DIGITAL MEDIA SPECIALIST

ACA INTERNATIONAL

ACA International, the Association of Credit and Collection Professionals, provides education, business services and government affairs advocacy for companies and individuals wanting to succeed in the accounts receivable management industry. Founded in 1939, ACA offers annual memberships to debt collection companies, law firms, asset buyers, credit professionals, and vendor affiliates.

ACA offers employees a competitive benefits package including health, dental and vision coverage; life insurance; a 401(k) plan with employer contribution; short- and long-term disability plans; and more.

SUMMARY

This role supports the strategic initiatives of ACA International through management of media and digital tools. In addition, manages the quality assurance, measurement and analysis of digital strategies in support of ACA’s objectives, coordinates content updates on digital media. This includes but is not limited to ACA’s website and other digital services.

ESSENTIAL DUTIES and RESPONSIBILITIES

Liaise with Marketing, Communications, Events and Product development teams to ensure brand consistency.

Act as clearing house for digital content created by departments, managing the content to ensure it meets department standards and is in line with ACA’s strategic goals.

Edit or create videos for use on website or in marketing/social media efforts

Meet with departments regularly to review website content to determine what needs to be deleted, updated or added.

Collaborate on the daily operation of the website, including maintenance, adherence to brand and regulatory standards, ADA compliance and continuous, daily updates.

Make website changes and additions using WordPress, including adding new pages, updating the events calendar, creating campaign landing pages, and interfacing with outside vendors.

Maintain SEO performance for our keywords and pages by keeping content fresh and competitive. Optimize our pages for search engines by identifying strategic keywords that will secure our top-ranking positioning.

Act as the first point of contact for reported errors on the website. Implement fixes and/or delegate to department heads as needed.

Develop timely monthly data reports to support analysis and recommendations for each digital communication channel.

Clearly document problem areas, suggest solutions, and escalate to internal and external contacts as needed.

Stay up-to-date with digital media developments.

Work with ACA’s IT team and third-party vendors.

MINIMUM QUALIFICATIONS REQUIRED

Adobe Premiere, Illustrator, Photoshop

Microsoft Word, Outlook, Excel, and Teams

Google Drive, Docs, Sheets, and Forms

Zoom

Front-end coding skills: HTML, CSS

Familiarity with web design and content management systems

Excellent analytical and project management skills

An ability to perform under tight deadlines

Strong verbal and written communication skills

Bachelor’s degree/certificate in marketing, digital media, computer science or relevant field

ADDITIONAL PREFERRED QUALIFICATIONS

JavaScript

Qualification in/experience with web design or animation

Copywriting/Editing experience

Prior professional video experience (or willing to learn new video production skills)

LANGUAGE SKILLS

Ability to negotiate terms with various stakeholders

Ability to read, analyze and interpret common trade journals, financial reports and analytics

Ability to respond to common inquiries or complaints from customers and members

Ability to analyze, contribute and communicate the objectives of the Association’s and Department’s Strategic Plan

COMMUNICATION/TEAMWORK SKILLS

Excellent interpersonal, communication skills and problem-solving skills

Able to work effectively within the department and broader organizational staff, fostering cooperation and work cross-functionally to help define and implement solutions

Ability to deal with stressful situations in a calm and professional manner

TECHNOLOGY SKILLS

Excellent computer skills and experience with technology-based delivery mechanisms

Proficiency with Microsoft Office (Outlook, Word, PowerPoint, Excel)

Experience with Internet and Web browsers, including the ability to search for information as appropriate

Adobe Premiere, Illustrator, Photoshop

Microsoft Word, Outlook, Excel, and Teams

Google Drive, Docs, Sheets, and Forms

Zoom

Front-end coding skills: HTML, CSS

MATHEMATICAL SKILLS

Ability to apply concepts such as fractions, percentages and proportions to practical situations

Ability to develop, track and communicate budgetary information

Ability to work with spreadsheets, add and subtract, multiply and divide--proficiency in Microsoft Excel.

REASONING ABILITY

Demonstrated ability to build needs assessment and measurement into the learning design process

Ability to define problems, collect data, establish facts and draw valid conclusions

Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with abstract or concrete variables

CERTIFICATES, LICENSES, REGISTRATIONS

Bachelor’s degree/certificate in marketing, digital media, computer science or relevant field

OTHER SKILLS AND ABILITIES

Demonstrated ability to handle multiple projects simultaneously in a fast-paced environment

Ability to prioritize, delegate and follow-up effectively

Ability to focus, maintain high energy level and lead event delivery to a successful completion

PHYSICAL SKILLS AND ABILITIES

Regularly required to sit, stand or walk

Occasionally lift and/or move up to 25 pounds

Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus due to PC use

WORK ENVIRONMENT

The noise level in the work environment is usually moderate

Flexible remote environment with some in office days required

Preferred remote location in Minnesota but open to candidates with the right qualifications