ZipRecruiter

Log In

1

Digital Analytic Tagging Jobs (NOW HIRING)

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA

$90K - $107K/yr

The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement ...

Belk

Digital Analyst - Adobe Analytics (Hybrid)

Charlotte, NC · Hybrid

$96K - $113K/yr

The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies ... Understanding the tagging and mapping process of IT management systems and how data for the tags ...

next page

Showing results 1-20

All JobsDigital Analytic Tagging Jobs

Digital Analytic Tagging information

See salary details

$33K

$76.6K

$130K

How much do digital analytic tagging jobs pay per year?

As of Aug 3, 2026, the average yearly pay for digital analytic tagging in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytic Tagging Specialist, and why are they important?

Success as a Digital Analytic Tagging Specialist requires expertise in web analytics, JavaScript, and tag management systems, often supported by a degree in computer science, marketing, or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is essential. Strong attention to detail, problem-solving abilities, and effective communication help ensure precise implementation and collaboration with cross-functional teams. These skills are critical for delivering accurate data collection and actionable insights that drive business decision-making.

What are the main challenges faced by professionals in digital analytic tagging, and how can they be overcome?

One of the main challenges in digital analytic tagging is ensuring consistent and accurate implementation across various platforms and frequent site updates. Professionals often need to collaborate closely with developers, marketers, and analytics teams to keep tags organized and error-free. Managing multiple tags and adapting to rapid changes in site structure requires strong attention to detail and effective communication. Staying updated on the latest tag management tools and best practices can help overcome these challenges and ensure high data quality.

What is the difference between Digital Analytic Tagging vs Data Analyst?

AspectDigital Analytic TaggingData Analyst
Primary FocusImplementing and managing tracking tags to collect website and app dataAnalyzing data to generate insights and support decision-making
Skills RequiredKnowledge of tagging tools (e.g., Google Tag Manager), HTML, JavaScriptStatistical analysis, data visualization, SQL, Excel
Work EnvironmentDigital marketing teams, web development teamsBusiness intelligence, data science teams
CertificationsGoogle Analytics, Tag Management certificationsData analysis certifications (e.g., Microsoft, SAS)

Digital Analytic Tagging primarily involves implementing tracking tags to collect data, while Data Analysts focus on analyzing that data to derive insights. Both roles often collaborate but serve different functions within data-driven projects.

What is digital analytic tagging?

Digital analytic tagging is the process of adding code snippets, known as tags, to a website or app to collect data about user interactions. These tags help track behaviors such as clicks, page views, and conversions, enabling businesses to analyze how users engage with their digital properties. The data collected through tagging is essential for making informed marketing and product decisions, optimizing user experience, and measuring the effectiveness of online campaigns.
More about Digital Analytic Tagging jobs
What cities are hiring for Digital Analytic Tagging jobs? Cities with the most Digital Analytic Tagging job openings:
What states have the most Digital Analytic Tagging jobs? States with the most job openings for Digital Analytic Tagging jobs include:
What job categories do people searching Digital Analytic Tagging jobs look for? The top searched job categories for Digital Analytic Tagging jobs are:
Digital Analytic Tagging jobs near you
Infographic showing various Digital Analytic Tagging job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.

Digital Analytics & Tagging Consultant

Shrive Technologies LLC

San Antonio, TX • On-site

Other

Posted 4 days ago

Job description

Must have skill: SQL, Tableau, Adobe Analytics, GTM, Digital tagging & Instrumentation, Customer Journey & Funnel Analytics.
Job Description: We are seeking for a Digital Analytics & Tagging Analyst to support enterprise digital measurement, analytics, and customer experience initiatives across web and mobile platforms. This role combines expertise in digital tagging implementation with data analytics and business insights generation, enabling accurate measurement of customer journeys, and digital engagement.
The ideal candidate will work closely with Digital Product Managers, Business Stakeholders, Marketing, Data Science, Engineering, and Analytics teams to define tracking requirements, implement analytics solutions, ensure data quality, and deliver actionable business insights. The role requires strong experience in digital analytics platforms, tag management systems, data governance, reporting, and advanced data analysis techniques. 
Key Responsibilities
Design, implement, and maintain digital analytics tracking across web and mobile applications.
Develop and manage tagging solutions using:  Adobe Analytics, Adobe Launch (AEP Launch), Google Tag Manager (GTM)
Create and maintain Solution Design Documents (SDDs), tagging specifications, and measurement frameworks.
Define and implement tracking for customer journeys, digital interactions, acquisition funnels, campaigns, and conversion events.
Partner with development teams to ensure accurate deployment of analytics requirements.
Analyze digital behavioral data to identify trends, opportunities, and business insights.
Translate business questions into data-driven analyses and recommendations.
Perform customer journey, conversion funnel, engagement, and channel performance analysis.
Develop KPI dashboards and executive scorecards using tableau
Support A/B testing, experimentation, and optimization initiatives.
Present findings and recommendations to leadership and business stakeholders.
Monitor data quality and identify tracking discrepancies.
Collaborate with Data Scientists and Business Analysts to enable advanced analytics and predictive modeling use cases.
Ensure alignment between digital metrics and enterprise KPIs.
Required Skills & Qualifications
Strong Digital Analytics and tagging skills - Adobe Analytics, Adobe Experience Platform Launch, Google Tag Manager (GTM), Adobe Workspace, Google Analytics / GA4
Experience with dotcom and mobile app analytics (iOS and Android).
Experience in SQL and data analysis techniques.
Knowledge of Adobe Target and personalization strategies.
Experience with Tableau or Power BI reporting platforms.
Experience implementing digital measurement solutions.
Familiarity with customer journey analytics and digital funnel analysis.
5+ years of experience in Digital Analytics, Web Analytics, Data Analytics, or Digital Measurement.
3+ years of hands-on experience with digital tagging and analytics implementations.

Apply