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Digital Analytic Tagging Jobs (NOW HIRING)

Adobe

Digital Employee Experience Analyst

San Jose, CA · On-site

$115K - $136K/yr

... tagging accuracy, and proper configuration across hardware, OS, and applications. • Analyze ... Adobe is a software company that provides its users with digital marketing and media solutions.

Navtech, Inc.

Web Analytics Lead

Whitehouse Station, NJ · On-site

... tagging projects in support of larger programs like campaigns and application releases Qualifications • 5-7 years of web analytics experience with digital marketing and application (customer facing ...

AutoNation

The Senior Manager manages a team of analysts, partners with tagging and engineering teams to ensure data quality and deliver executive-ready insights that inform digital optimization and business ...

M+C Saatchi Group

Digital Platform Director

Manhattan, NY · On-site

$130K - $160K/yr

Expertise in SEO, metadata, tagging, and digital analytics platforms. * Strong understanding of social media ecosystem management and digital engagement tools. * Knowledge of 508 accessibility and ...

Vans

Vans: Manager, Digital Insights

Costa Mesa, CA · On-site

$96K/yr

The Manager, Digital Insights leads the strategy, development, and activation of digital analytics ... Familiarity with analytics ecosystems, data integration, tagging, and emerging tools. * Problem ...

Vans

Vans: Manager, Digital Insights

Costa Mesa, CA · Hybrid

$96K/yr

The Manager, Digital Insights leads the strategy, development, and activation of digital analytics ... Familiarity with analytics ecosystems, data integration, tagging, and emerging tools. * Problem ...

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All JobsDigital Analytic Tagging Jobs

Digital Analytic Tagging information

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$33K

$76.6K

$130K

How much do digital analytic tagging jobs pay per year?

As of Jul 13, 2026, the average yearly pay for digital analytic tagging in the United States is $76,639.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,500.00 and $130,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Analytic Tagging Specialist, and why are they important?

Success as a Digital Analytic Tagging Specialist requires expertise in web analytics, JavaScript, and tag management systems, often supported by a degree in computer science, marketing, or a related field. Familiarity with tools like Google Tag Manager, Adobe Launch, and analytics platforms such as Google Analytics or Adobe Analytics is essential. Strong attention to detail, problem-solving abilities, and effective communication help ensure precise implementation and collaboration with cross-functional teams. These skills are critical for delivering accurate data collection and actionable insights that drive business decision-making.

What are the main challenges faced by professionals in digital analytic tagging, and how can they be overcome?

One of the main challenges in digital analytic tagging is ensuring consistent and accurate implementation across various platforms and frequent site updates. Professionals often need to collaborate closely with developers, marketers, and analytics teams to keep tags organized and error-free. Managing multiple tags and adapting to rapid changes in site structure requires strong attention to detail and effective communication. Staying updated on the latest tag management tools and best practices can help overcome these challenges and ensure high data quality.

What is the difference between Digital Analytic Tagging vs Data Analyst?

AspectDigital Analytic TaggingData Analyst
Primary FocusImplementing and managing tracking tags to collect website and app dataAnalyzing data to generate insights and support decision-making
Skills RequiredKnowledge of tagging tools (e.g., Google Tag Manager), HTML, JavaScriptStatistical analysis, data visualization, SQL, Excel
Work EnvironmentDigital marketing teams, web development teamsBusiness intelligence, data science teams
CertificationsGoogle Analytics, Tag Management certificationsData analysis certifications (e.g., Microsoft, SAS)

Digital Analytic Tagging primarily involves implementing tracking tags to collect data, while Data Analysts focus on analyzing that data to derive insights. Both roles often collaborate but serve different functions within data-driven projects.

What is digital analytic tagging?

Digital analytic tagging is the process of adding code snippets, known as tags, to a website or app to collect data about user interactions. These tags help track behaviors such as clicks, page views, and conversions, enabling businesses to analyze how users engage with their digital properties. The data collected through tagging is essential for making informed marketing and product decisions, optimizing user experience, and measuring the effectiveness of online campaigns.
More about Digital Analytic Tagging jobs
What cities are hiring for Digital Analytic Tagging jobs? Cities with the most Digital Analytic Tagging job openings:
What states have the most Digital Analytic Tagging jobs? States with the most job openings for Digital Analytic Tagging jobs include:
What job categories do people searching Digital Analytic Tagging jobs look for? The top searched job categories for Digital Analytic Tagging jobs are:
Digital Analytic Tagging jobs near you
Infographic showing various Digital Analytic Tagging job openings in the United States as of July 2026, with employment types broken down into 3% Locum Tenens, 1% As Needed, 85% Full Time, 9% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $76,639 per year, or $36.8 per hour.
Sr Product Manager, Marketing

Sr Product Manager, Marketing

Dollar General

Goodlettsville, TN • Remote

$130K/yr

Full-time

Re-posted 14 days ago

Dollar General rating

4.0

Company rating: 4.0 out of 10

Based on 4,510 frontline employees who took The Breakroom Quiz

39th of 39 rated national retailers

Job description

Work Where You Matter
At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview

The Senior Product Manager, Marketing/Digital Products, will define and deliver high-impact capabilities that power marketing enablement, digital analytics, and personalized customer experiences across app, web, and marketing channels. This role will lead the strategy and execution of platforms that enable campaign orchestration, actionable insights, and real-time personalization.

