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Advertising Analyst Jobs (NOW HIRING)

VTG

Advertising Marketing Analyst

Fredericksburg, VA · On-site

$120K - $170K/yr

Overview VTG is seeking a Advertising Marketing Analyst to support projects contributing considerably toward closing the intercept capability gap for state and local law enforcement agencies. This ...

VTG

Advertising Marketing Analyst

Fredericksburg, VA · On-site

$120K - $170K/yr

Overview VTG is seeking a Advertising Marketing Analyst to support projects contributing considerably toward closing the intercept capability gap for state and local law enforcement agencies. This ...

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Advertising Analyst information

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How much do advertising analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for advertising analyst in the United States is $60,547.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $67,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an advertising analyst?

To thrive as an Advertising Analyst, you need strong analytical skills, a solid understanding of marketing principles, and a relevant degree such as marketing, business, or statistics. Familiarity with digital analytics tools like Google Analytics, ad platforms (Facebook Ads, Google Ads), and data visualization software is typically required. Strong communication, attention to detail, and problem-solving abilities help you interpret data and provide actionable insights to stakeholders. These skills are crucial for optimizing advertising strategies, ensuring effective campaign performance, and driving business growth.

How does an advertising analyst typically collaborate with other teams to optimize campaign performance?

An Advertising Analyst works closely with marketing, creative, and sales teams to ensure advertising campaigns meet business objectives. They provide data-driven insights and performance reports that help shape campaign strategies and creative direction. Regular meetings and cross-functional reviews are common, enabling analysts to share findings and recommend adjustments for better results. This collaborative approach ensures campaigns are continuously optimized based on real-time analytics and feedback.

What is the difference between Advertising Analyst vs Media Planner?

AspectAdvertising AnalystMedia Planner
Required CredentialsBachelor's in Marketing, Advertising, or related field; often certifications in analytics toolsBachelor's in Marketing, Advertising, or related field; certifications in media planning or digital tools
Work EnvironmentData analysis, reporting, and strategy development in office settingsCampaign planning, media buying, and client coordination in agency or corporate settings
Employer & Industry UsageAdvertising agencies, marketing departments, media companiesAdvertising agencies, media buying firms, marketing departments

Advertising Analysts focus on analyzing data to optimize advertising campaigns, while Media Planners develop strategies to select the best media channels. Both roles require marketing knowledge and often overlap in campaign development, but Advertising Analysts are more data-driven, whereas Media Planners focus on media strategy and placement.

Do advertising analysts make a lot of money?

Advertising analysts typically earn a median salary that varies by experience and location, with entry-level positions starting around $45,000 annually and experienced analysts earning over $80,000. Salaries can increase with specialized skills in data analysis, marketing tools, and certifications, reflecting the demand for analytical expertise in advertising campaigns.

Is advertising a high paying job?

Advertising analysts often earn competitive salaries that vary based on experience, location, and company size. Entry-level positions typically have lower pay, while experienced analysts or those in senior roles can earn higher wages, especially with specialized skills or certifications. Overall, advertising can be a well-paying career, but salaries depend on multiple factors.

What does an advertising analyst do?

An advertising analyst evaluates the effectiveness of advertising campaigns by analyzing data such as reach, engagement, and conversion rates. They use tools like Excel, analytics software, and marketing platforms to identify trends, optimize strategies, and improve return on investment for advertising efforts.
More about Advertising Analyst jobs

Who are the top companies hiring for Advertising Analyst jobs?

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What states have the most Advertising Analyst jobs?

States with the most job openings for Advertising Analyst jobs include:

What are popular job titles related to Advertising Analyst jobs?

For Advertising Analyst jobs, the most frequently searched job titles are:

Advertising Analyst jobs near you
Infographic showing various Advertising Analyst job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 5% Part Time, and 6% Contract. Highlights an 80% Physical, 9% Hybrid, and 11% Remote job distribution, with an average salary of $60,547 per year, or $29.1 per hour.

Advertising Marketing Analyst

VTG

Fredericksburg, VA • On-site

$120K - $170K/yr

Full-time

Re-posted 18 days ago

Job description

Overview
VTG is seeking a Advertising Marketing Analyst to support projects contributing considerably toward closing the intercept capability gap for state and local law enforcement agencies. This role is 100% onsite in Fredericksburg, VA.
What will you do?
  • The candidate must possess strong knowledge of digital marketing strategies, brand promotion, and public relations techniques, as well as an understanding of federal, state, and local law enforcement audiences.
  • The individual will be responsible for developing and executing marketing campaigns, producing promotional materials, and managing communications with law enforcement agencies and industry providers to increase awareness of NDCAC's tools and resources.
  • Experience in customer engagement, content creation, and the use of email marketing, social media, and traditional media channels is essential.
  • The candidate must be capable of identifying advertising opportunities, selecting appropriate medium for messaging, tracking performance metrics, and adjusting strategies to optimize outreach. Must have excellent writing skills and practical experience in a law enforcement environment.

Do you have what it takes?
  • Must be a US Citizen with a Top Secret clearance.
  • Bachelor's degree in marketing, communications, or a related field, with at least three (3) years of applicable professional experience in advertising, marketing, or communications.

VTG's estimated starting pay range is $120,000-$170,000 annually, which is a general guideline for the geographic location. When extending an offer, VTG also considers work experience, education, skill level, market considerations and may possibly include contractual requirements which may cause an offer to fall outside of this range.

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