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Digital Advertising Strategist Jobs (NOW HIRING)

Rumpke

Digital Advertising Specialist

Cincinnati, OH · On-site

The ideal candidate is an experienced digital marketer with a strong command of paid media strategy ... Manage advertising budgets efficiently to maximize return on ad spend and minimize cost per ...

Optimal

Programmatic Advertising Strategist

Austin, TX · On-site

$70K - $85K/yr

The Programmatic Advertising Strategist will play an active role in dictating & executing ... We are not only digital media strategists - we're award-winning industry leaders, with deep ...

EVgo

PlugShare Advertising Strategist

Denver, CO · On-site

$77K - $96K/yr

This role supports the full advertising lifecycle-from prospecting and pre-sale strategy through ... Strong understanding of digital media channels, targeting, and performance measurement.

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Digital Advertising Strategist information

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$29.5K

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How much do digital advertising strategist jobs pay per year?

As of Aug 12, 2026, the average yearly pay for digital advertising strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Digital Advertising Strategist vs Digital Marketing Manager?

AspectDigital Advertising StrategistDigital Marketing Manager
Primary FocusDeveloping and executing digital ad campaignsOverseeing overall digital marketing strategy
ResponsibilitiesAd placement, targeting, optimizationContent, SEO, social media, analytics
Skills & CertificationsGoogle Ads, Facebook Ads, analytics toolsSEO, SEM, content marketing, analytics
Work EnvironmentAdvertising agencies, digital teamsMarketing departments, agencies

The Digital Advertising Strategist primarily focuses on creating and managing digital ad campaigns, while the Digital Marketing Manager oversees the broader digital marketing strategy, including content, SEO, and social media. Both roles require familiarity with digital tools and analytics, but their scope and responsibilities differ significantly.

What is a digital advertising strategist?

A Digital Advertising Strategist is a marketing professional who plans, executes, and manages online advertising campaigns to reach target audiences and achieve business goals. They analyze data, select appropriate digital channels (such as social media, search engines, and display networks), and optimize campaigns for maximum return on investment. Their responsibilities also include setting budgets, identifying key performance indicators, and staying up-to-date with digital advertising trends and best practices.

How does a digital advertising strategist typically collaborate with creative and analytical teams to optimize campaign performance?

As a Digital Advertising Strategist, you’ll regularly coordinate with both creative teams (such as copywriters and designers) and data analysts to ensure campaigns are not only visually engaging but also data-driven and results-oriented. You’ll contribute insights from campaign analytics to help creatives refine messaging and visuals, while also translating campaign goals into measurable KPIs with the analytics team. This cross-functional collaboration is essential for optimizing ad effectiveness, troubleshooting underperforming campaigns, and continuously improving strategies based on performance data.

What are the key skills and qualifications needed to thrive as a digital advertising strategist, and why are they important?

To thrive as a Digital Advertising Strategist, you need a strong grasp of marketing principles, data analysis, and campaign management, usually supported by a degree in marketing, communications, or a related field. Familiarity with digital ad platforms (such as Google Ads, Facebook Ads Manager), analytics tools, and relevant certifications like Google Ads or Facebook Blueprint are often required. Excellent communication, creativity, and adaptability help you craft compelling campaigns and effectively collaborate with clients and team members. These skills are crucial for driving measurable results, optimizing ad spend, and ensuring campaigns meet business objectives in a rapidly evolving digital landscape.
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What cities are hiring for Digital Advertising Strategist jobs? Cities with the most Digital Advertising Strategist job openings:
What job categories do people searching Digital Advertising Strategist jobs look for? The top searched job categories for Digital Advertising Strategist jobs are:
Digital Advertising Strategist jobs near you
Infographic showing various Digital Advertising Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Digital Advertising Specialist

