ZipRecruiter

Log In

1

Lead Digital Strategist Jobs (NOW HIRING)

Hanson Dodge

Senior Digital Strategist

Milwaukee, WI · On-site

Develop and lead SEO and GEO strategies for healthcare, research, tourism,manufacturing, cpg ... Website & Digital Experience Strategy * Lead website strategy initiatives focused on user ...

Intellibright

Principal Digital Strategist

Rollingwood, TX · Hybrid

$150K - $170K/yr

As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive ... You lead with clarity, not noise * You form opinions and move forward without waiting for direction

Intellibright

Principal Digital Strategist

Austin, TX · On-site

$150K - $170K/yr

As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive ... You lead with clarity, not noise * You form opinions and move forward without waiting for direction

Intellibright

Principal Digital Strategist

TX · On-site

$150K - $170K/yr

As a Principal Digital Strategist, you sit at the intersection of revenue, strategy, and executive ... You lead with clarity, not noise * You form opinions and move forward without waiting for direction

Middle Seat

Managing Digital Strategist

Washington, DC · On-site

$92K - $107K/yr

Managing Digital Strategists run Middle Seat's largest email programs for progressive candidates ... You will take the lead on strategy and execution with some of our most important clients. You will ...

Artisan Talent

Digital Product Strategist

Blacksburg, VA · On-site

$50 - $70/hr

Our client, a healthcare-focused digital consultancy, is seeking a Digital Strategist to lead high-impact digital product strategy initiatives within complex, enterprise-level environments. This role ...

Knak Digital

VP of Digital Experience

Columbia, MD · On-site

Lead digital strategy in new business pitches and growth opportunities. * Improve contribution margin through stronger scope discipline, workflow efficiency, and systemization. * Identify scalable ...

previous pagenext page

Showing results 21-40

All JobsLead Digital Strategist Jobs

Lead Digital Strategist information

See salary details

$29.5K

$92.1K

$136K

How much do lead digital strategist jobs pay per year?

As of Aug 7, 2026, the average yearly pay for lead digital strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Lead Digital Strategist vs Digital Marketing Manager?

AspectLead Digital StrategistDigital Marketing Manager
CredentialsBachelor's degree in marketing, communications, or related field; certifications in digital marketing or analyticsBachelor's degree in marketing, business, or related field; certifications in digital marketing or advertising
Work EnvironmentStrategic planning, client collaboration, cross-department coordinationCampaign execution, team management, performance analysis
Employer & Industry UsageTech companies, agencies, large corporations focusing on digital growthBrands, agencies, small to mid-sized companies managing marketing campaigns

The Lead Digital Strategist focuses on developing overarching digital strategies and guiding teams, while the Digital Marketing Manager handles day-to-day campaign management and execution. Both roles require similar credentials and often work within the same industry environments, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a lead digital strategist, and why are they important?

To thrive as a Lead Digital Strategist, you need expertise in digital marketing, data analysis, and campaign management, typically supported by a degree in marketing or communications and relevant work experience. Familiarity with tools like Google Analytics, SEO/SEM platforms, content management systems, and sometimes certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creative problem-solving, and excellent communication skills help in managing teams and translating data-driven insights into actionable strategies. These combined skills are crucial for driving successful digital initiatives and achieving business goals in a rapidly evolving digital landscape.

How does a lead digital strategist typically collaborate with cross-functional teams to implement digital campaigns?

A Lead Digital Strategist regularly works with marketing, creative, analytics, and development teams to ensure that digital campaigns are aligned with overall business goals. This role often involves leading brainstorming sessions, translating strategy into actionable tasks, and coordinating timelines across departments. Effective communication and project management skills are essential, as the strategist must balance input from various stakeholders while keeping projects on track. Close collaboration helps ensure campaigns are both innovative and measurable, driving better results for the organization.

What does a lead digital strategist do?

