Sales Coordinator / Setter / SDR (Enrollment Specialist)

MentorMe

Miami, FL

$4,740 Monthly
Contractor

Job Description

Description

The Inbound Sales Coordinator will serve as the first point of contact for incoming leads, qualifying prospects based on specific criteria, and ensuring they are channeled to the appropriate sales team member for further engagement. The ideal candidate will have strong interpersonal skills, a customer-centric mindset, and the ability to multitask in a fast-paced environment.

Key Responsibilities

Lead Management

Handle incoming inquiries and quickly engage to qualify potential leads.
Reach out to inbound leads who have expressed interest but have not yet booked a call to further generate interest in our products and services.
Provide initial product information and direct leads to relevant sales materials or resources.

Lead Generation

Identify qualified students amongst incoming leads. Use our CRM and other lead resources to generate sales calls.
Engage with leads to foster interest, educate, and convey the benefits of our programs.
Note: This role does not involve calling or outreach to cold leads.

Qualification of Prospects

Assess the needs and potential of inbound leads to ensure they align with our target market criteria.
Analyze lead data to prioritize high-potential prospects for follow-up and appointment setting.
Maintain a consistent evaluation process to ensure all leads are accurately assessed and categorized.

Appointment Scheduling

Efficiently coordinate calendars to schedule meetings between qualified leads and our sales team, ensuring a smooth transition.
Confirm appointments and manage rescheduling as necessary to optimize the sales team’s calendar.

Follow-Up

Maintain ongoing communication with prospective clients through strategic follow-up communications to nurture leads and progress them through the sales pipeline.
Monitor the lead progression post-initial contact and reactivate stalled leads through targeted outreach.

Other Responsibilities

Keep meticulous records of all interactions with leads.
Provide detailed updates to the sales team to inform strategic decisions and maintain a robust sales funnel.
Collaborate with the marketing team to improve lead generation processes.
Stay updated on Product/Service offerings and pricing.
Participate in training sessions, workshops, and meetings to enhance sales skills and product knowledge.

Skills, Knowledge and Expertise

Communication Skills:
- Excellent verbal and written communication abilities to interact effectively with prospective students and other team members.
- Proficient in explaining complex concepts in a clear and concise manner.
- Ability to listen actively and understand student needs.
Technological Proficiency:
- Strong working knowledge of CRM systems (e.g., Salesforce, HubSpot) to manage leads, track interactions, and report metrics.
- Familiarity with communication tools (e.g., Zoom, Slack) and office software (e.g., MS Office, Google Workspace).
Sales Acumen:
- Understanding of sales processes and the ability to qualify leads effectively.
- Proven experience in identifying potential opportunities and matching them with company offerings.
Organizational Skills:
- Ability to multitask and manage multiple leads concurrently without compromising accuracy or attention to detail.
- Strong time-management skills to prioritize tasks and meet deadlines.
- Aptitude for maintaining structured documentation and record-keeping.
Industry Knowledge:
- A good grasp of tech bootcamps and/or online education trends and best practices.
- Understanding of competitors and the unique selling propositions of the company's offerings.
Collaborative Mindset:
- Team-oriented approach, with the ability to work harmoniously with colleagues from various departments.
- Openness to feedback and a continuous learning attitude.
Problem-Solving Abilities:
- Capacity to think on one's feet, especially when handling objections or inquiries.
- Innovative mindset to propose improvements or optimizations to the lead handling process.
Customer-Centric Approach:
- A genuine interest in solving prospective students' problems or addressing their needs.
- Empathetic and patient demeanor, especially when dealing with inquiries or concerns.

Compensation

Compensation for this role is base + commission.

Base: $1,500/mo
Commission: 3% of cash collected

Below are three different compensation scenarios. The variance is based on performance and/or hours spent work (the two main levers for input).

Variables are highlighted in blue.

Scenario 1: Moderate Performer

80 qualified appointments set with a closer
60% show to the closer call
48 show to the call, 12 enroll
$9k (average value) x 12 = 108k cash collected
3% of 108k = $3,240
$1,500 Base + $3,240 Commission

Total Comp: $4,740/mo | $56,880/yr

Scenario 2: Strong Performer

120 qualified appointments set with a closer
60% show to the closer call
72 show to the call, 18 enroll
$9k (average value) x 18 = 162k cash collected
3% of 162k = $4,860
$1,500 Base + $4,860 Commission

Total Comp: $6,360/mo | $76,320/yr

Top performers will be given the opportunity move into a closer role (100k+) after consistent (90 days) top performance in this role and meeting minimum KPI in the closer role.