Content Strategy Manager, Marketing

Position Summary

The Content Strategy Manager will work closely with the Director, Marketing Communications, and marketing content team members to ensure a cohesive and high-performing content strategy is developed and executed. The Content Strategy Manager will aim to nurture various groups of prospects along the buyer journey through innovative content marketing and data-driven insights, as well as oversee the development and execution of content assets that elevate brand awareness, engage our target audiences, and position AWS as a trusted thought leader in the industry.

Essential Duties

• Implement comprehensive owned, earned, paid, and shared content strategies to support AWS’ multiple lines of business and align with the organization’s business goals.
• Responsible for managing the development and execution of a content audit and inventory.
• Direct the creation and optimization of content for various platforms, including website, social media, email campaigns, and more.
• Collaborate with internal teams, subject matter experts, and external partners to gather information and insights for content creation.
• Oversee and manage the production of high-quality, SEO-optimized content pieces, along with multimedia content assets such as videos, webinars, and infographics.
• Develop and maintain a content calendar ensuring timely and consistent delivery of quality content.
• Monitor industry trends, competitor activities, and customer feedback to refine content strategies.
• Apply SEO best practices to optimize content for search engines and improve organic visibility and reach.
• Support effective team building and positive motivation between marketing and external resources with internal business unit customers.
• Work with the Digital Marketing Manager to analyze content performance metrics and generate reports to measure the effectiveness of content initiatives.
• Stay up to date with the latest industry trends and content marketing best practices.

Other Responsibilities

• Provide support as needed.

Supervision Exercised

• Direct the work of the Content Specialist, Marketing, the Digital Marketing Specialist, & the Sr. Media Specialist, Marketing.

Required Knowledge, Skills & Abilities

• Proven experience in developing comprehensive content marketing strategies aligned with business goals.
• Strong collaboration skills to work with internal teams, subject matter experts, and external partners for content insights.
• Proficiency in utilizing SEO best practices to optimize content for search engines and enhance organic visibility.
• Ability to quickly master procedures, processes, and systems.
• Effective project management skills to handle multiple deliverables and simultaneous, tight deadlines.
• Strong business acumen with the ability to work through ambiguity.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of content marketing creation and strategy.
• Experience managing vendor agencies and in-house resources for creative asset creation, ensuring accurate, on-budget and on-time content delivery.
• Experience with analytics and performance analysis of content marketing campaigns.
• Experience with workflow/project management tools – Wrike, Monday, Microsoft Project or similar.

Special Requirements, Licenses, or Certifications

None

Working Conditions and Required Physical Abilities

This position is located in a quiet to moderately noisy indoor office environment. Individuals in this type of position must have the use of sensory skills in order to effectively communicate with other employees and the public through use of the telephone and personal contact as normally defined by the ability to see, read, talk, sit, stand, hear, use of fingers in order to handle, feel or operate objects and write.

Must have the physical capabilities to move about the office and to effectively use and operate various items of office related equipment, such as but not limited to personal computer, calculator, copy and fax machines. Must be able to remain seated at a keyboard or desk for extended periods. Must be able to lift, carry, and/or push/pull articles weighing up to 20 lbs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals to perform the essential functions of the job.