Content Marketer Must-Have Resume Skills and Keywords

Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Content Marketer position? Of course continuing to gain experience working as a Content Marketer may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Content Marketer and making sure your resume reflects your experience properly.

In order to do so, you’ll want to know that both employers hiring for a Content Marketer and those who list the position of Content Marketer on their resumes predominantly feature Content Marketing and Social Media as the most common and important terms, respectively. But the list quickly begins to diverge with resumes showing Blogging, Search Engine Optimization and WordPress at positions three, four and five, while job listings show a different pattern. Do you know what you would list?

We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Content Marketer jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Content Marketer or to advance your career into beyond this role.

Employers require a broad range of skills and qualifications in their descriptions of Content Marketer positions. The top three keywords make up 39.05% of the total set of top terms. Look to the Resume Checklist below to see how Content Marketing, Social Media, and Search Engine Optimization shares stack up against the share from resumes. Collaboration, Blogging and Digital represent an additionally healthy share of the employer Content Marketer job postings with their combined total of 30.07%. At 30.88%, Editing, Calendaring, Digital Marketing, and Detail Oriented appear far less frequently, but are still a significant portion of the 10 top Content Marketer skills and requirements according to employers.

Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Content Marketer positions. The top three keywords represent 43.45% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Content Marketing, Social Media, and Blogging match up to employer job descriptions. Search Engine Optimization, WordPress, and Digital Marketing represent a very decent share of skills found on resumes for Content Marketer with 27.21% of the total. At 29.35%, Copywriting, Editing, Writer, and Google Analytics appear far less frequently, but are still a significant portion of the 10 top Content Marketer skills and qualifications found on resumes.

Here is a simple table of the top 10 skills and qualifications as listed by employers in Content Marketer job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Content Marketer on their resumes.

Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Content Marketer positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Content Marketer job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.

Employer job listings tend to list OnBoarding Management, Detail Oriented, Calendaring, Collaboration or Proofreading as requirements in Content Marketer job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Content Marketer position may help you stand out more to hiring managers.

Both employer job listings and resumes from people who’ve held the position of Content Marketer tend to always include skills and requirements found in this list. Whether you’ve only got Project Management, Innovation, Digital, Editing, Content Marketing, Search Engine Optimization, Landing Pages, Blogging, Digital Marketing, Social Media, Email Marketing, English Speaking, Content Creation, Newsletter Design, Writer or Graphic Design in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Content Marketer.

Employer job listings infrequently list Copywriting, Adobe Photoshop, WordPress, Google Analytics, MS Office or Social Media Marketing as important skills or qualifications in Content Marketer job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Content Marketer position may go unnoticed or even discounted by hiring managers.

At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Content Marketer. Get started on your journey with a new ZipRecruiter Profile today!