Marketing Strategist

Wise Up Creative

Austin, TX

$18 to $25 Hourly
Full-Time

Job Description

Job Title: Marketing Strategist

Overview:

We are seeking a dynamic and innovative Marketing Strategist to join our team. The ideal candidate will have a strong blend of analytical skills, creative thinking, and strategic vision to drive our marketing efforts forward. As a Marketing Strategist, you will be responsible for developing and implementing comprehensive marketing strategies to achieve our business objectives and enhance our brand presence in the market.

Key Responsibilities:

Strategic Planning: Develop and execute strategic marketing plans aligned with the company's overall objectives. Analyze market trends, customer insights, and competitive landscapes to identify opportunities for growth.
Market Research: Conduct thorough market research to understand customer needs, preferences, and behavior. Utilize data-driven insights to inform marketing strategies and campaigns.
Brand Development: Collaborate with cross-functional teams to develop and maintain a strong brand identity. Ensure brand consistency across all marketing channels and initiatives.
Campaign Management: Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional advertising. Monitor campaign performance and optimize strategies for maximum impact.
Digital Marketing: Oversee digital marketing efforts, including SEO, SEM, PPC, email marketing, and social media advertising. Stay updated on industry trends and best practices to drive continuous improvement.
Metrics and Analytics: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives. Analyze data and provide regular reports to stakeholders, identifying areas for optimization and improvement.
Budget Management: Manage marketing budgets effectively, allocating resources to maximize ROI and achieve business objectives. Monitor expenses and ensure adherence to budgetary constraints.

Qualifications:

Strong analytical skills with the ability to interpret data and draw actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
Creative thinking and problem-solving abilities.
Proficiency in marketing tools and software, such as Google Analytics, Adobe Creative Suite, and marketing automation platforms.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.