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Digital Advertising Strategist Jobs (NOW HIRING)

Pattern

Digital Marketing Manager

Lehi, UT · On-site

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Marketing Manager

Lehi, UT · Hybrid

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

Pattern

Digital Marketing Manager

Lehi, UT · Hybrid

We need a Digital Advertising Strategist to help transform our digital advertising team into a data-driven performance machine. We want our team members to be proactive and persistent until they are ...

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Digital Advertising Strategist information

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$29.5K

$92.1K

$136K

How much do digital advertising strategist jobs pay per year?

As of Aug 11, 2026, the average yearly pay for digital advertising strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising Strategist vs Digital Marketing Manager?

AspectDigital Advertising StrategistDigital Marketing Manager
Primary FocusDeveloping and executing digital ad campaignsOverseeing overall digital marketing strategy
ResponsibilitiesAd placement, targeting, optimizationContent, SEO, social media, analytics
Skills & CertificationsGoogle Ads, Facebook Ads, analytics toolsSEO, SEM, content marketing, analytics
Work EnvironmentAdvertising agencies, digital teamsMarketing departments, agencies

The Digital Advertising Strategist primarily focuses on creating and managing digital ad campaigns, while the Digital Marketing Manager oversees the broader digital marketing strategy, including content, SEO, and social media. Both roles require familiarity with digital tools and analytics, but their scope and responsibilities differ significantly.

What is a digital advertising strategist?

A Digital Advertising Strategist is a marketing professional who plans, executes, and manages online advertising campaigns to reach target audiences and achieve business goals. They analyze data, select appropriate digital channels (such as social media, search engines, and display networks), and optimize campaigns for maximum return on investment. Their responsibilities also include setting budgets, identifying key performance indicators, and staying up-to-date with digital advertising trends and best practices.

How does a digital advertising strategist typically collaborate with creative and analytical teams to optimize campaign performance?

As a Digital Advertising Strategist, you’ll regularly coordinate with both creative teams (such as copywriters and designers) and data analysts to ensure campaigns are not only visually engaging but also data-driven and results-oriented. You’ll contribute insights from campaign analytics to help creatives refine messaging and visuals, while also translating campaign goals into measurable KPIs with the analytics team. This cross-functional collaboration is essential for optimizing ad effectiveness, troubleshooting underperforming campaigns, and continuously improving strategies based on performance data.

What are the key skills and qualifications needed to thrive as a digital advertising strategist, and why are they important?

To thrive as a Digital Advertising Strategist, you need a strong grasp of marketing principles, data analysis, and campaign management, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital ad platforms (such as Google Ads, Facebook Ads Manager), analytics tools, and relevant certifications like Google Ads or Facebook Blueprint are often required. Excellent communication, creativity, and adaptability help you craft compelling campaigns and effectively collaborate with clients and team members. These skills are crucial for driving measurable results, optimizing ad spend, and ensuring campaigns meet business objectives in a rapidly evolving digital landscape.
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What cities are hiring for Digital Advertising Strategist jobs? Cities with the most Digital Advertising Strategist job openings:
What job categories do people searching Digital Advertising Strategist jobs look for? The top searched job categories for Digital Advertising Strategist jobs are:
Digital Advertising Strategist jobs near you
Infographic showing various Digital Advertising Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Coordinator, Digital Advertising

Da Francesco's

Portland, OR

Full-time

Re-posted 10 days ago

Job description

Catalyst IQis adigital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combinescutting-edgeinnovation with humanexpertiseto deliver real-time insights and actionable intelligence that accelerate sales.

The next generation of business leaders won't just understand technology-they'll know how to use AI, data, and automation to solve real-world problems. At Catalyst IQ, we're looking for recent graduates who want to be on the front lines of that transformation.

Catalyst IQ is hiringaDigital Advertising Coordinator.

The Digital Advertising Coordinator (AI-Fluent) supports the development, execution, and optimization of digital advertising campaigns while leveraging AI tools and automation to improve efficiency, analysis, and performance.

This is an entry-level role designed for someone early in their career who is excited about digital marketing, technology, and problem-solving. We're looking for a curious, analytical, and adaptable individual who embraces AI as a tool for learning, productivity, and innovation. The ideal candidate is eager to develop expertise in digital advertising while finding creative ways to use AI to streamline work, uncover insights, and drive better results.

Success in this role comes from a willingness to learn, strong attention to detail, analytical thinking, and a passion for continuously improving how work gets done.

Responsibilities

  • Assist in the creation, management, and optimization of digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
  • Monitor campaign performance and support optimization efforts through data analysis and research.
  • Utilize AI tools to assist with reporting, research, content development, campaign management, and process improvement.
  • Identify opportunities to improve efficiency by leveraging AI and automation within daily workflows.
  • Analyze campaign and performance data to identify trends, opportunities, and actionable insights.
  • Support the development of reports, dashboards, and performance summaries for internal teams and clients.
  • Collaborate with team members to execute digital marketing strategies and client initiatives.
  • Contribute to the maintenance and improvement of internal tools, documentation, and operational processes.
  • Stay current on digital advertising trends, platform updates, and emerging AI technologies.
  • Demonstrate a proactive approach to learning new technologies, tools, and best practices.

Qualifications

Knowledge, Skills, Abilities

  • Proficiency in Microsoft Excel, PowerPoint, and Word.
  • Familiarity with AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
  • Interest in using AI to improve productivity, automate tasks, analyze information, and solve business problems.
  • Strong analytical and problem-solving skills.
  • Comfortable working with data, numbers, and performance metrics.
  • Excellent written and verbal communication skills.
  • Strong attention to detail and commitment to accuracy.
  • Curiosity and a desire to continuously learn and improve.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Self-starter with a positive attitude and growth mindset.

Education and Experience

  • Bachelor's degree in Marketing, Advertising, Analytics, Economics, Mathematics, Computer Science, Business, Finance, or a related field required.
  • Internship, coursework, project work, or professional experience in digital marketing, advertising, analytics, AI, technology, or a related field preferred.
  • Familiarity with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar advertising platforms is a plus.
  • Familiarity with GA4, reporting platforms, or data visualization tools is a plus.
  • Demonstrated use of AI tools for research, productivity, content creation, analysis, or process improvement is strongly preferred.

Travel:Infrequent (less than 5%)

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