Digital Marketing Coordinator

GREAT EARLY CAREER OPPORTUNITY!

Who We Are

Technical Support International (TSI), founded in 1989 and based in Foxboro, MA, is a provider of IT support, cyber security and compliance services for small and medium sized businesses located in New England and now nationally.

As a Managed Services (MSP) and Managed Security Services Provider (MSSP), TSI provides managed network support and security services, remote and onsite IT support, and project management support to our clients.

Summary:

We are seeking a full-time Marketing Coordinator with strong writing skills to assist the Sales Team with all aspects of daily administrative and general marketing tasks in a dynamic, growing technology company. The ideal candidate will be talented and enthusiastic, have strong technical and design skills, and have the self-confidence to work independently performing a wide variety of routine and special projects to support the needs of our organization.

This position is hybrid – with the ability to work remotely and on-site from our main office in Foxboro, MA.

Essential Duties and Responsibilities

• Assist with and/or lead the planning, coordination, and execution of TSI’s marketing initiatives including lead generation, online presence, and branding.
• Strong SEO background with the ability to provide data insights and apply SEO best practices to better position the company.
• Familiarity with common marketing outbound email tools and CRM solutions.
• Validate the integrity and quality of campaign lists to ensure accuracy and support ongoing marketing and communication activities.
• Investigate and provide information to assist with determining marketing positioning.
• Develop email campaigns and monitor performance.
• Develop monthly newsletters by collecting and preparing content.
• Work with various departments to attain technical information for developing digital content.
• Assist with trade shows by identifying, assembling, and coordinating requirements such as administering contracts, developing schedules and assignments, and coordinating mailing lists.
• Attend staff meetings to provide team and manager with information to support the development of proposals for the promotion, design, and pricing of company products or services.
• Website design/update/development as needed.
• Lead social media positioning through content development, tracking, reporting on effectiveness, and modifying approach where needed.
• Assist in the creation, proofreading, and copy editing of all marketing materials and written correspondence to ensure that they preserve the brand quality and company design standards.
• Coordinate and/or attend community outreach and public service initiatives, company-sponsored promotions, and events (may require an occasional evening and/or weekend social function).
• Coordinate philanthropic as well as in kind donation and event requests from individuals and community-based organizations and facilities.
• Other duties as required.

Qualifications

• Excellent verbal and written communication skills with fluency in the English language.
• Strong organizational, follow-through, and project management skills. Must have the ability to effectively communicate and collaborate with all departments to accomplish marketing initiatives.
• LinkedIn and Sales Navigator expertise and 3rd party vendor relationship management which entails leveraging vendor partners for MDF.
• Strong computer skills with experience MS Excel, Word, Adobe, PowerPoint, and Outlook.
• Confidence and savviness using the internet for research and business development goals.
• Confident, articulate, and well received with presentation of business-related materials including technical services.
• Independent, resourceful, and driven by results.
• Adaptable and thrives in a busy, technology-client driven organization.
• Technology enthusiast, as demonstrated by clear understanding of basic office technologies.
• Proven skills in driving successful marketing campaigns through social media.
• Basic graphic design skills (Adobe Photoshop, Illustrator, InDesign).
• Some experience working with FTP and basic HTML.
• Some experience with website design to maintain site quality.

Education:

• Associate or bachelor’s degree in marketing, communications or related field, OR equivalent work experience.
• 2+ years related industry experience; technology industry experiences a strong plus.

Benefits:

We offer comprehensive medical and dental, 401k with employer matching contribution, discretionary bonus program, paid time off and paid holidays!