Area Manager

General Functions

Directs and promotes the sales trade execution and distribution of Pepsi MidAmerica products throughout a limited geographical territory, to the fullest extent.

Reporting Relationships

Reports to: Division General Manager

Supervises: Territorial Sales Representatives, Route Sales Representatives, Dedicated Sales Representatives, Merchandisers and Relay Drivers

Primary Responsibilities:

1. Direct and manages all sales activities within his/her area to provide maximum sales of products

2. Develops close relationships within chain store buyers, Grocer's associations and special accounts to gain authorization for placement of all products, vendors, equipment and promotions.

3. Uses promotional and advertising dollars to directly increase sales and create new consumers for Pepsi MidAmerica products. Participate in developing trade promotions.

4. Train and develop qualified personnel within the sales department. Maintain required license and certificate throughout the State to give Road Test.

5. Maintains a close relationship with subordinates through daily activities and reports to best determine planning and solution to problems.

6. Handle all sales complaints within his/her geographic area.

7. Participates in community and civic organization activities.

8. Submit daily activity reports and plans for the week.

9. When necessary work the salesman's area, fill out and report trans-shipping at locations

10. Track and report programs and promotions sold to ensure execution of the sales department.

11. Enforce requirements of promotional programs with customers receiving promotional discounts.

12. Ensure 100% retail execution of specific projects, i.e. sets, resets, racks, banners, etc.

Working Relationships

1. Regular contact with business and community leaders

2. Daily contact with accounts and consumers

3. Regular contact with all levels of company personnel