A Lead Digital Strategist is responsible for developing and overseeing comprehensive digital marketing strategies to help organizations achieve their goals online. They analyze market trends, identify target audiences, and design campaigns across various digital platforms such as social media, search engines, and email. Additionally, they coordinate with cross-functional teams, monitor campaign performance, and adjust tactics to maximize results. Their role is crucial in ensuring that digital initiatives are aligned with the overall business objectives.
More about Lead Digital Strategist jobs
What job categories do people searching Lead Digital Strategist jobs look for? The top searched job categories for Lead Digital Strategist jobs are:
Lead Digital Strategist jobs near you
Infographic showing various Lead Digital Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Senior Digital Strategist

Hanson Dodge

Milwaukee, WI • On-site

Part-time

Re-posted 23 days ago

Job description

Position Overview
We are seeking a forward-thinking Senior Digital Strategist, SEO & GEO (Generative Engine Optimization) to lead organic growth strategies across traditional search engines and emerging AI-powered discovery platforms. This role combines expertise in SEO, content strategy, website experience, analytics, email marketing, personalization, and AI search optimization to help clients increase visibility, authority, and business performance.
The ideal candidate understands how search behavior is evolving from keyword-based search to AI-generated answers and recommendations. They can develop integrated strategies that improve visibility in Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging answer engines while aligning with broader business and marketing goals.
This role is both strategic and client-facing, requiring the ability to lead workshops, develop roadmaps, guide website development projects and website experience improvements, and collaborate across agency departments on content, site design, development, media, new business, and analytics teams.
Key Responsibilities
Search & AI Visibility Strategy
  • Develop and lead SEO and GEO strategies for healthcare, research, tourism,manufacturing, cpg, nonprofit, and other client industries.
  • Create organic growth roadmaps that improve visibility across traditional search and AI-powered search experiences.
  • Identify opportunities to increase brand presence within AI-generated answers, featured snippets, AI Overviews, and answer engines.
  • Conduct keyword, topic, entity, and competitive research to identify growth opportunities.
  • Develop content frameworks that align with evolving search and AI discovery behaviors.

Website & Digital Experience Strategy
  • Lead website strategy initiatives focused on user experience, conversion optimization, information architecture, and discoverability.
  • Collaborate with UX, design, and development teams to ensure websites support search visibility and business objectives.
  • Conduct website audits and provide strategic recommendations for content, technical SEO, site structure, accessibility, and performance.
  • Support website redesigns, migrations, and digital transformation initiatives.
  • Lead website development projects as needed

Analytics & Performance
  • Define KPIs, measurement frameworks, and reporting strategies.
  • Analyze search, website, content, and conversion performance.
  • Translate data into actionable recommendations and client-facing insights.
  • Monitor industry trends, algorithm updates, and AI search developments.

Client Leadership & Consulting
  • Serve as a trusted advisor to clients and internal stakeholders.
  • Lead discovery sessions, strategic workshops, and planning engagements.
  • Present recommendations and performance insights to executive-level audiences.
  • Support business development efforts through strategic input, audits, and proposal development.

Cross-Functional Collaboration
  • Partner with content strategists, copywriters, designers, developers, media teams, and account managers.
  • Provide strategic direction for content creation, optimization, and distribution.
  • Mentor junior team members and contribute to agency thought leadership.

Required Qualifications
  • 5+ years of experience in digital strategy, SEO, content strategy, or organic growth marketing.
  • Deep understanding of technical SEO, on-page optimization, content strategy, and search performance measurement.
  • Experience developing website strategies and working alongside UX, design, and development teams.
  • Strong knowledge of Google Analytics, Google Search Console, Looker Studio, SEMrush, MailChimp, Screaming Frog, or similar platforms.
  • Experience presenting strategic recommendations to clients and stakeholders.
  • Exceptional collaboration, communication, facilitation, and consulting skills.
  • Ability to manage multiple projects and priorities in a fast-paced environment.

Preferred Qualifications
  • Experience with GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), or AI search optimization.
  • Familiarity with AI search platforms including ChatGPT, Gemini, Perplexity, Claude, and AI Overviews.
  • Understanding of structured data, schema markup, entity optimization, and knowledge graphs.
  • Experience with conversion rate optimization (CRO).
  • Agency experience managing multiple client accounts.
  • Experience supporting website redesigns and CMS platforms such as Sitecore, Kentico, WordPress, Drupal, Shopify, or Webflow.

Success Metrics
Success in this role will be measured by:
  • Organic traffic growth
  • Search visibility improvements
  • AI search and answer engine visibility
  • Lead generation and conversion improvements
  • Website engagement and performance metrics
  • Client satisfaction and retention
  • Strategic contribution to agency growth

What We Offer
  • Competitive salary and benefits
  • Flexible hybrid work environment
  • Professional development and training opportunities
  • Exposure to cutting-edge AI search and digital strategy initiatives
  • Collaborative, innovative team culture
  • Opportunity to shape the future of search and digital experience strategy

Apply