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Lead Digital Strategist Jobs (NOW HIRING)

RedRover

Director of Digital

Memphis, TN · Remote

This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid ...

RedRover

Director of Digital

Memphis, TN · On-site

This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid ...

RedRover

Director of Digital

Memphis, TN

This is a senior player/coach role for someone who can lead digital strategy and execution across email, advertising, organic and paid search, website development (UX/UI and CRO), organic and paid ...

SHRM

Lead, Digital Optimizations

Alexandria, VA · Hybrid

$105K - $120K/yr

OverviewSHRM is seeking a Digital Optimizations Lead with SEO, AI, and CRO expertise to lead and execute the search and lead gen optimization strategy across SHRM's web properties. This individual ...

Authentic

Digital Strategist, Paid Media (Temporary)

$65K/yr

We are looking for a Digital Strategist, Paid Media to join our team for a limited term ending ... Act as the paid media client lead owning the growth of their digital fundraising program through ...

Houston Methodist

Digital Campaign Strategist

Miami, FL

$75K - $86K/yr

Ability to lead meetings, conversations and present with authority. * Ability to work under ... Supports the strategic planning of digital channel campaigns and media plans and designs for new ...

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Lead Digital Strategist information

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$29.5K

$92.1K

$136K

How much do lead digital strategist jobs pay per year?

As of Aug 6, 2026, the average yearly pay for lead digital strategist in the United States is $92,126.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is the difference between Lead Digital Strategist vs Digital Marketing Manager?

AspectLead Digital StrategistDigital Marketing Manager
CredentialsBachelor's degree in marketing, communications, or related field; certifications in digital marketing or analyticsBachelor's degree in marketing, business, or related field; certifications in digital marketing or advertising
Work EnvironmentStrategic planning, client collaboration, cross-department coordinationCampaign execution, team management, performance analysis
Employer & Industry UsageTech companies, agencies, large corporations focusing on digital growthBrands, agencies, small to mid-sized companies managing marketing campaigns

The Lead Digital Strategist focuses on developing overarching digital strategies and guiding teams, while the Digital Marketing Manager handles day-to-day campaign management and execution. Both roles require similar credentials and often work within the same industry environments, but their core responsibilities differ in scope and focus.

What are the key skills and qualifications needed to thrive as a lead digital strategist, and why are they important?

To thrive as a Lead Digital Strategist, you need expertise in digital marketing, data analysis, and campaign management, typically supported by a degree in marketing or communications and relevant work experience. Familiarity with tools like Google Analytics, SEO/SEM platforms, content management systems, and sometimes certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creative problem-solving, and excellent communication skills help in managing teams and translating data-driven insights into actionable strategies. These combined skills are crucial for driving successful digital initiatives and achieving business goals in a rapidly evolving digital landscape.

How does a lead digital strategist typically collaborate with cross-functional teams to implement digital campaigns?

A Lead Digital Strategist regularly works with marketing, creative, analytics, and development teams to ensure that digital campaigns are aligned with overall business goals. This role often involves leading brainstorming sessions, translating strategy into actionable tasks, and coordinating timelines across departments. Effective communication and project management skills are essential, as the strategist must balance input from various stakeholders while keeping projects on track. Close collaboration helps ensure campaigns are both innovative and measurable, driving better results for the organization.

What does a lead digital strategist do?

A Lead Digital Strategist is responsible for developing and overseeing comprehensive digital marketing strategies to help organizations achieve their goals online. They analyze market trends, identify target audiences, and design campaigns across various digital platforms such as social media, search engines, and email. Additionally, they coordinate with cross-functional teams, monitor campaign performance, and adjust tactics to maximize results. Their role is crucial in ensuring that digital initiatives are aligned with the overall business objectives.
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What job categories do people searching Lead Digital Strategist jobs look for? The top searched job categories for Lead Digital Strategist jobs are:
Lead Digital Strategist jobs near you
Infographic showing various Lead Digital Strategist job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $92,126 per year, or $44.3 per hour.

Digital Experience Strategist

Russell Investments

Seattle, WA • On-site

$100K - $130K/yr

Other

Medical, Retirement, PTO

Re-posted 22 days ago

Job description

Salary Range:$100,000 USD - $130,000 USD

Specific compensation will be based on candidate's experience, skills, qualifications,commercial considerations, and other job-related factors permitted by law. At RussellInvestments, salary is just one part of our compensation package. Our total rewardsapproach includes an annual performance bonus (subject to eligibility criteria) in addition toparticipation in our competitive benefits programs including healthcare, retirement, vacation,and wellbeing programs.


Job Description:

The Digital Experience Strategist isresponsible for owning and executing high-impact digital experiences that drive engagement, lead generation and measurable business growth. This role translatesbusinessstrategy intodigital strategy-deliveringcampaigns and ensuringflawless execution across web,emailand digital platforms.


