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Digital Advertising Specialist Jobs (NOW HIRING)

Salzman Group Inc

Digital Advertising Specialist

Rochester, NY · On-site

$60K - $75K/yr

  • Medical

  • Dental

  • Retirement

  • PTO

The Digital Advertising Specialist is a positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow.

Salzman Group Inc

Digital Advertising Specialist

Rochester, NY · On-site

$60K - $75K/yr

  • Medical

  • Dental

  • Retirement

  • PTO

The Digital Advertising Specialist is a positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow.

Rumpke

Digital Advertising Specialist

Cincinnati, OH · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Digital Advertising Specialist will work closely with the Sr. Digital Marketing Manager, this individual will take meaningful ownership of Rumpke's paid media operation, driving execution and ...

Whole Latte Love

Digital Advertising Specialist

Rochester, NY · On-site

$60K - $75K/yr

  • Medical

  • Dental

  • Retirement

  • PTO

The Digital Advertising Specialist is a positive, detail-oriented, organized individual who is experienced, self-motivated, and able to switch directions quickly while keeping pace with our workflow.

Campaignium

Digital Advertising Specialist

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Description Are you a results-driven professional with a passion for digital marketing and advertising? We're looking for an Advertising Specialist to join our dynamic team! In this role, you'll ...

Campaignium LLC

Digital Advertising Specialist

Springfield, MO · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Job Type Full-time Description Are you a results-driven professional with a passion for digital marketing and advertising? We're looking for an Advertising Specialist to join our dynamic team! In ...

Global Overview

Digital Advertising Specialist II

$68K - $92K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

POSITION OVERVIEW As a Digital Advertising Specialist II your main responsibility is to develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other ...

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All JobsDigital Advertising Specialist Jobs

Digital Advertising Specialist information

See salary details

$34K

$95.7K

$399.5K

How much do digital advertising specialist jobs pay per year?

As of Aug 14, 2026, the average yearly pay for digital advertising specialist in the United States is $95,671.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What does a digital advertising specialist do?

A Digital Advertising Specialist is responsible for creating, managing, and optimizing online advertising campaigns across various digital platforms, such as Google Ads, Facebook, and Instagram. Their main goal is to attract potential customers, drive website traffic, and increase conversions for businesses. They analyze campaign performance, adjust strategies based on data, and stay updated on the latest digital marketing trends to ensure maximum return on investment. This role often requires strong analytical skills and a deep understanding of digital marketing tools and platforms.

What does a digital advertising specialist do?

A digital advertising specialist helps to create and coordinate advertising campaigns for clients. Their duties and responsibilities include discussing the goals and needs for a specific campaign, designing ads to meet these goals, and placing targeted consumer ads on search engines, social media, or other digital platforms. Additional duties are to optimize strategies and implement different versions for different markets based on performance analysis. Many people in this position have a bachelor’s degree and begin in copywriting or content creation, where they gain experience and learn about SEO and other search optimization methods.

What is the difference between Digital Advertising Specialist vs Social Media Manager?

AspectDigital Advertising SpecialistSocial Media Manager
Primary FocusCreating and managing paid digital ad campaigns across platforms like Google, Facebook, and display networksManaging organic social media content, community engagement, and brand presence on social platforms
Required SkillsPaid advertising, analytics, PPC, SEM, ad platform managementContent creation, community management, social strategy, engagement
Work EnvironmentDigital marketing teams, advertising agencies, in-house marketing departmentsMarketing teams, social media agencies, brand teams
Common CertificationsGoogle Ads Certification, Facebook BlueprintHootsuite Certification, social media marketing certifications

While both roles focus on digital marketing, the Digital Advertising Specialist primarily manages paid ad campaigns to drive traffic and conversions, whereas the Social Media Manager focuses on organic content and community engagement. Both roles often collaborate but serve different strategic purposes within digital marketing efforts.

What are some common challenges faced by digital advertising specialists and how can they be managed?

Digital Advertising Specialists often encounter challenges such as keeping up with rapidly changing ad platforms, managing multiple campaigns simultaneously, and optimizing campaigns to achieve the best ROI within budget constraints. Staying informed through continuous learning and industry updates helps address platform changes, while strong organizational skills and the use of campaign management tools streamline workflow. Regular data analysis and A/B testing are essential strategies for ongoing optimization and overcoming performance plateaus.

What are the key skills and qualifications needed to thrive as a digital advertising specialist, and why are they important?

To thrive as a Digital Advertising Specialist, you need expertise in campaign strategy, analytics, and digital marketing principles, often backed by a degree in marketing or a related field. Familiarity with platforms like Google Ads, Facebook Ads Manager, and certifications such as Google Ads or Facebook Blueprint are typically required. Strong analytical thinking, creativity, and communication skills help you optimize campaigns and collaborate with teams. These skills ensure effective ad performance, maximize ROI, and keep campaigns aligned with business goals in a competitive digital landscape.
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Digital Advertising Specialist jobs near you
Infographic showing various Digital Advertising Specialist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 11% Part Time, 1% Temporary, and 4% Contract. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $95,671 per year, or $46 per hour.

Digital Advertising Specialist

Law Offices of Spar and Bernstein PC

Manhattan, NY

Full-time

Posted 23 days ago

Job description

The Law Offices of Spar & Bernstein, a high-volume and fast-paced law firm, is seeking a creative, analytical, and performance-driven Digital Advertising Specialist to join our marketing department. This role will build and manage digital campaigns that generate qualified leads, strengthen brand visibility, and support continued growth for the Firm.

Position Overview:

The Digital Advertising Specialist is responsible for planning, executing, and optimizing paid campaigns across search, social, video, and display platforms. This role manages campaign structure, targeting, budgets, testing, tracking, and reporting while collaborating with the marketing, creative, and intake teams to improve performance and lead quality.

Responsibilities:

  • Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms as applicable.
  • Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals based on business objectives.
  • Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
  • Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
  • Collaborate with the Marketing Director and creative team to develop accurate, compelling, and platform-appropriate advertising content.
  • Maintain conversion tracking, pixels, tags, UTMs, and attribution standards in coordination with technical resources.
  • Prepare performance reports and translate campaign data into clear findings, recommendations, and next steps.
  • Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
  • Stay current on platform updates, advertising trends, and compliance requirements.

Qualifications:

  • 4+ years of experience in digital advertising, preferably in an agency setting.
  • Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
  • Demonstrated experience managing Google Ads and Meta Ads; experience with YouTube, display, Reddit, Twitter/X, or DSPs is preferred.
  • Strong knowledge of paid search, paid social, targeting, bidding, budget management, testing, and conversion optimization.
  • Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
  • Strong analytical, copywriting, organizational, and project-management skills.
  • Google Ads, Meta, analytics, or other relevant platform certifications are appreciated.
  • Experience in the legal industry or other professional services is a plus.


Please be prepared to provide examples of previous advertising campaigns, including your role, platforms managed, and performance results.

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