Product Marketing Manager

At Thorne we make products that matter - ones that make people's lives better. Each day begins with a mission to help others discover and achieve their best health. We count on our team members to challenge and push the boundaries to make that happen. You’ll be joining a team of more than 700 passionate individuals committed to our cause of providing superior health solutions.

POSITION SUMMARY: The Product Marketing Manager is responsible for spearheading marketing efforts for Thorne’s suite of products. The position will understand the target audience’s challenge and explain how Thorne products can solve the problems. From determining positioning, product naming, competitor analysis, and managing launch plans, this role will help shape the voice of the product. The role will work with a cross functional team across sales, marketing, legal, medical, product, and more to manage the product roadmaps, organize launches, pricing strategy and create marketing campaigns.

FLSA STATUS: Exempt

RESPONSIBILITIES – Satisfactorily performing and/or achieving the following Responsibilities are essential duties of the job

• Develop product messaging that differentiates products and services from others in the market.
• Lead strategy and execution of new product launches including marketing plans, product assets, and launch communications across channels.
• Provide insight into future product launch plans by working alongside the marketing, R&D, engineering departments to develop product strategy and roadmaps.
• Develop a thorough understanding of the industry with competitive analyses and customer landscapes to shape our product marketing programs.
• Own and manage the creation of product content including, but not limited to, web content, data sheets, infographics, tutorials, pitch decks, product videos, release announcements, etc.
• Evaluate product performance and identify opportunities to increase product conversions using relevant data, customer feedback, reviews, and KPI’s.
• Collaborate with marketing colleagues to grow revenue and adoption rate from the existing and new product portfolio.
• Study company products and translate the medical and scientific details into benefits for the consumer.
• Manage the lifecycle of Thorne’s product portfolio by working with a cross functional team to identify products that should be discontinued, renamed or reformulated, to ensure Thorne has a healthy pipeline of new products and core products.
• Own the product marketing budget for key product launches.
• Collaborate with channel owners on product positioning for key products to help refine the messaging for products per each of the target segments.

What You Need:

• Bachelor’s degree is required. 5+ years of product marketing experience required, to include launching new products and building foundational assets (e.g. positioning, messaging, and launch collateral).
• Excellent organizational skills with avid attention to detail and follow through.
• Strong written, verbal and interpersonal communication and negotiation skills.
• Ability to translate complex subject matter into easily understood descriptions.
• Growth mindset, always thinking about new ways to reach more people while adhering to brand values.
• Ability to work collaboratively and cross-functionally in a fast-paced environment.
• Computer Skills: Employee can use the equipment and software required to accomplish the responsibilities of the position.
• Develop and deliver on assigned objectives within requested timeframes.
• Possess good interpersonal skills and engage others in a positive manner.
• Possess strong attention to detail.
• Raise issues and concerns promptly.
• Document and present work in a clear and concise manner.
• Possess knowledge of the computers and software required to accomplish the responsibilities of the job.

Computer and Technical Skills: Demonstrates proficiency in the use of the equipment and software

• Strong leadership and team management skills.
• Excellent verbal and written communication.
• Possess good interpersonal skills and engage others in a positive manner.
• Ability to prioritize tasks and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Understanding of design principles, multimedia production, and marketing processes.
• Familiarity with online video platforms and digital marketing strategies.
• Strong attention to detail and quality assurance.
• Ability to work effectively under pressure and meet tight deadlines.
• Collaborative and adaptable approach to work.
• Prior agency experience a plus

Physical Demands:

• Able to work in front of a computer monitor for extended periods of time.
• Must be able to work in a stationary position as well as move about unassisted. Must be able to hear and converse with supervisors and other employees. Must be able to read large volumes of printed material. Must be able to work in a moderate noise level environment.

What We Offer:

At Thorne, we offer employees the chance to work with great people on exciting projects, with opportunity for growth. We also provide a full range of benefits for you and your eligible family members, such as:

• Competitive compensation
• 100% company-paid medical, dental, and vision insurance coverage
• Company-paid short- and long-term disability insurance
• Company- paid life insurance
• 401k plan with employer matching contributions up to 4%
• Gym membership reimbursement
• Monthly allowance of Thorne supplements
• Paid time off, volunteer time off and holiday leave
• Training, professional development, and career growth opportunities
• A safe and clean work environment

A little bit more about us:

We are committed to providing personalized health solutions, cutting-edge home health test technology, and superior supplements. To do that, Thorne owns every step of its business, from R&D to product delivery and customer service. Currently, we are:

• The only company with exclusive partnerships with the Mayo Clinic and U.S. Olympic teams.
• The #1 prescribed practitioner brand to 30 to 40-year-olds.
• The #2 most dispensed supplement brand.
• The fastest growing supplement company with sales on Amazon; the #1 practitioner brand; with an average ranking of 4.42 of 5 stars.

If you want to make a difference in the lives of others consider becoming part of the Thorne team.

THORNE IS AN EQUAL OPPORTUNITY EMPLOYER

Thorne values diversity and we are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, sexual orientation, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition (including genetic characteristics) or any other protected characteristic as established by law.