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Digital Analytic Tagging Jobs (NOW HIRING)

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement ...

Nuuly

Nuuly Digital Analyst, Acquisition

Philadelphia, PA · On-site

$90K - $107K/yr

The Product & Digital Analytics team specifically measures on-site and in-app behavior, partners with engineering and product management to govern GA4 tagging, and provides the measurement ...

National University System

Senior Digital Analyst

$62K - $84K/yr

Maintain tagging standards, data structures, and documentation to support reliable reporting for UX ... in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel ...

Belk

Digital Analyst - Adobe Analytics (Hybrid)

Charlotte, NC · Hybrid

$96K - $113K/yr

The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies ... Understanding the tagging and mapping process of IT management systems and how data for the tags ...

Belk

Digital Analyst - Adobe Analytics (Hybrid)

Charlotte, NC · Hybrid

$92K - $109K/yr

The Digital Analyst manages the daily work activities for the Digital Analytics team. Applies ... Understanding the tagging and mapping process of IT management systems and how data for the tags ...

Outbox

Manager of Digital Analytics

Los Angeles, CA · On-site

The Outbox AXS group is looking for a Manager of Digital Analytics to develop and evolve the ... Build policies and process around tracking, product tagging, analytics, and reporting. * Create ...

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All JobsDigital Analytic Tagging Jobs

Digital Analytic Tagging information

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$33K

$76.6K

$130K

How much do digital analytic tagging jobs pay per year?

As of Jul 13, 2026, the average yearly pay for digital analytic tagging in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytic Tagging Specialist, and why are they important?

Success as a Digital Analytic Tagging Specialist requires expertise in web analytics, JavaScript, and tag management systems, often supported by a degree in computer science, marketing, or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is essential. Strong attention to detail, problem-solving abilities, and effective communication help ensure precise implementation and collaboration with cross-functional teams. These skills are critical for delivering accurate data collection and actionable insights that drive business decision-making.

What are the main challenges faced by professionals in digital analytic tagging, and how can they be overcome?

One of the main challenges in digital analytic tagging is ensuring consistent and accurate implementation across various platforms and frequent site updates. Professionals often need to collaborate closely with developers, marketers, and analytics teams to keep tags organized and error-free. Managing multiple tags and adapting to rapid changes in site structure requires strong attention to detail and effective communication. Staying updated on the latest tag management tools and best practices can help overcome these challenges and ensure high data quality.

What is the difference between Digital Analytic Tagging vs Data Analyst?

AspectDigital Analytic TaggingData Analyst
Primary FocusImplementing and managing tracking tags to collect website and app dataAnalyzing data to generate insights and support decision-making
Skills RequiredKnowledge of tagging tools (e.g., Google Tag Manager), HTML, JavaScriptStatistical analysis, data visualization, SQL, Excel
Work EnvironmentDigital marketing teams, web development teamsBusiness intelligence, data science teams
CertificationsGoogle Analytics, Tag Management certificationsData analysis certifications (e.g., Microsoft, SAS)

Digital Analytic Tagging primarily involves implementing tracking tags to collect data, while Data Analysts focus on analyzing that data to derive insights. Both roles often collaborate but serve different functions within data-driven projects.

What is digital analytic tagging?

Digital analytic tagging is the process of adding code snippets, known as tags, to a website or app to collect data about user interactions. These tags help track behaviors such as clicks, page views, and conversions, enabling businesses to analyze how users engage with their digital properties. The data collected through tagging is essential for making informed marketing and product decisions, optimizing user experience, and measuring the effectiveness of online campaigns.
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What cities are hiring for Digital Analytic Tagging jobs? Cities with the most Digital Analytic Tagging job openings:
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What job categories do people searching Digital Analytic Tagging jobs look for? The top searched job categories for Digital Analytic Tagging jobs are:
Digital Analytic Tagging jobs near you
Infographic showing various Digital Analytic Tagging job openings in the United States as of July 2026, with employment types broken down into 3% Locum Tenens, 1% As Needed, 85% Full Time, 9% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.
Director of Digital Product Analytics