Rumpke

Cincinnati, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago

Rumpke rating

7.4

Company rating: 7.4 out of 10

Based on 96 frontline employees who took The Breakroom Quiz

29th of 90 rated recycling and waste

Job description

Rumpke is a family-owned and operated company that ranks as one of the largest firms in the waste and recycling industry. Our mission is simple: to deliver exceptional waste and recycling solutions to our customers and communities through a commitment to safety, service, the environment and the growth of our people.
When you join Rumpke, you'll be part of a team providing essential services to millions of residents, businesses, and neighborhoods. You will enjoy competitive pay and comprehensive benefits, including health, dental, vision, matching 401(k), life insurance, paid vacation, and more.
This is your opportunity to make a difference for you and your family. Come join our team!
The Digital Advertising Specialist will work closely with the Sr. Digital Marketing Manager, this individual will take meaningful ownership of Rumpke's paid media operation, driving execution and results across the full digital customer acquisition funnel for multiple service lines and regional markets.
The ideal candidate is an experienced digital marketer with a strong command of paid media strategy, full-funnel campaign management, landing page optimization, and performance reporting. This role offers broad scope, real business impact, and close collaboration with digital and marketing leadership at one of the country's largest privately-owned waste and recycling companies.
This position is remote. Candidates within a reasonable daily commuting distance of Rumpke's corporate headquarters in Cincinnati are strongly preferred.
Responsibilities of Position:
  • Campaign Management & Optimization
    • Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, LinkedIn, and additional platforms aligned with Rumpke's various service lines and regional markets
    • Continuously improve campaign performance through A/B testing, bid strategy adjustments, audience refinement, and creative iteration
    • Manage advertising budgets efficiently to maximize return on ad spend and minimize cost per acquisition
    • Project and plan digital advertising budgets for annual planning cycles and individual campaigns, and model the impact of adjusted spend throughout the year to inform leadership decisions
  • Landing Pages & Full-Funnel Acquisition
    • Build and optimize landing pages that convert paid traffic into qualified leads and service inquiries
    • Design and manage end-to-end digital acquisition funnels, ensuring each stage moves prospects toward conversion with clear messaging and strong calls to action
    • Identify opportunities to improve funnel performance and implement best practices at every stage of the customer journey
  • Attribution & Performance Reporting
    • Maintain accurate conversion tracking, UTM structures, and pixel configurations across all active platforms
    • Deliver regular performance reports to leadership, translating campaign data into clear insights and actionable recommendations
  • Collaboration & Brand Standards
    • Partner with communications, sales, and customer service teams to ensure advertising aligns with broader marketing and business objectives
    • Stay current on platform updates, emerging trends, and industry best practices to keep Rumpke's advertising competitive and innovative
    • Uphold Rumpke's brand standards across all ad creative, landing pages, and digital touch points
  • Perform other duties as assigned

Supervisory Responsibility:
  • This position will not manage employees

Skills & Abilities Needed for Position:
  • Strong expertise in Google Ads, YouTube Ads, Meta Ads, Tiktok Ads, LinkedIn Ads and other major digital advertising platforms
  • Proficiency in conversion tracking, UTM parameters, Google Tag Manager, and campaign attribution
  • Strong analytical skills with experience in Google Analytics 4, Looker Studio, or equivalent reporting tools
  • Comfort leveraging AI tools and marketing technology to improve efficiency, ad copy, creative testing, and reporting workflows
  • Excellent written and verbal communication skills with the ability to present results and strategy clearly to leadership
  • Self-directed and highly organized, with the ability to manage multiple campaigns and priorities in a fast-paced environment
  • Collaborative team player who is open to feedback and focused on shared goals

Experience & Knowledge Needed for Position:
  • Minimum of 5 years of professional experience in digital advertising with proven results in lead generation and conversion-focused campaigns
  • Experience building and optimizing landing pages using tools such as Unbounce, Instapage, Webflow, or similar platforms
  • Solid understanding of full-funnel digital marketing strategy and conversion rate optimization best practices
  • Experience leveraging Salesforce Marketing Cloud & Marketing Intelligence tools for campaign reporting, attribution, and performance
  • Bachelor's degree in Marketing, Advertising, or a related field preferred

Physical Requirements in a Regular Workday:
  • Rarely lifting/carrying/pushing/pulling a max of 10 lbs
  • Frequently sitting
  • Rarely standing/walking

Additional Working Conditions/Aspects:
  • Legally eligible to work in the United States
  • Valid driver's license (if applicable)
  • Must successfully complete pre-employment testing
  • Must be able to read and speak the English language

This job description is intended to describe the general nature, complexity, and level of work to be performed by employees assigned to this position and is not to be construed as an exhaustive list of responsibilities, duties, and/or skills required. It does not prescribe or restrict the work that may be assigned. Furthermore, this does not establish an employment contract and is subject to change at the discretion of the company.
Rumpke Waste and Recycling is committed to equality in all aspects of employment. It is Rumpke's policy to provide equal opportunities to all employees and potential employees without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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About Rumpke

Sourced by ZipRecruiter

Rumpke, centered in Cincinnati, OH, US, is a leading environmental solutions provider serving the waste and recycling industry. The company, with its official website at rumpke.com, is established on the principle of providing excellent customer service alongside innovative and sustainable solutions. Rumpke offers a wide array of services, including residential, commercial, and industrial waste collections, in addition to recycling programs and landfilling services. The company was founded in 1932 by William F. Rumpke, initially as a junkyard, but evolved over time into one of the most trusted waste management providers.

Industry

Construction

Company size

1,001 - 5,000 Employees

Headquarters location

Cincinnati, OH, US

Year founded

1932

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