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Search Marketing Strategist Jobs (NOW HIRING)

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY · On-site

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Sosemo

Manager, Paid Search (SEM)

Manhattan, NY · On-site

$82K - $95K/yr

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... Your main goal will be to uncover new search strategies that lead to increased order volume and ...

Edible Brands

Search Marketing Manager

Atlanta, GA · On-site

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... Your main goal will be to uncover new search strategies that lead to increased order volume and ...

Graco, Inc.

Search Marketing Analyst

Rogers, MN · On-site

The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign ... What You Will Do at Graco Strategic Digital Advertising Budget Management * Manage and optimize ...

Graco

Search Marketing Analyst

Rogers, MN · Hybrid

The Search Marketing Specialist will manage and optimize our paid search and marketplace campaign ... What You Will Do at Graco Strategic Digital Advertising Budget Management * Manage and optimize ...

Ovative group

Manager, Paid Search (SEM)

Chicago, IL · Remote

Digital Marketing is a critical part of everyconsumerjourney, but many companies only measure its ... Strategy and campaign planning, integrated with allOvativeservices * Campaign tactics and ...

icreatives

Marketing Strategist

New Albany, OH

$1.5K - $10K/mo

Digital Marketing Strategist Full-Time | Work Model: Hybrid / Mondays (in person) Rest of the week ... SEO, Digital Ads, and Social Media specialists. Your Role Build and nurture strong client ...

Invisible Ventures

Marketing Strategist

Sarasota, FL · On-site

DreamLarge/ATLARGE Marketing Strategist Full Time Hybrid (Up to 3 Days) Sarasota-based preferred ... Optimize website and blog content for SEO and user engagement * Monitor analytics across social ...

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All JobsSearch Marketing Strategist Jobs

Search Marketing Strategist information

See salary details

$30.5K

$72.7K

$126K

How much do search marketing strategist jobs pay per year?

As of Jul 30, 2026, the average yearly pay for search marketing strategist in the United States is $72,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $83,500.00 per year, depending on experience, location, and employer.

What education do you need to be a search marketing strategist?

A search marketing strategist typically benefits from a bachelor's degree in marketing, advertising, communications, or a related field. Strong knowledge of SEO, SEM, analytics tools, and digital marketing strategies is essential, and certifications like Google Ads or HubSpot can enhance qualifications.

What is the difference between Search Marketing Strategist vs PPC Specialist?

AspectSearch Marketing StrategistPPC Specialist
CredentialsSEO certifications, marketing degreesGoogle Ads certification, digital marketing courses
Work EnvironmentStrategic planning, cross-team collaborationCampaign setup, optimization, daily management
Industry UsageMarketing agencies, in-house marketing teamsAdvertising agencies, digital marketing firms
Search & Comparison IntentFocuses on overall search marketing strategyFocuses on paid search campaigns and ad performance

The Search Marketing Strategist develops comprehensive search strategies, including SEO and paid campaigns, while the PPC Specialist primarily manages paid search advertising campaigns. Both roles require digital marketing knowledge, but the strategist has a broader scope, integrating SEO and SEM tactics, whereas the PPC Specialist concentrates on optimizing paid ads for immediate results.

What is a Search Marketing Strategist?

A Search Marketing Strategist is a digital marketing professional who develops and implements strategies to improve a website's visibility on search engines like Google. They use both paid (SEM/PPC) and organic (SEO) tactics to drive targeted traffic to websites, increase brand awareness, and improve conversions. Their responsibilities often include keyword research, campaign management, analytics, and staying up-to-date with search engine algorithms. The role requires strong analytical skills, creativity, and a deep understanding of online consumer behavior.

What does a search marketing strategist do?

A search marketing strategist develops and implements strategies to improve a company's visibility in search engine results through techniques like search engine optimization (SEO) and pay-per-click (PPC) advertising. They analyze data, conduct keyword research, and optimize content to increase website traffic and conversions, often using tools like Google Analytics and Google Ads. Strong analytical skills and knowledge of search engine algorithms are essential for this role.

What does a marketing strategist do?

A marketing strategist develops and implements plans to promote products or services, analyzing market trends and customer data to identify target audiences. They often use tools like analytics platforms and marketing automation software to optimize campaigns and achieve business goals.

How does a Search Marketing Strategist typically collaborate with other departments to achieve campaign goals?

A Search Marketing Strategist frequently collaborates with content creators, web developers, and analytics teams to ensure cohesive and effective campaigns. They work closely with content teams to optimize landing pages and ad copy for search intent, coordinate with developers to implement technical SEO improvements, and rely on data analysts to refine strategies based on performance metrics. This cross-functional teamwork helps align search marketing efforts with broader business objectives and ensures that campaigns are both technically sound and creatively engaging.

What are the key skills and qualifications needed to thrive as a Search Marketing Strategist, and why are they important?

To thrive as a Search Marketing Strategist, you need expertise in SEO, SEM, analytics, and a strong understanding of digital marketing principles, often backed by a relevant degree or certifications like Google Ads or Google Analytics. Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, and PPC platforms is typically required. Strategic thinking, creativity, and strong communication skills help you develop effective campaigns and collaborate with stakeholders. These skills and qualities are crucial for maximizing online visibility, driving targeted traffic, and achieving measurable business results.

How much does a search marketing strategist make?

The average salary for a search marketing strategist ranges from $50,000 to $85,000 annually, depending on experience, location, and company size. Professionals with certifications in tools like Google Ads or SEO often command higher salaries, and some roles may include performance-based bonuses.
More about Search Marketing Strategist jobs
What are the most commonly searched types of Search Marketing Strategist jobs? The most popular types of Search Marketing Strategist jobs are:
What job categories do people searching Search Marketing Strategist jobs look for? The top searched job categories for Search Marketing Strategist jobs are:
Search Marketing Strategist jobs near you
Infographic showing various Search Marketing Strategist job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $72,687 per year, or $34.9 per hour.

Search Marketing Strategist

KLAUS ROOFING SYSTEM UPSTATE NEW YO

Albany, NY • On-site

$35K - $45K/yr

Full-time

Re-posted 27 days ago

Job description

Benefits:
  • Competitive salary
  • Flexible schedule
  • Free uniforms

Benefits/Perks
  • Competitive Compensation
  • Great Work Environment
  • Career Advancement Opportunities
Job Summary
We are seeking a Search Marketing Strategist to join our team! As a Search Marketing Strategist, you will work closely with many other marketing team members to determine what our clients need and how to best execute that within search marketing. This can include creating marketing plans, writing ads, optimizing existing content, and diving deep into analytics and data to determine what is working and why. The ideal candidate has experience in marketing and sales, a deep understanding of search engines and rankings, and has a creative, inquisitive mind.  
Responsibilities 
  • Create new marketing strategies for a variety of clients and markets
  • Tweak and refine existing marketing strategies as needed to improve clickthrough and sales
  • Work closely with other marketing specialists to maintain a clear vision and understanding of each client and their needs
  • Look at data and analytics on ads and marketing campaigns, and write reports on that data and their effectiveness
Qualifications
  • Deep understanding of marketing and search engine optimization desired
  • Strong attention to detail
  • Experience running paid search campaigns
  • Knowledge of website data and analytics
  • Comfortable working independently and within a team environment

Flexible work from home options available.