Director of Digital Product Analytics

MGM Resorts International

Las Vegas, NV • On-site

Full-time

Re-posted 3 days ago

MGM Resorts rating

7.1

Company rating: 7.1 out of 10

Based on 149 frontline employees who took The Breakroom Quiz

10th of 50 rated entertainment

Job description

Las Vegas, Nevada
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Director of Digital Product Analytics is responsible for owning and advancing analytics across MGM Resorts' digital products, including web, mobile app, digital booking and eCommerce flows, digital check-in, digital key, chat bots, loyalty experiences, and other customer-facing digital capabilities. This role is accountable for translating customer interactions across digital touchpoints into actionable insights that improve product adoption, reduce friction, increase conversion, and drive digital revenue.
This leader will oversee both the measurement foundation (tagging, data structure, governance, and tooling) and the insight generation required to understand how customers engage with MGM's digital ecosystem. The Director leads a team of digital and product analysts while remaining hands-on, applying strong technical skills and deep digital analytics expertise to complex business problems.
THE DAY-TO-DAY:
  • Own digital product analytics across MGM's web, app, and emerging digital experiences, including booking and eCommerce flows, product and property pages, loyalty enrollment and account management, digital check-in and digital key usage, app installs and engagement, and other self-service customer journeys; identify friction points, drop-offs, and behavioral patterns that impact conversion, usage, and customer satisfaction.
  • Lead and execute deep, hands-on analysis using digital analytics tools and raw data, leveraging platforms such as Adobe Analytics and related technologies while also directly querying data using SQL, Python, or similar languages to analyze large, complex datasets; translate findings into clear insights and recommendations for product, technology, and business partners.
  • Own the digital analytics instrumentation and data foundation, including tagging strategy and implementation for web and app experiences, event and data layer design, validation and QA processes, and ongoing data quality monitoring; ensure analytics data is reliable, scalable, and structured to support downstream reporting, experimentation, and data ingestion into enterprise data platforms.
  • Partner closely with Product, Technology, Data, and MarTech teams to design and evolve the digital analytics architecture, including analytics tool administration, data governance standards, identity considerations, and integrations with data warehouses and other analytics tools; influence platform and tooling decisions as digital products and customer needs evolve.
  • Establish and lead a robust digital experimentation and optimization capability, partnering with product and UX teams to develop hypotheses, define success metrics, ensure proper tracking and measurement for A/B and multivariate tests, analyze results, and create a repeatable learning loop
  • Evaluate and apply AI-enabled analytics and experimentation approaches (e.g., advanced behavioral analysis, anomaly detection, predictive insights, and automation) to accelerate learning, improve decision-making, and scale optimization across digital products.
  • Develop a deep understanding of customer segments and interaction patterns across digital touchpoints, differentiating how various customer types engage with MGM's digital products; collaborate with product leaders, marketing, and customer teams to identify opportunities to increase digital adoption, improve conversion, grow digital revenue, and reduce customer friction.
  • Lead, mentor, and grow a team of digital and product analytics professionals, setting clear expectations for technical rigor, analytical depth, and business impact. Balance strategic leadership with hands-on contribution, ensuring the team delivers high-quality analysis, clear storytelling, and trusted insights that drive product and customer experience decisions.

THE IDEAL CANDIDATE:
  • The ideal candidate brings 7+ years of prior relevant experience in digital, product, or analytics roles, with a strong track record of improving business performance through data-driven insights and optimization. They have experience leading and developing analytics teams, setting analytical standards, prioritizing initiatives, and balancing hands-on execution with strategic leadership.
  • This individual demonstrates strong technical expertise in SQL and Python, along with experience working in modern data platforms such as Azure Databricks or similar environments. They possess deep knowledge of digital analytics tools (e.g., Adobe Analytics, Adobe Launch, Google Tag Manager) and have proven experience analyzing web and mobile behavior, including funnels, conversion, engagement, and customer journeys.
  • The ideal candidate has experience designing and analyzing A/B tests, establishing measurement strategies, and ensuring strong tagging, data quality, and analytics governance practices. They effectively communicate insights through visualization tools such as Tableau or Power BI and translate analysis into actionable business recommendations.
  • With strong analytical and financial acumen, this strategic leader leverages emerging analytics and AI-driven approaches to enhance experimentation, insight generation, and digital performance.

THE PERKS & BENEFITS:
  • Wellness incentive programs to help you stay healthy physically and mentally
  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
  • Free meals in our employee dining room
  • Free parking on and off shift
  • Health & Income Protection benefits (for eligible employees)
  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12886
Are you ready to JOIN THE SHOW? Apply today!

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About MGM Resorts

Sourced by ZipRecruiter

MGM Resorts International (NYSE: MGM) is an S&P 500® global gaming and entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 31 unique hotel and gaming destinations globally, including some of the most recognizable resort brands in the industry. The Company's 50/50 venture, BetMGM, LLC, offers U.S. sports betting and online gaming through market-leading brands, including BetMGM and partypoker, and the Company's subsidiary, LeoVegas AB, offers sports betting and online gaming through market-leading brands in several jurisdictions throughout Europe. The Company is currently pursuing targeted expansion in Asia through the integrated resort opportunity in Japan. Through its “Focused on What Matters: Embracing Humanity and Protecting the Planet” philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make a bigger difference in the lives of its employees, guests, and in the communities where it operates. The global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®

Industry

Hospitality services

Company size

10,000+ Employees

Headquarters location

Paradise, NV, US

Year founded

1962

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