Digital Media Manager

Applecart is a high growth marketing technology company based in New York City, founded in 2013. Applecart has developed a proprietary social graph platform that uses publicly available data to map over 25 billion social relationships between more than 250 million adult Americans. Applecart's platform helps major corporations, national nonprofit organizations, and high-profile political campaigns with their highest stakes marketing challenge: reaching hard-to-reach audiences of decision makers, spanning corporate executives, legislators, regulators, investors, members of the media, and more.

Quick facts about us:

• Applecart has generated over $40M in revenue and is growing 100%+ Y-o-Y
• Our senior leadership team includes two members of the 2021 Forbes 30 under 30 list for Marketing and Advertising, a former senior White House advisor, one of the earliest sales leaders at Google and Twitter, and two of the Democratic Party's most successful pollsters and strategists
• Our investors include global sports, entertainment and marketing giant Endeavor, KKR Co-Chairman and Co-CEO Henry Kravis, entrepreneur Chris Burch, a founder of Palantir, senior engineering leaders at Twitter and Yelp, past CEOs of Fortune 50 companies and a number of well-known venture capitalists. Endeavor CEO Ari Emanuel is a board member of the company.
• Our work has been featured on Morning Joe on MSNBC, Bloomberg and The Colbert Report, and in Axios, BusinessWeek, the Associated Press, Forbes, the Washington Post, and Politico, among many others.

About the Role:

As a Digital Media Manager, you will be an internal resource for the Client Services team in managing media planning and ad trafficking processes, working with external media partners, and managing junior team members.   

You will manage internal processes to maximize efficiency for advertising clients. While you wouldn't typically be client-facing, there may be the occasional situation where a digital advertising expert is needed to answer questions directly. 

The ideal candidate has experience in media planning and buying, though is not looking for a day to day hands-on role executing ad campaigns, has a passion for process improvement and has some experience with client-facing roles so that they understand what an effective presentation looks like. This person ideally has some people and/or vendor management experience, though does not need to be extensive. 

What You'll Do:

• Oversee media planning and ad trafficking processes, collaborating with external media partners and junior team members
• Act as an internal resource and support the Client Services team in sharing and codifying digital media best practices
• Manage internal processes to maximize efficiency and accuracy for advertising campaigns
• Consult with Client Services managers and strategists to build media plans
• Oversee junior team members in managing trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns
• Work with external partners to introduce new products and offerings; troubleshoot existing relationships
• Answer client questions on digital advertising as needed
• Build and optimize process for above tasks

Who You Are:

• 4 + years of experience targeting custom lists for digital advertising campaigns; putting together media plans for that purpose
• Experience with programmatic advertising, expert in social advertising
• Track record of success in past project management roles
• Experience in media planning and buying, though will not be doing day to day hands-on role execution of ad campaigns
• Passion for process improvement and experience and familiarity with client-facing  presentations and reports
• People and/or vendor management experience