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Digital Analytic Tagging Jobs in Georgia (NOW HIRING)

The Digital Media Buyer will be hands-on-keyboard in social platforms responsible for executing and ... analysis and visualization tools, and experience with social media tracking and tagging (e.g ...

The Digital Media Buyer will be hands-on-keyboard in social platforms responsible for executing and ... analysis and visualization tools, and experience with social media tracking and tagging (e.g ...

As part of the Digital Experience Team, the Analyst, Web Production will help bring partner ... Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) to support tagging ...

As part of the Digital Experience Team, the Analyst, Web Production will help bring partner ... Experience with web analytics tools (e.g., Adobe Analytics, Google Analytics) to support tagging ...

Analyze full-funnel performance across all digital and print channels * Leverage Google Analytics ... Maintain tagging frameworks using Google Tag Manager (GTM), ensuring clean event tracking, UTM ...

Analyze full-funnel performance across all digital and print channels * Leverage Google Analytics ... Maintain tagging frameworks using Google Tag Manager (GTM), ensuring clean event tracking, UTM ...

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Digital Analytic Tagging information

What is digital analytic tagging?

Digital analytic tagging is the process of adding code snippets, known as tags, to a website or app to collect data about user interactions. These tags help track behaviors such as clicks, page views, and conversions, enabling businesses to analyze how users engage with their digital properties. The data collected through tagging is essential for making informed marketing and product decisions, optimizing user experience, and measuring the effectiveness of online campaigns.

What are the key skills and qualifications needed to thrive as a digital analytic tagging specialist?

Success as a Digital Analytic Tagging Specialist requires expertise in web analytics, JavaScript, and tag management systems, often supported by a degree in computer science, marketing, or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is essential. Strong attention to detail, problem-solving abilities, and effective communication help ensure precise implementation and collaboration with cross-functional teams. These skills are critical for delivering accurate data collection and actionable insights that drive business decision-making.

What are the main challenges faced by professionals in digital analytic tagging, and how can they be overcome?

One of the main challenges in digital analytic tagging is ensuring consistent and accurate implementation across various platforms and frequent site updates. Professionals often need to collaborate closely with developers, marketers, and analytics teams to keep tags organized and error-free. Managing multiple tags and adapting to rapid changes in site structure requires strong attention to detail and effective communication. Staying updated on the latest tag management tools and best practices can help overcome these challenges and ensure high data quality.

What is the difference between Digital Analytic Tagging vs Data Analyst?

AspectDigital Analytic TaggingData Analyst
Primary FocusImplementing and managing tracking tags to collect website and app dataAnalyzing data to generate insights and support decision-making
Skills RequiredKnowledge of tagging tools (e.g., Google Tag Manager), HTML, JavaScriptStatistical analysis, data visualization, SQL, Excel
Work EnvironmentDigital marketing teams, web development teamsBusiness intelligence, data science teams
CertificationsGoogle Analytics, Tag Management certificationsData analysis certifications (e.g., Microsoft, SAS)

Digital Analytic Tagging primarily involves implementing tracking tags to collect data, while Data Analysts focus on analyzing that data to derive insights. Both roles often collaborate but serve different functions within data-driven projects.

What are popular job titles related to Digital Analytic Tagging jobs in Georgia?

For Digital Analytic Tagging jobs in Georgia, the most frequently searched job titles are:

What cities in Georgia are hiring for Digital Analytic Tagging jobs?

Cities in Georgia with the most Digital Analytic Tagging job openings:

Adobe Analytics Architect

Atlanta, GA • On-site

NAVA Software Solutions
IT Services • 51 - 200 employees

Full-time

This job post has expired today. Applications are no longer accepted.


Job description

NAVA Software solutions is looking for an Adobe Analytics Architect
Details:
Position: Analytics Architect - Adobe Analytics / Martech
Location: Atlanta, GA (Onsite)
Duration: 12 months
Job Description
We are seeking a hands-on Analytics Architect with deep experience in Adobe Analytics and Martech platforms to design and implement scalable digital analytics solutions.The ideal candidate has strong expertise in Adobe Experience Cloud, data architecture, tagging frameworks, and enterprise marketing technology integrations.
Responsibilities
  • Architect and implement Adobe Analytics solutions across web and mobile
  • Lead Adobe Launch / Tags and Web SDK implementations
  • Define event taxonomy, data layer architecture, and measurement frameworks
  • Design integrations between analytics, CDP, CRM, and marketing platforms
  • Support identity resolution, visitor stitching, and cross-device tracking
  • Ensure analytics data quality, governance, and compliance
  • Work closely with marketing, product, engineering, and data teams
  • Provide technical leadership and best practices guidance

Required Skills
  • Adobe Analytics
  • Adobe Launch (Tags)
  • Adobe Web SDK
  • Adobe Experience Platform (AEP)
  • JavaScript (analytics implementation)
  • Data Layer Architecture
  • Event Tracking & Taxonomy
  • Identity Management
  • Martech Integrations
  • API Integrations

Preferred Skills
  • Adobe Customer Journey Analytics (CJA)
  • CDP experience
  • Server-side tagging
  • Consent management platforms
  • Cloud platforms (AWS / GCP / Azure)
  • Retail / eCommerce analytics

Experience
  • 8+ years in Digital Analytics / Martech
  • 3+ years in Adobe Analytics architecture or lead role

NAVA Software Solutions logo

About NAVA Software Solutions

Sourced by ZipRecruiter

NAVA is a strategic partner for companies seeking to develop or customize software and products. Our team of experts leverages cutting-edge technology and deep industry knowledge to provide customized solutions that drive business success. Whether you're looking to improve your operations, increase efficiency, or bring a new product to market, NAVA has the expertise and resources to help you achieve your goals. Trust us to be your partner in software and product development.

Industry

It services

Company size

51 - 200 Employees

Headquarters location

Rocky Hill, CT, US

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