A corecomponentof this role includes overseeing the digital marketing lead generation program and partnering closely with Marketing Operations to ensuredigital experiences are targeted, personalized, and aligned to clearly defined customersegments.

Key Responsibilities

Strategy, Audience & Segmentation

  • Develop and execute digital experience strategies aligned with business growth and lead generation objectives

  • Work in collaboration withChannel Marketing to define and evolve audiencejourneys, includingbehavioural, demographic, psychographic, and lifecycle segmentation.Ensurejourneys are operationalized andsegmentation is properly implemented across email,weband lead capture workflows

  • Translate business priorities into actionable audience strategies across acquisition, engagement, and retention

  • Partner withsales, channelmarketingand the analytics teams to refine segmentation models and targeting approaches

  • Identifyhigh-value audience opportunities,using models and AI,to improve conversionandengagement,drivingqualified lead acquisition and pipeline growth

  • Implementand manage personalization and targeting programs within existing platforms to drive measurable improvements in engagement and conversion

Customer & Experience Design

  • Be the digital lead for mapping out andoptimizeend-to-endcustomer journeys across key audience segments

  • Align messaging, content, and UX to defined audience needs and intent

  • Leverage customer insights, research, andbehavioraldata to inform tailored experience strategies

  • Partner with UX/UI teams to design seamless, segment-specificdigital experiences

  • Drive consistent personalization strategies that enhance engagement, reducefrictionand drive conversion.

Lead Generation & Growth Ownership

  • Collaborate with Channel Marketing and Sales tooversee the marketing lead generation program, including strategy, targeting, and performance optimization.

  • Monitor andoptimizekey funnel metrics (MQLs, SQLs, conversion rates, cost per lead, pipeline contribution),reviewing with stakeholders to ensure alignment on lead quality and conversion goals.

  • Implement testing strategies to improve form performance, landing page effectiveness, and campaign conversion

  • Ensure segmentation strategies are integrated into lead capture and nurturing journeys

  • Ensuretimelyexecution of high-volume campaigns supporting NA Retail and Institutional Marketing Teams

Data, Insights & Optimization

  • Lead analysis and stakeholder alignment on digital performance by segment and funnel stage, translating insights into measurable experience improvements

  • Collaborate with the analytics team to develop segmentation-based performance dashboards and reporting frameworks

  • LeadDigitaltesting strategies (A/B and multivariate) tovalidateaudience hypotheses

  • Drive continuous improvement through data-driven experimentation


Governance & Best Practices

  • Partner closely with Marketing Operations to operationalize audience segmentation and personalization strategies

  • Establish digital experience and audience targeting standards

  • Ensure consistent audience definitions across channels and teams

  • Stay current on evolving best practices in personalization, data privacy, and digital strategy

  • Provide hands-on support and troubleshooting for digital campaign execution issues

  • Ensure SLA adherence and operational accuracy across high-volume campaign workflows

North America Retail & Institutional Partnership

  • Partner closely with the NA Retail and Institutional Marketing teams (U.S. and Canada), todesign andexecute high-volume, high-impact digital campaigns.

  • Act as executional lead to ensure campaigns are built,QA'd, launched andoptimizedon time and with operational precision.

  • Translate strategic direction from business leaders into delivered assets and live campaigns.

  • Serve as hands-on partner to move work from concept to launch efficiently and accurately.

Required Qualifications

  • Bachelor's degree in Marketing,Finance, Digital Media, or related field

  • 7-10years of experience in digital strategyor digitalcustomer experience roles,ideallywith asset management or financial services experience.

  • Demonstrated experience defining and operationalizing audience segmentation strategiesthat drive proven business growth

  • Strong understanding of digital channels (web, mobile, email, paid media, social)

  • Hands-onExperience withthe Adobe Marketing Suite (AEM, Marketo, Target, CJA/AA)

  • Experience with analytics tools (e.g., GA4, Adobe Analytics, etc.)

  • Experiencedesigning andoperationalizingmulti-stageworkflows(e.g. event campaigns)

  • Strong analytical and strategic thinking skills

  • Proficient in Microsoft Suite (Outlook,Powerpoint, Word, Teams, etc.)

  • Excellent communication and stakeholder management capabilities

This role is not eligible for employment-based immigration sponsorship. Applicants must be legally authorized to work in the United States without employer sponsorship, now or in the future.

Equal Employment Opportunity

Russell Investmentsis committed to providing equal employment opportunities for all associates and employment applicants regardless of race, religion, ancestry, creed, color, gender (including gender identity which refers to a person's actual or perceived sex, and includes self-image, appearance, behavior or expression, whether or not different from that traditionally associated with a person's biological sex), age, national origin, citizenship status, disability, medical condition, military status, veteran status, marital status, sexual orientation, past or present unemployment status , or any other characteristic protected by law.

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