Content Coordinator (U.S. Based, remote)

Role Overview:

SimpleTiger is looking for a new Content Marketer to join the team and fill our “Content Coordinator” position!

As a pivotal member of a small but growing Content Marketing team at our boutique SEO agency, the Content Coordinator will play a critical role in providing exceptional service to our clients while also helping scale and refine our operational processes. 

This role involves managing digital content across various platforms, including conducting keyword research, coordinating graphic design projects, building content calendars, and uploading and optimizing content for SimpleTiger’s blog. You will work closely with the Head of Content and other content team members to ensure a cohesive and effective content strategy.

Effective communication is crucial in this role, requiring proficiency in both written and verbal forms. You will frequently interact with clients through text (Slack) and calls (Zoom), facilitating a seamless flow of information both within our team and externally with clients.

Responsibilities & expectations of this role:

• Content Keyword Research: Comprehensive keyword research is conducted at the start of a project using ahrefs to identify opportunities for new educational content (blog posts, guides) and optimizations to the clients’ existing content. Keyword research refreshes will also be conducted quarterly for each client. 
• Content Calendars: Build and maintain client content calendars using established Standard Operating Procedures (SOPs) based on an approved list of keywords, ensuring alignment with client goals and SEO strategies.
• Content Audits: Regularly review existing content on client websites to assess relevance, effectiveness, and SEO performance. Suggest updates or rewrites to improve engagement and search rankings.
• Competitor Analysis: Help perform regular competitor analyses to understand content gaps, keyword opportunities, and effective strategies in the industry. Summarize findings to inform content strategy adjustments.
• Graphic Design Coordination: Act as the liaison between the content team and graphic designers to manage the flow of custom images and designs for clients. Oversee the process from concept to final approval and maintain a log to track progress and deadlines.
• Proofreading and Editing: Provide additional support by proofreading and editing content created by other team members to ensure clarity, grammatical accuracy, and alignment with the agency’s style guide.
• Content Management and Publication: Upload and configure blog posts, images, and videos to SimpleTiger’s Content Management System (CMS), ensuring all content is accurate and error-free before publishing.
• Organization of Client Content Folders: Organize and clean up client content folders, ensuring all file names follow the established naming procedures to maintain consistency and ease of access.
• Document Template Creation: Create and maintain document templates for use by other content team members, facilitating uniformity and efficiency in content production and documentation.

Must-haves for this role:

• SEO Knowledge: Essential for this role; you should possess a foundational understanding of SEO that can be enhanced through our training and processes.
• Communication and Interpersonal Skills: As a service-based company, excellent communication and interpersonal skills are critical, especially for effectively interacting with clients and team members.
• Self-Motivation and Organization: Crucial in our remote work environment, you must be proactive, self-motivated, and well-organized. These qualities are key to managing tasks efficiently and meeting deadlines without direct supervision.
• Writing and Editing Skills: A strong ability to self-edit and produce high-quality written content is required.
• Research Skills: Quick and thorough research skills are necessary to understand clients' businesses deeply, enabling you to empathize with and attract their target customers.
• Team Collaboration: Ability to work effectively as part of a team striving towards enhancing client site performance and content quality.
• Positive Attitude and Eagerness to Learn: We value a positive outlook and a desire for continual learning and self-improvement, as these qualities enhance both workplace atmosphere and client satisfaction.
• Time Zone Compatibility: Must be based in the US with availability to align with PST to EST time zones for client and team interactions, as our operations and clientele are primarily US-based.

Nice-to-haves for this role:

• Copywriting and Content Editing Experience: Previous experience in copywriting, particularly with SaaS or B2B companies in an agency, freelance, or in-house capacity, is highly valuable.
• System Efficiency and Innovation: The ability to utilize systems effectively while continuously seeking ways to enhance their efficiency and output quality.
• Eagerness to Grow: A strong desire to deepen your understanding of our industry and excel in your role within the company.
• Versatility in Thinking: The ability to alternate between data-driven and creative mindsets, applying analytical insights to develop creative solutions for clients.
• Data Management Skills: Proficiency in data visualization, organization, and communication.
• Proficiency with Digital Tools: Experience with tools such as Slack, Monday, Toggl, Google Analytics, Google Sheets, Ahrefs, SurferSEO, Grammarly, and other project management or data organization tools used by our team.

Compensation & Benefits:

• 100% Remote Work Environment
• Results Only Work Environment
• Flexible working hours/vacations
• Computer provided for all team members
• All typical US holidays observed with full paid time off
• Health Insurance is provided through the JustWorks HR platform (AETNA)
• 401(k) through Guideline
• Coworking Space Stipend
• Office Supply Allowance

About SimpleTiger:

SimpleTiger is a growing team of expert marketers primarily specializing in SEO and content marketing specifically focused on SaaS clients. We’ve worked with hundreds of SaaS clients, from seed-level and bootstrapped startups to billion-dollar valuation companies that have been acquired or gone public.

We’ve been growing steadily over the last 16 years, setting up and refining our processes to focus on quality and performance over all else.

We do simply effective marketing for the businesses we love so they can reach the customers they need to grow. We’re a 100% remote business built on the principles of a results-oriented work environment. We encourage our employees to travel and see the world or just stay comfortable where they are. We don’t mind where you’re working from or when so long as you get your deliverables handled and are able to make key meetings and client discussions/deadlines.

Our clients are almost 100% B2B SaaS companies, so it’s helpful if you have experience working with these types of clients either in an agency or freelance environment or have worked internally at one of these types of companies to understand how they work.

One of the most important things to us when looking for new talent for our team is that you embody our core values and have the same outlook on integrity that we do. Our core values (such as simplicity, effectiveness, integrity, humility, and joy) are on our website.

Powered by JazzHR

k1vaqaq4D5