Email Marketing Coordinator

Email Marketing Coordinator - SCHOOL FOR INTERNATIONAL TRAINING (SIT)

Reports to: Digital Marketing Manager

Base of Designation: Washington, D.C.

Grade: DC-3

Salary: $54,384-$61,182, based on experience and base of designation.

Overview:
School for International Training (SIT) is seeking a skilled Email Marketing Coordinator to join our team. This role requires a
deep understanding of email marketing strategies, coupled with proficiency in Salesforce and experience in orchestrating
email journeys. The ideal candidate will possess a blend of creativity and analytical skills to develop engaging email
campaigns that drive conversions and foster customer engagement.

RESPONSIBILITIES

Email Campaign Management:

• Collaborate with cross-functional teams to develop email marketing strategies aligned with
  business objectives.
• Execute end-to-end email campaigns, including campaign planning, content creation,
  segmentation, scheduling, and deployment.
• Monitor and optimize email performance metrics (open rates, click-through rates, conversion
  rates) to enhance campaign effectiveness.
• Salesforce Integration:
  • Utilize Salesforce CRM platform to manage customer data, segment audiences, and
    personalize email communications.
  • Implement email automation workflows within Salesforce Marketing Cloud or similar
    platforms to streamline campaign execution.
  • Ensure data integrity and compliance with privacy regulations by adhering to best
    practices for data management within Salesforce.

Email Journey Development:

• Design and execute automated email journeys based on customer behavior, preferences, and
  lifecycle stages.
• Implement A/B testing methodologies to optimize email content, subject lines, and send times
  for maximum engagement and conversion.
• Continuously analyze and refine email journeys to improve performance and deliver
  personalized experiences.
• Reporting and Analysis:
  • Generate regular reports on email campaign performance, providing insights and
    recommendations for optimization.
  • Conduct competitive analysis and stay updated on industry trends to inform email
    marketing strategies.
  • Collaborate with stakeholders to leverage data-driven insights for strategic decision making
    and campaign refinement.
• Compliance and Best Practices:
  • Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR, by
    implementing best practices for permission-based marketing.
  • Stay informed about industry standards and best practices for email marketing, making
    recommendations for continuous improvement.

Benefits

World Learning provides a comprehensive and competitive benefits package that includes: medical, dental, vision, FSA/HRA, Life/AD&D, Short Term/Long Term Disability, EAP, Parking and Transit, 403 (b) retirement plan (when applicable) for full-time and eligible part-time employees.

For more than 90 years, World Learning Inc. is a thriving global organization made up of The Experiment in International Living, the nation's most experienced provider of international education through exchanges for high school students; School for International Training, offering accredited undergraduate study abroad programs through SIT Study Abroad and internationally focused master's degrees through SIT Graduate Institute; and World Learning, a global development and exchange nonprofit organization.

World Learning has worked to create a more sustainable, peaceful, and just world. World Learning's education, development, and exchange programs help people find their voices, connect with their communities, strengthen the institutions that form the backbone of a democratic society, and build relationships across cultures. With World Learning's support, these emerging leaders tackle critical global issues like poverty, conflict, and inequality.

The Experiment in International Living is the nation's most experienced provider of international education through exchanges for high school students. For more than 90 years, The Experiment has empowered young people to step off the beaten path, experience the world as a classroom, immerse themselves fully in another culture, and build the knowledge and skills needed to confront critical global issues.

School for International Training (SIT) was founded in the early 1960s as a training center for the first Peace Corps volunteers. For nearly 60 years, SIT has prepared students to be effective changemakers and global citizens through experiential education focused on the world's most critical global issues. SIT Study Abroad offers accredited summer and semester undergraduate programs in Africa, Asia and the Pacific, Europe, Latin America, and the Middle East, as well as comparative programs on multiple continents. SIT Graduate Institute offers global and hybrid certificates, master's, and doctoral degrees.

We are a globally diverse community of staff, faculty, board members, alumni, students, and participants who believe that inclusive and equitable practices are at the heart of a peaceful and just world. Each of us strives to honor diverse voices and lived experiences, examine our own biases and privileges, actively work to address inequities in our structures, and foster a community of open dialogue. We are committed to acting with accountability, transparency, reciprocity, authenticity, and empathy.

World Learning is an equal employment opportunity/affirmative action/veterans/ADA employer, committed to increasing the diversity of its workforce.