Associate, Digital Communications

The Associate will create written, graphic, and video assets for multi-channel communications and marketing. The Associate will coordinate the analysis, design, implementation, and maintenance of the organization's website, involving text, graphics, forms, multimedia, and other technologies; and manage HACR’s presence on social media platforms.

DUTIES AND RESPONSIBILITIES:

• Maintains and updates existing website; designs, implements, and maintains subsites using WordPress and Wix.
• Manages functionality of the website, creates and implements testing procedures for the sites, and collaborates with other team members to resolve issues.
• Documents presence of organization at events, conferences, and speaking engagements through digital means.
• Creates copy, images, and video for existing social media accounts (LinkedIn, Facebook, X, Instagram, and TikTok), including content discovery and adaptation for the different platforms.
• Throughout social media accounts, ensure that content is consistent with branding standards and style guide.
• Implements social media strategies to communicate with and grow the organization’s core audience.
• Builds and sustains online communities ensuring consistent framing of messages.
• Designs, creates, and manages promotions and social ad campaigns, being sure to integrate with organization’s overall marketing campaign plan and channels.
• Monitors trends in social media tools, applications, channels, design, and strategy.
• Publishes videos and photography on organization’s social media platforms.
• Provides digital media support for internal photo and video library, including responding to image requests, and light photo editing via PhotoShop.
• Works with senior team to develop digital communications strategy and to ensure it is consistent and reflects the organization’s strategic vision.
• Work collaboratively to support the HACR staff to maintain branding throughout the organization's communications efforts, including editing and approving the organization's newsletters, blogs, and other materials.
• Perform other duties as requested.

QUALIFICATIONS:

• Bachelor's degree (B.A./B.S.) or equivalent, one to three years related experience, or equivalent combination of education and experience.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Suite (Outlook, Excel, Word, PowerPoint).
• Experience with Salesforce is preferred.
• Demonstrated CMS expertise, strong multi-media writing and editing skills, and experience with photo and video editing.
• Professional demeanor, including email etiquette.
• Versatility, flexibility, and a willingness to work within constantly changing priorities.
• Acute attention to detail.
• Strong multi-tasking and problem-solving capabilities and project management skills are required.
• Commitment to excellence and high standards.
• Ability to work on complex projects with general direction and minimal guidance.
• Ability to collaborate effectively with a diversity of individuals at all organizational levels.
• Good judgement with the ability to make timely and sound decisions.
• Creative, flexible, and innovative team player
• Strong organizational, problem-solving, and analytical skills; able to manage priorities and workflow.
• Ability to work independently and collaborate within the communications and marketing team and across functions.
• Demonstrated ability to plan and organize projects.
• Occasionally attend evening work-related events; Ability to travel inside the U.S. as required.
• Ability to travel up to 20% of the time, including all HACR events and organizational events.
• Proficiency in Spanish, a plus

BENEFITS:

• 401(k) Retirement
• 401(k) Company Match
• Medical
• Dental
• Vision
• Flexible Leave
• Parental Leave
• Flexible Spending Account
• Health Savings Account
• Short-Term/Long-Term Disability
• Group Term Life Insurance
• Transportation Allowance
• Employee Assistance Program
• Employee Discount Program
• Other offered benefits

COMPETENCIES:

• Technical Skills: Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills: Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Professionalism: Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Planning/Organizing: Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Innovation: Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.