Marketing Coordinator

Bluewater Media

Clearwater, FL

$37,000 to $50,000 Yearly
Vision , Medical , Dental , Paid Time Off , Life Insurance , Retirement
Full-Time

Job Description

A Marketing Coordinator is a professional who plays a crucial role in ensuring that marketing initiatives run smoothly. They work closely with the Business Development team and the marketing team, supporting various activities and contributing to the overall success the company. If you’re detail-oriented, creative, and passionate about advertising strategies, this role might be a great fit for you.

Responsibilities:
• Conduct Research: Analyze customer behavior, including purchasing habits, trends, and preferences.
• Online Tracking Systems: Set up tracking systems for Business Development and marketing activities.
• Collaborate closely with Business Development and marketing teams to provide feedback and strategize on new business and marketing initiatives.
• Competitor Analysis: Identify and analyze competitors to inform marketing strategies.
• Promotional Materials: Collaborate with the design department to produce clear and compelling product marketing copy and promotional materials.
• Forecasting: Prepare monthly, quarterly, and annual forecasts.
• Manage pre-sales process throughout all stages from qualification to proposal to onboarding.
• Support New Business Manager including lead management and sales software.
• Develop sales and marketing material in collaboration with new business, marketing, and all company divisions.
• Plan all facets of conference and tradeshow sales including travel, marketing materials, contacting prospective clients, managing appointments and calendars, and attendance.
• Travel may be required.

Requirements and Skills:
• Work Experience: 1-2 Years of proven experience as a Marketing Coordinator or similar role.
• Organization and attention to detail
• Marketing Tools: Familiarity with traditional and digital marketing tools.
• Research Skills: Experience with research methods using data analytics software.
• SEO/SEM: Expertise in SEO/SEM campaigns.
• Computer Proficiency: Solid skills in MS Office, web analytics, and Google Adwords.
• Communication: Excellent communication and presentation skills.
• Education: Bachelor’s degree in marketing or a relevant field or equivalent, recommended, not required.
• Proficiency with HubSpot
• Interest in advertising services and a desire to be hands on and the ability to learn the ins and outs of advertising, new business development, and direct response marketing
• Strong problem-solving abilities and a customer-centric mindset
• A positive attitude, resilience, and a passion for continuous learning
• Excellent time-management skills and the ability to prioritize tasks appropriately, and work to streamline processes.
• On-site position, remote work possible based on workload, usually 1-2 days/week.

Salary range for this role is $37,000 - $50,000 per year, commensurate with experience. Additional compensation in the form(s) of commission are available based on performance.

If you’re ready to contribute to our company’s marketing efforts and help us achieve our business goals, we’d love to hear from you!

Company Description

Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.

Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

Why Work Here?

Bluewater Media is a rapidly growing full service advertising agency looking for motivated, smart and hard working people to join our team!

Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv. Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.