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Lead Digital Strategist Jobs (NOW HIRING)

ACLU of Alabama

Digital Strategist

Montgomery, AL · On-site

$70K - $75K/yr

About the Position We are seeking a creative, strategic, and highly collaborative Digital Strategist to lead and execute digital communications initiatives that strengthen the ACLU of Alabama ...

Darkhive, Inc

Digital Strategist

San Antonio, TX · On-site

$74K - $85K/yr

About the Role Darkhive is seeking a Digital Strategist to lead the development and support the day-to-day execution of digital marketing, paid search and media, brand positioning, and audience ...

Darkhive

Digital Strategist

$83K - $96K/yr

About the Role Darkhive is seeking a Digital Strategist to lead the development and support the day-to-day execution of digital marketing, paid search and media, brand positioning, and audience ...

ACLU of Alabama

Digital Strategist

Montgomery, AL · Hybrid

$81K - $93K/yr

About the Position We are seeking a creative, strategic, and highly collaborative Digital Strategist to lead and execute digital communications initiatives that strengthen the ACLU of Alabama ...

Moore

Digital Strategist

Lanham, MD · Remote

$81K - $94K/yr

As the Digital Strategist , you will be responsible for leading digital campaign execution to ... Lead both client-facing and internal meetings. Your Profile: * 2-3 years of online marketing and ...

Moore DM Group LLC

Digital Strategist

Lanham, MD · On-site +1

$80K - $90K/yr

Description As the Digital Strategist , you will be responsible for leading digital campaign ... Lead both client-facing and internal meetings. Your Profile: * 2-3 years of online marketing and ...

Modea

Digital Strategist

Roanoke, VA · On-site +1

$80K - $92K/yr

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product ... Lead and conduct qualitative and quantitative research initiatives, including stakeholder ...

Modea

Digital Strategist

Roanoke, VA · Remote

$83K - $96K/yr

The Digital Strategist at Modea is a high-impact consultant responsible for leading digital product ... Lead and conduct qualitative and quantitative research initiatives, including stakeholder ...

Mondo

Sr. Digital Strategist

Manhattan, NY · Remote

$48 - $49/hr

Lead the execution and ongoing optimization of integrated omnichannel strategies across channels such as web, CRM, email, and content ecosystems. * Help align digital strategies with brand objectives ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ...

TriMark Digital

Digital Marketing Manager

Raleigh, NC · On-site

Act as the lead digital strategist for client accounts, overseeing campaign execution across platforms like Google Ads, Meta, LinkedIn, programmatic, SEO, and email marketing. * Develop budget ...

Intellibright

Principal Digital Strategist

Rollingwood, TX · Hybrid

$150K - $170K/yr

As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive ... You lead with clarity, not noise * You form opinions and move forward without waiting for direction

Moore

Digital Strategist - Temporary

Lanham, MD · Remote

$81K - $94K/yr

As the Digital Strategist (Temporary) , you will be responsible for leading digital campaign ... Lead both client-facing and internal meetings. Your Profile: * 2-3 years of online marketing and ...

Hanson Dodge

Senior Digital Strategist

Milwaukee, WI · On-site

Develop and lead SEO and GEO strategies for healthcare, research, tourism,manufacturing, cpg ... Website & Digital Experience Strategy * Lead website strategy initiatives focused on user ...

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All JobsLead Digital Strategist Jobs

Lead Digital Strategist information

See salary details

$29.5K

$92.1K

$136K

How much do lead digital strategist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for lead digital strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Lead Digital Strategist vs Digital Marketing Manager?

AspectLead Digital StrategistDigital Marketing Manager
CredentialsBachelor's degree in marketing, communications, or related field; certifications in digital marketing or analyticsBachelor's degree in marketing, business, or related field; certifications in digital marketing or advertising
Work EnvironmentStrategic planning, client collaboration, cross-department coordinationCampaign execution, team management, performance analysis
Employer & Industry UsageTech companies, agencies, large corporations focusing on digital growthBrands, agencies, small to mid-sized companies managing marketing campaigns

The Lead Digital Strategist focuses on developing overarching digital strategies and guiding teams, while the Digital Marketing Manager handles day-to-day campaign management and execution. Both roles require similar credentials and often work within the same industry environments, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a lead digital strategist, and why are they important?

To thrive as a Lead Digital Strategist, you need expertise in digital marketing, data analysis, and campaign management, typically supported by a degree in marketing or communications and relevant work experience. Familiarity with tools like Google Analytics, SEO/SEM platforms, content management systems, and sometimes certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creative problem-solving, and excellent communication skills help in managing teams and translating data-driven insights into actionable strategies. These combined skills are crucial for driving successful digital initiatives and achieving business goals in a rapidly evolving digital landscape.

How does a lead digital strategist typically collaborate with cross-functional teams to implement digital campaigns?