This role requires a blend of product strategy, data fluency, and cross-functional leadership to drive measurable business outcomes. This position will serve as a key connector between Marketing, Engineering, Data, and UX teams to ensure our ecosystem is optimized for growth, engagement, and efficiency.

Additionally, this role will effectively organize resources appropriately to achieve business outcomes and impact change across the digital ecosystem. 


Job Details

Product Strategy & Roadmap

  • Define product vision and roadmap for marketing support tools, content management systems, digital analytics, and personalization capabilities
  • Align roadmap with business goals across marketing, digital, and customer experience
  • Establish success metrics tied to campaign performance, engagement, and conversion

Marketing Enablement & Personalization

  • Build and enhance capabilities for campaign management, segmentation, targeting, and omnichannel activation
  • Drive personalization strategies across app, website, email, and paid/owned channels
  • Partner with marketing teams to improve campaign velocity, targeting precision, and ROI

Analytics & Data Product Ownership

  • Own strategy for event tracking, tagging, and analytics frameworks across app and web
  • Ensure accurate collection and accessibility of customer behavior data and digital interactions
  • Partner with data teams to deliver reporting, dashboards, and insights that inform decision-making

Performance Optimization & Experimentation

  • Leverage A/B testing and experimentation frameworks to optimize personalization and campaigns
  • Continuously improve tools and workflows based on performance data and user insights

Cross-Functional Execution & Communication

  • Collaborate across Marketing, Engineering, Data, and external partners to deliver initiatives § Manage scope, priorities, and stakeholder expectations across multiple initiatives § Present product strategy, insights, and performance to senior leadership 

Qualifications

• Strong ability to define and communicate product strategy across marketing, analytics, and personalization domains
• Experience building and managing product roadmaps for data-driven and customer-facing platforms
• Deep understanding of digital analytics (event tracking, tagging, KPIs)
• Experience with marketing technology ecosystems (CMS, CDP, DAM, marketing automation, analytics tools)
• Proven ability to translate complex marketing and data needs into scalable product solutions
• Strong cross-functional leadership and stakeholder management skills
• Data-driven mindset with ability to derive insights and drive action
• Excellent communication, influencing, and executive presentation skills
• Ability to operate in fast-paced, evolving environments with competing priorities

Requirements/Experience Must Haves: 

• BA/BS degree required or equivalent experience
• 7+ years of product management experience; experience in marketing platforms, analytics, or personalization required
• Strong experience with digital analytics, tagging frameworks, and user behavior tracking
• Familiarity with tools such as Adobe Analytics, Google Analytics, CDPs, marketing automation platforms, or similar
• Experience working with cross-functional Agile teams
• Strong analytical and data skills; SQL or similar experience preferred
• Experience building or scaling personalization or segmentation capabilities strongly preferred
• Retail or digital commerce experience preferred

This is a remote role. Compensation is $130,000

Qualifications:

• Strong ability to define and communicate product strategy across marketing, analytics, and personalization domains
• Experience building and managing product roadmaps for data-driven and customer-facing platforms
• Deep understanding of digital analytics (event tracking, tagging, KPIs)
• Experience with marketing technology ecosystems (CMS, CDP, DAM, marketing automation, analytics tools)
• Proven ability to translate complex marketing and data needs into scalable product solutions
• Strong cross-functional leadership and stakeholder management skills
• Data-driven mindset with ability to derive insights and drive action
• Excellent communication, influencing, and executive presentation skills
• Ability to operate in fast-paced, evolving environments with competing priorities

Requirements/Experience Must Haves: 

• BA/BS degree required or equivalent experience
• 7+ years of product management experience; experience in marketing platforms, analytics, or personalization required
• Strong experience with digital analytics, tagging frameworks, and user behavior tracking
• Familiarity with tools such as Adobe Analytics, Google Analytics, CDPs, marketing automation platforms, or similar
• Experience working with cross-functional Agile teams
• Strong analytical and data skills; SQL or similar experience preferred
• Experience building or scaling personalization or segmentation capabilities strongly preferred
• Retail or digital commerce experience preferred

This is a remote role. Compensation is $130,000

Education:UNAVAILABLEEmployment Type: FULL_TIME

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About Dollar General

Sourced by ZipRecruiter

What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Goodlettsville, TN, US

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