Content Strategist

Is This You?

As a seasoned content strategist with enterprise-level experience, you are adept at creating and executing customer-driven, search-optimized organic content strategies across multiple channels, including websites, email, and social media. You have a data-driven approach, blended with a creative flair, to build unique strategies that engage target audiences to meet business objectives. You should possess cross-channel expertise in the digital marketing landscape, enabling effective collaboration with other activation teams to develop strong, compelling marketing programs.

What You'll Need:

• 5+ years as a content strategist or content marketing lead, or another relevant role.
• Proven background in developing successful cross-channel content strategies that improve organic growth for brands.
• Expertise in planning, writing, optimizing and repurposing content across various owned channels for B2B and B2C audiences.
• Ability to use data sources (GA4, Sprout, Salesforce) to analyze raw data into actionable insights that guide strategies.
• Basic SEO and content UX knowledge for content planning and creation.
• Experience managing client relationships, adhering to budget constraints, identifying new business opportunities, and presenting deliverables to clients.

Must-have:

• Content Strategy:
  • Experience developing and implementing comprehensive content strategies, including owned channel activations across organic social media, email, and SMS.
• Audience/Brand Alignment:
  • Analyze audience research and extract valuable insights into behaviors, preferences, and requirements, ensuring these are incorporated into the formulation of content strategies.
• Content Creation:
  • Craft engaging content across multiple formats, such as organic social posts, long-form web, interactive, and email/SMS campaigns.
• Critical Thinking:
  • Synthesize various data inputs to develop clear analyses of "what happened" and provide actionable solutions to help marketing programs meet client goals.
• Leadership Skills:
  • Independently spearhead client content marketing endeavors, showcasing leadership and project management skills.
  • Develop, motivate, and guide the performance of less-experience Social & Content team members.

What You'll Do:

• Lead digital content strategies that marry audience goals with business objectives, emphasizing content marketing initiatives to improve connections with core audiences.
• Guide the development of high-quality compelling content that incorporates brand, business goals, audience insights, personas, keywords, core messaging themes, and creative direction for a variety of clients.
• Manage client "pods" of other content subject matter experts (coordinators, specialists, writers) to ensure high-quality output (in terms of style, voice, tone across channels) and adherence to deadlines.
• Work collaboratively with business managers and cross-channel strategists (paid media, creative) to create integrated marketing strategies.
• Execute channel-specific reporting for organic content programs to inform strategic direction with data-backed insights.
• Stay up to date on industry trends within search, UX, social, market research, and other general updates and apply this information to ongoing content strategies.
• Support the ongoing evolution of our Social and Content Department by disseminating thought leadership within Red Door, our clients, and broader industry.

Preferred:

• D2C brand marketing expertise across organic/owned channels (social, email, blogs)
• Experience working with enterprise level brands.
• Proficiency integrating organic initiatives with paid strategies.
• At least 2 years in a similar agency role.

*The hiring salary range for this position will be $76,000 - 86,000 / year*

*This range may differ based on your experience and skill set, geographic location, and cost of living considerations*

*This position will have a hybrid schedule based out of our San Diego, CA headquarters*

This Is Us:

We're Red Door Interactive— a national, award-winning, full-service marketing agency. We work with mid-market and Fortune 500 companies to optimize brand and performance marketing across all channels – paid, earned, and owned. Using data, technology, and top-industry talent, we deliver meaningful brand experiences that drive more revenue for clients such as Titleist, Patagonia, Stone Brewing, Sun Bum, Bosch, among others. Beyond our tactical capabilities, Red Door's approach to client engagements allows us to solve enterprise marketers' biggest challenges around stakeholder alignment, cross-department silos, resourcing, and measurement.

What's in it for you? 

Working with us, you get a culture of learning and collaboration with professional growth and advancement opportunities. You will work as part of an engaged, respectful, knowledgeable team that values collaboration and learning.

We offer a comprehensive benefits package:

• Medical Insurance with 100% of employee premiums paid by the company
• Employer contributions to Employee Health Savings Account
• Dental Insurance
• Vision Insurance
• Three weeks of Paid Time Off that increases with tenure in addition to Ten Paid Company Holidays
• 401k Plan with competitive company match
• Supplemental insurance (accident, cancer, short term disability)
• Custom Semi-Annual Incentive Plans

And, these perks:

• Company-paid mental health platform for online counseling
• Tuition Reimbursement Program and budget for conferences and training
• Technology infrastructure to support work from anywhere and collaboration
• Surprise & Delight gift perks
• Morale & Wellness Committee-sponsored programs and events, and participation opportunities
• Wellbeing perk that provides credits for fitness classes, massages, acupuncture, etc...
• Employee Assistance Program (EAP) with resources for personal counseling and financial advice
• Charitable Donations on Your Behalf   
• Employee Events & Get-Togethers, in-person and remote
• Opportunities for shadowing, learning, and growth!

Red Door Interactive is an Equal Opportunity Employer Celebrating the Diversity of our Employees, our Clients, and the Work We Do.