A Lead Digital Strategist regularly works with marketing, creative, analytics, and development teams to ensure that digital campaigns are aligned with overall business goals. This role often involves leading brainstorming sessions, translating strategy into actionable tasks, and coordinating timelines across departments. Effective communication and project management skills are essential, as the strategist must balance input from various stakeholders while keeping projects on track. Close collaboration helps ensure campaigns are both innovative and measurable, driving better results for the organization.

What does a lead digital strategist do?

A Lead Digital Strategist is responsible for developing and overseeing comprehensive digital marketing strategies to help organizations achieve their goals online. They analyze market trends, identify target audiences, and design campaigns across various digital platforms such as social media, search engines, and email. Additionally, they coordinate with cross-functional teams, monitor campaign performance, and adjust tactics to maximize results. Their role is crucial in ensuring that digital initiatives are aligned with the overall business objectives.
More about Lead Digital Strategist jobs
What job categories do people searching Lead Digital Strategist jobs look for? The top searched job categories for Lead Digital Strategist jobs are:
Lead Digital Strategist jobs near you
Infographic showing various Lead Digital Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Digital Strategist

ACLU of Alabama

Montgomery, AL • On-site

$70K - $75K/yr

Full-time

Re-posted 13 days ago

Job description

Digital Strategist
Location: Hybrid. Preference for Montgomery residence.
About the Position
We are seeking a creative, strategic, and highly collaborative Digital Strategist to lead and execute digital communications initiatives that strengthen the ACLU of Alabama's presence in core issues such as criminal legal reform, gender justice, and voting rights. This role is responsible for developing engaging social media content, managing online campaigns, supporting web projects, analyzing performance metrics, and helping grow and engage online audiences. This role requires someone who is both creative and analytical, thrives in a fast-paced environment, and is comfortable producing and appearing in video content. This role will work closely with National and Affiliate staff and will both attend and cover ACLU events.
The ideal candidate is a digital storyteller who understands how to blend creativity, strategy, and analytics to build impactful online campaigns and engaging digital experiences. They are adaptable, proactive, and excited to contribute innovative and creative ideas while working collaboratively across teams.
Responsibilities
Social Media Strategy & Content Production
  • Develop and execute social media strategies that align with organizational goals and campaign priorities
  • Create, produce, and publish engaging social content with a strong emphasis on video production
  • Help plan content calendars and coordinate content across platforms
  • Write compelling copy for social media posts, campaigns, and other digital communications
  • Stay current on digital trends, platform updates, and emerging content formats
  • Attend ACLU of Alabama and community partner events

Social Advertising
  • Plan, manage, and optimize paid social media campaigns
  • Monitor ad performance and adjust targeting, messaging, and creative to maximize engagement and reach
  • Collaborate on digital fundraising or advocacy strategies as needed

Community Management
  • Monitor and engage with audiences across social platforms
  • Foster meaningful online conversations and maintain an active digital community presence
  • Respond to comments, messages, and community inquiries in a timely and professional manner

Web Projects
  • Support website updates, online campaigns, and other digital projects
  • Collaborate on web design improvements and user experience enhancements
  • Ensure digital content is current, accessible, and aligned with brand standards

Analytics & Reporting
  • Track and analyze social media and website metrics
  • Prepare regular analytics reports with insights and recommendations
  • Use data to inform content strategy, audience engagement, and campaign optimization

Cultural Responsibility
  • Bring an understanding of racial injustice and the urgency of confronting institutional racism and inequity into our approach to development.
  • Commit to equity and inclusion as organizational practice and culture.
  • Engage in relationship building with program staff, volunteers, and other stakeholders.

What You'll Bring
The Digital Strategist must demonstrate the following qualifications and skills:
  • Strong experience managing social media platforms and creating digital content
  • Video production and editing experience, including short-form social video content
  • Demonstrated experience building and executing online campaigns
  • Experience with web design or website management
  • Graphic design skills and proficiency with creative tools/platforms
  • Excellent writing, editing, and storytelling skills
  • Comfortable appearing on camera for digital content creation
  • Strong creative thinking skills with an analytical mindset
  • Highly collaborative with strong communication skills
  • Ability to work independently as well as collaborate with others as part of a team
  • Ability to learn systems including Microsoft Office, Asana, WordPress and other tools
  • Ability to travel within the state of Alabama and work occasional evenings, weekends, and irregular hours
  • Demonstrated commitment to diversity and to valuing differences of race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability, and socio-economic circumstances.

Preferred Skills
  • At least three years of professional experience in digital communications, digital strategy, or social media management
  • Demonstrated organizational skills and the ability to prioritize and manage multiple projects simultaneously while meeting deadlines.
  • Experience with social media advertising platforms, analytics tools, and content management systems
  • Experience in building digital campaigns for large-scale social impact
  • Experience working in nonprofits or organizations focused on social impact, and the ability to work collaboratively across departments.
  • Ability to think proactively, develop creative and effective solutions, and take initiative
  • Ability to manage multiple projects and deadlines simultaneously

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