Rational 360
Rational 360 is a full-service strategic communications and digital company that helps organizations win in high-stakes public affairs, corporate communications, and reputation management. We combine data-driven insights, creative storytelling, and cutting-edge technology to deliver results for clients across industries. Our team is collaborative, entrepreneurial, and driven by impact.
With a staff of approximately 120 and growing, Rational 360 is partially employee-owned and deeply invested in professional development, mentorship, and career advancement. Our teams work at the forefront of strategic communications, public policy, and media engagement across a wide variety of sectors.
Requirements
  • 2-4 years of hands on keyboard advertising experience in the context of online campaigns
  • Basic familiarity of the Facebook/Instagram Advertising Platform and the Google Ads platform and their native measurement solutions
  • Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other "tier two" bid-based/performance media platforms preferred
  • Experience reporting on paid/owned/earned social media
  • Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
  • Familiarity with Microsoft Office, browser plug-ins, and third-party analytics/measurement tools in addition to each platform's native measurement solutions
  • Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease
  • Extreme attention to detail and strong writing skills are required
  • Ability to set advertising goals for campaigns and drive toward them
  • Ability to work both independently and as a collaborative team
  • Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same time

Bonus Points:
  • Experience in public affairs/advocacy setting is a plus
  • Basic HTML is a plus
  • Bachelor's Degree

Core Responsibilities:
  • Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
  • Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
  • Report on performance and analyze data to determine results and actionable learnings.
  • Represent your department in client meetings and conference calls.
  • Participate in new business proposals/presentations.
  • Keep up-to-date on industry trends, including how to best apply them to client initiatives.

Benefits
Why Join Rational 360?
  • Collaborative, mission-driven team environment
  • Exposure to high-impact work across public affairs, communications, and digital
  • Competitive compensation and benefits
  • Hybrid work model with flexibility- this role will be required to adhere to our hybrid work policy which requires employees to work in-person from our HQ located in downtown DC on Mondays, Wednesdays, and Thursdays

Salary range for this role is 68,000 to 78,500 USD annually.
This role is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without sponsorship now or in the future.
Rational 360 is an equal opportunity employer. We value diversity and are committed to building an inclusive workplace.

Apply